PROGRAM
Days: Tuesday, June 1st Wednesday, June 2nd Thursday, June 3rd Friday, June 4th
Tuesday, June 1st
View this program: with abstractssession overviewtalk overview
00:01 Session 0: AMS Awards Presentations (2021AMS)
AMS Awards Presentations (Slide-Decks)
The presentations listed here announce the award winners for this year in the various categories ("Academy" Awards, Program Awards, etc.).
| 00:01 | AMS Academy Awards Presentation (abstract) |
| 00:01 | AMS Review Awards (abstract) |
| 00:00 | AMS Program Awards |
00:01 Session 00: 2021 AMS Welcome Video (2021AMS)
Welcome to the 2021 AMS Conference!
Lauren Beitelspacher and Marko Sarstedt welcome you to this year's conference.
| 00:00 | Welcome Video by Lauren Beitelspacher and Marko Sarstedt |
02:00-03:00 Session 1: Branding and Relationship Topics from Down Under
Chair:
Mayoor Mohan (Virginia Commonwealth University, United States)
| 02:00 | Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships (abstract)  PRESENTER: Mayoor Mohan |
| 02:10 | Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract (abstract) PRESENTER: Yi Bu |
03:00-04:00 Session 2: Various Topics in Marketing Research and Relationship Marketing Today
Chairs:
| 03:00 | The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity (abstract) PRESENTER: Yi-chun Liao |
| 03:10 | Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract (abstract) PRESENTER: Yunen Zhang |
| 03:20 | Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education (abstract) PRESENTER: Himani Sharma |
| 03:30 | The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy (abstract) PRESENTER: Ann Wallin |
| 03:40 | A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering (abstract) PRESENTER: Peter Popkowski-Leszczyc |
04:00-05:00 Session 3: Value from Food and Wine Marketing (2021AMS)
Chair:
Ann Wallin (The University of Queensland, Australia)
| 04:00 | The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract (abstract) PRESENTER: Wanting Sun |
| 04:10 | A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions (abstract) PRESENTER: Chungping Wu |
| 04:20 | The Impact of Taste on Credence Services (abstract) PRESENTER: Sabrina Wong |
| 04:30 | Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods (abstract) |
| 04:40 | Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption (abstract) |
06:00-07:00 Session 4: Strategic Marketing and Management Issues (2021AMS)
Chair:
Dan Petrovici (University of Kent, UK)
| 06:00 | From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design (abstract) |
| 06:10 | An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract (abstract) PRESENTER: Hajer Bachouche |
| 06:20 | Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool (abstract) PRESENTER: Severina Cartwright |
| 06:30 | Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract (abstract) PRESENTER: Aileen Kennedy |
| 06:40 | How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia (abstract) PRESENTER: Tessa Williams |
07:00-08:00 Session 5: Current Consumer Issues around the World
Chair:
Rico Piehler (Macquarie University, Australia)
| 07:00 | Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design (abstract) PRESENTER: Zhiying Ben |
| 07:10 | When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract (abstract) |
| 07:20 | Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract (abstract) PRESENTER: Linda W. Lee |
| 07:30 | Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing (abstract) PRESENTER: Rico Piehler |
| 07:40 | You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information (abstract) |
08:00-09:00 Session 6: Keeping Time and Keeping Score on Important Marketing Issues (2021AMS)
Chair:
Ben Lowe (University of Kent, UK)
| 08:00 | Perceived Risk and Private Label Purchasing Behaviour (abstract) PRESENTER: Dan Petrovici |
| 08:10 | Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA) (abstract) PRESENTER: Chris Moran |
| 08:20 | When Do Calorie Counters Influence Food Choices? (abstract) PRESENTER: Ben Lowe |
| 08:30 | Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music? (abstract) |
| 08:40 | The Effect of Time Pressure on Shoppers’ Behavior: An Abstract (abstract) PRESENTER: Ana Maria Soares |
09:00-10:00 Welcome Morning Reception (2021AMS)
Join us to kick off the conference with a Welcome Reception! Grab a coffee or a cocktail - whatever the time might permit.
Chairs:
Julie Moulard (Louisiana Tech University, United States)
Janna Parker (James Madison University, United States)
Janna Parker (James Madison University, United States)
10:00-11:00 Session 7.1: Doctoral Research - The Next Generation (2021AMS)
Chair:
Mathieu Kacha (University of Lorraine, France)
| 10:00 | Disclosure of Brand-related Information and Firm Value (abstract) PRESENTER: Qiong Tang |
| 10:10 | Exploring the Role of Human and Digital Interactions in Online Customer Support (abstract)  |
| 10:20 | Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract (abstract) |
10:00-11:00 Session 7.2: Special Session: Research from Collaborations of SIM and AMS Members (2021AMS)
A special presentation of research being conducted by teams including members from both SIM (The Italian Marketing Society) and AMS (Academy of Marketing Science)
Chair:
Barry Babin (University of Mississippi, United States)
| 10:00 | What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions (abstract) PRESENTER: Gabriele Pizzi |
| 10:10 | Marketing Channels Transformation in Italian SMEs (abstract) PRESENTER: Elisa Martina Martinelli |
| 10:20 | 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions (abstract) PRESENTER: Laura Grazzini |
| 10:30 | In a Similar Crowd: The Mediating Role of Perceived Control (abstract) PRESENTER: Ernesto Cardamone |
| 10:40 | True Lies: A Theory of the Diffusion of (Mis)Information on Social Media (abstract) PRESENTER: Marco Visentin |
11:00-12:00 Session 8: Mary Kay Dissertation Competition (2021AMS)
Chairs:
Raj Agnihotri (Iowa State University, United States)
Ritesh Saini (University of Texas Arlington, United States)
Ritesh Saini (University of Texas Arlington, United States)
| 11:00 | Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission (abstract) |
| 11:10 | Manufacturer-Retailer Relationships and the Distribution of New Products (abstract) |
| 11:20 | Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal (abstract) |
| 11:30 | Cyborgs and the Interactive Self - Dissertation Award Submission (abstract) |
| 11:40 | Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission (abstract) |
| 11:50 | New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment (abstract) |
12:00-13:00 Session 9: Topics from the WMC
Chair:
Jay Lindquist (AMS, United States)
| 12:00 | Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment (abstract) |
| 12:10 | The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios (abstract) PRESENTER: Clark Johnson |
| 12:20 | Location-Based Advertising: The Role of App Design (Structured Abstract) (abstract) PRESENTER: Hamid Shirdastian |
| 12:30 | Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract (abstract) PRESENTER: Taylan Yalcin |
| 12:40 | Relationship Impact of Pressure on Suppliers to Improve Quality (abstract) PRESENTER: R. Mohan Pisharodi |
| 12:50 | On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications (abstract) |
13:00-13:30 Session 10: Special Session: Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research
Chairs:
Barry Babin (University of Mississippi, United States)
John Ford (Old Dominion University, United States)
David Ortinau (USF, United States)
John Ford (Old Dominion University, United States)
David Ortinau (USF, United States)
| 13:00 | Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session (abstract) PRESENTER: David Ortinau |
13:30-14:30 Session 11: Special Session: Q&A with AMS 2021 Distinguished Marketer - Scott Smith
A chance to engage in discussion with the founder of Qualtrics: Scott Smith
Chairs:
Barry Babin (University of Mississippi, United States)
Joseph F. Hair (University of South Alabama, United States)
Joseph F. Hair (University of South Alabama, United States)
| 13:30 | AMS Distinguished Marketer Presentation |
14:00-15:00 Session 12: A Strategic Assessment of Firm Performances
Chair:
Monica Hernandez (St. Edward's University, United States)
| 14:00 | Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance (abstract) PRESENTER: Shuai Yan |
| 14:10 | The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers (abstract) |
| 14:20 | Direction-Setting in Stakeholder Management: A Marketing Strategy Approach (abstract) |
| 14:30 | Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract (abstract) PRESENTER: Suwakitti Amornpan |
| 14:40 | Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda (abstract) |
| 14:50 | Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy (abstract) PRESENTER: Saheli Goswami |
15:00-16:00 Session 13: Let's Talk about Policy! (2021AMS)
Chair:
Spencer Ross (University of Massachusetts Lowell, United States)
| 15:00 | A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative (abstract) |
| 15:10 | Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract (abstract) PRESENTER: Amro Maher |
| 15:20 | Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers (abstract) |
| 15:30 | The Effect of Front-of-pack Communications on Product Quality Perceptions (abstract) PRESENTER: Benny Sekar |
| 15:40 | What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry (abstract) PRESENTER: Kristina Harrison |
| 15:50 | Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts (abstract) |
| 16:00 | When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (abstract) PRESENTER: Kristina Harrison |
16:00-17:00 Session 14: Exploring Marketing Education, Student Behavior, and the Pandemic
Chair:
Janna Parker (James Madison University, United States)
| 16:00 | Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract (abstract) PRESENTER: Janna Parker |
| 16:10 | Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US (abstract) PRESENTER: Pei Wang |
| 16:20 | Analysis of Gen Z Marketing Student Preference for Different Instructional Methods (abstract) PRESENTER: Steven Dahlquist |
| 16:30 | Social Responsibility of Apparel: A Study of Gen Z (abstract) PRESENTER: Lauren Copeland |
| 16:40 | Rewarding Female Inclusive New Product Teams (abstract) PRESENTER: Jessica Felix |
| 16:50 | To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables? (abstract) PRESENTER: Kristina Harrison |
Wednesday, June 2nd
View this program: with abstractssession overviewtalk overview
Session 0: AMS Awards Presentations (2021AMS)
AMS Awards Presentations (Slide-Decks)
The presentations listed here announce the award winners for this year in the various categories ("Academy" Awards, Program Awards, etc.).
AMS Academy Awards Presentation (abstract) |
AMS Review Awards (abstract) |
AMS Program Awards |
Session 00: 2021 AMS Welcome Video (2021AMS)
Welcome to the 2021 AMS Conference!
Lauren Beitelspacher and Marko Sarstedt welcome you to this year's conference.
Welcome Video by Lauren Beitelspacher and Marko Sarstedt |
02:00-03:00 Session 15: Spanning the Globe for Marketing Issues (2021AMS)
Chair:
Tanvir Ahmed (La Trobe University, Australia)
| 02:00 | Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels (abstract) PRESENTER: Tingting Wang |
| 02:10 | The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions (abstract) PRESENTER: Dongju Kim |
| 02:20 | Do Scents Evoke Emotions? (abstract) |
| 02:30 | Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract (abstract) PRESENTER: Chandan Kumar Singh |
| 02:40 | Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido (abstract) PRESENTER: Tadashi Matsuoka |
03:00-04:00 Session 16: The Digital Component of Consumer Behavior (2021AMS)
Chair:
Qi Pan (The Chinese University of Hong Kong, China)
| 03:00 | Costly Price Adjustment and Automated Pricing: The Case of Airbnb (abstract) PRESENTER: Qi Pan |
| 03:10 | Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment (abstract) PRESENTER: Anh Thi Van Nguyen |
| 03:20 | The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage (abstract) PRESENTER: Ye Zheng |
| 03:30 | Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract (abstract) PRESENTER: Chu Heng Lee |
| 03:40 | How CEOs Twitter with Customers: Key Insights and Future Research Directions (abstract) PRESENTER: Tong Wu |
| 03:50 | Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract (abstract) PRESENTER: Chu Heng Lee |
07:00-08:00 Session 17: Influencers and Social Media: New Developments and Agendas (2021AMS)
Chair:
Heini Vanninen (LUT University, Finland)
| 07:00 | An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract (abstract) PRESENTER: Robert Zniva |
| 07:10 | Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine (abstract) PRESENTER: Siyuan Yu |
| 07:20 | The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages (abstract) PRESENTER: Heini Vanninen |
| 07:30 | Why Brands Should Use Female Influencers to Endorse Male Fashion (abstract) PRESENTER: Walter von Mettenheim |
| 07:40 | Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms (abstract) PRESENTER: Björn Kruse |
08:00-09:00 Session 18: AMS Review - Sheth Foundation Doctoral Competition (2021AMS)
Chair:
Elina Jaakkola (University of Turku, Finland)
| 08:00 | Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda (abstract) PRESENTER: Siavash Rashidi-Sabet |
| 08:10 | Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions (abstract) PRESENTER: Priya Narayanan |
| 08:20 | Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research (abstract) |
| 08:30 | Ecosystem Alignment around Customers (abstract) PRESENTER: Fares Georges Kahlil |
| 08:40 | Conceptualizing Coping Capital (abstract) PRESENTER: Vikram Kapoor |
| 08:50 | Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct (abstract) |
09:00-10:00 Coffee Break - Wednesday (2021AMS)
Beyond the Office Hours: Boosting Body and Mind for a Greater Life
This coffee break will focus on an open exchange of different strategies to improve work/life balance, boost happiness, and long-term wellbeing.
Chair:
Felipe Pantoja (IESEG School of Management, France)
10:00-11:00 Session 19: AMS-AFM Presentations (2021AMS)
Chairs:
Barry Babin (University of Mississippi, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Jean-Luc Herrmann (University of Lorraine, France)
| 10:00 | A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract (abstract) PRESENTER: Aurélia Michaud-Trevinal |
| 10:10 | Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice (abstract) PRESENTER: Aidin Namin |
| 10:20 | Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract (abstract) PRESENTER: Myriam Ertz |
| 10:30 | Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract (abstract) PRESENTER: Andria Andriuzzi |
| 10:40 | Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles (abstract) PRESENTER: Sangeeta Trott |
| 10:50 | Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory (abstract) PRESENTER: Agnès Helme-Guizon |
11:00-12:00 Session 20: Putting "Technology" in Retailing: Is this the Future?
Chair:
Nina Krey (Rowan University, United States)
| 11:00 | Gifts are Sacred until the Deal Strikes: A Structured Abstract (abstract) PRESENTER: Bidisha Burman |
| 11:10 | The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract (abstract) PRESENTER: Gaia Rancati |
| 11:20 | Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract (abstract) PRESENTER: Ana Valeria Calvo Castro |
| 11:30 | Deserving Pleasure through Pain (abstract) PRESENTER: Haley Hardman |
| 11:40 | Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract (abstract) PRESENTER: Matthew Lunde |
| 11:50 | A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (abstract) PRESENTER: Karine Picot-Coupey |
12:00-13:00 Session 21: Back to the Roots: Exploring Advertising and Branding Trends (2021AMS)
Chair:
Hyunju Shin (Georgia Southern Univerisity, United States)
| 12:00 | Investigating the Variables Affecting Brand Performance in the S-O-R framework (abstract) PRESENTER: Salman Kimiagari |
| 12:10 | An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract (abstract) PRESENTER: Pam Richardson-Greenfield |
| 12:20 | Brand Personality and Presidential Candidates (abstract) PRESENTER: Shawn Thelen |
| 12:30 | Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres (abstract) PRESENTER: Shuang Wu |
| 12:40 | Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract (abstract) PRESENTER: Sacha Joseph-Matthews |
| 12:50 | Consumers versus Brand Community Members: Does Advertising Appeal Matter? (abstract) |
13:00-14:00 Session 22: The Impact of AR and AI on Consumer Experiences
Chair:
Jennifer Brannon Barhorst (College of Charleston, United States)
| 13:00 | Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (abstract) PRESENTER: Jennifer Barhorst |
| 13:10 | Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract (abstract) PRESENTER: Melanie Richards |
| 13:20 | Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures (abstract) |
| 13:30 | AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract (abstract) PRESENTER: Kerry Manis |
| 13:40 | How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers (abstract) PRESENTER: Devdeep Maity |
| 13:50 | Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract (abstract) PRESENTER: Gwia Kim |
14:00-15:00 Session 23: Meet the Editors I (2021AMS)
Chair:
Jim Boles (The University of North Carolina Greensboro, United States)
| 14:00 | Meet the Editors I PRESENTER: John Hulland |
15:00-16:00 Session 24: Analytics and Big Data in Marketing (2021AMS)
Chair:
Dana Harrison (East Tennessee State University, United States)
| 15:00 | The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized (abstract) PRESENTER: Lam An |
| 15:10 | Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation (abstract) PRESENTER: Jessica Babin |
| 15:20 | Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies (abstract) PRESENTER: Haya Ajjan |
| 15:30 | If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (abstract) PRESENTER: Begum Kaplan |
| 15:40 | Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page (abstract) |
| 15:50 | A Macro Perspective on Frontline Artificial Intelligence (abstract) PRESENTER: Nawar Chaker |
16:00-17:00 Session 25: Social Media as a Tool for Celebrities and Influencers? (2021AMS)
Chair:
Shuang Wu (Rowan University, United States)
| 16:00 | Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (abstract) PRESENTER: Shuang Wu |
| 16:10 | Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups (abstract) PRESENTER: Talalah Khan |
| 16:20 | Examination of Online Bicycle Touring Communities (abstract) |
| 16:30 | Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement (abstract) PRESENTER: Brian A. Vander Schee |
| 16:40 | Facebook as a Source of Information about Presidential Candidates (abstract) PRESENTER: Shawn Thelen |
| 16:50 | Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract) (abstract) PRESENTER: Flávio Brambilla |
17:00-18:00 Wednesday Reception (2021AMS)
Join us to end the second day of the conference. Grab a drink and hang out with some new and old friends.
Chairs:
Brad Carlson (Saint Louis University, United States)
Julie Moulard (Louisiana Tech University, United States)
Julie Moulard (Louisiana Tech University, United States)
Thursday, June 3rd
View this program: with abstractssession overviewtalk overview
Session 0: AMS Awards Presentations (2021AMS)
AMS Awards Presentations (Slide-Decks)
The presentations listed here announce the award winners for this year in the various categories ("Academy" Awards, Program Awards, etc.).
AMS Academy Awards Presentation (abstract) |
AMS Review Awards (abstract) |
AMS Program Awards |
Session 00: 2021 AMS Welcome Video (2021AMS)
Welcome to the 2021 AMS Conference!
Lauren Beitelspacher and Marko Sarstedt welcome you to this year's conference.
Welcome Video by Lauren Beitelspacher and Marko Sarstedt |
02:00-03:00 Session 26: Dynamic Marketing Issues in Society Today
Chair:
Anne-Marie Sassenberg (University of Southern Queensland, Australia)
| 02:00 | What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract (abstract) PRESENTER: Imam Salehudin |
| 02:10 | Promoting Brand Involvement through User Generated Content: Structured Abstract (abstract) |
| 02:20 | How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract (abstract) |
| 02:30 | Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive (abstract) |
| 02:40 | How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions (abstract) PRESENTER: Anne-Marie Sassenberg |
| 02:50 | Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract (abstract) PRESENTER: Claudia Gonzalez-Arcos |
03:00-04:00 Session 27: Consumer Experiences and Engagement (2021AMS)
Chair:
Svetlana De Vos (Australian Institute of Business, Australia)
| 03:00 | Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews (abstract) PRESENTER: Suzan Burton |
| 03:10 | Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms (abstract) PRESENTER: Sylvia Xiaoyi Gao |
| 03:20 | Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers (abstract) |
| 03:30 | Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract (abstract) PRESENTER: Svetlana De Vos |
| 03:40 | Virtual Reality and Wine Tourism: Structured Abstract (abstract) PRESENTER: Bora Qesja |
| 03:50 | The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects (abstract) PRESENTER: Yeon Jae Choi |
05:00-06:00 Session 28: It's all in the Strategy (2021AMS)
Chair:
Marko Sarstedt (Otto-von-Guericke University Magdeburg, Germany)
| 05:00 | The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract (abstract) PRESENTER: Fuat Erol |
| 05:10 | Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract (abstract) PRESENTER: Nele Oldenburg |
| 05:20 | Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract (abstract) |
| 05:30 | Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract (abstract) PRESENTER: Mustafeed Zaman |
| 05:40 | Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in (abstract) PRESENTER: Lily-Xuehui Gao |
| 05:50 | The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract (abstract) PRESENTER: Andreea Trifu |
06:00-07:00 Session 29: Sustainability and Green Perspective in Policies: A Question of Price? (2021AMS)
Chair:
Ashley Young (University of Fribourg, Switzerland)
| 06:00 | From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda (abstract) PRESENTER: Nada Maaninou |
| 06:10 | Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications (abstract) PRESENTER: Ashley Young |
| 06:20 | The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns (abstract) PRESENTER: Emna Cherif |
| 06:30 | Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets (abstract) PRESENTER: Stéphanie Montmasson |
| 06:40 | Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract (abstract) PRESENTER: Gözde Erdogan |
| 06:50 | A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous (abstract) |
07:00-08:00 Session 30: Big Data and Text Analysis Approaches (2021AMS)
Chair:
Frauke Kühn (Otto-von-Guericke-University Magdeburg, Germany)
| 07:00 | Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (abstract) PRESENTER: Hannah Marriott |
| 07:10 | Challenging Vulnerability Perceptions towards Voice Activated Assistants (abstract) PRESENTER: Valentina Pitardi |
| 07:20 | Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract (abstract) PRESENTER: Melisa Mete |
| 07:30 | Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (abstract) PRESENTER: Qiong Tang |
| 07:40 | Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract (abstract) PRESENTER: Frauke Kühn |
08:00-09:00 Session 31: Exploring AR and AI in Marketing (2021AMS)
Chair:
Graeme McLean (University of Strathclyde, UK)
| 08:00 | An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature (abstract) PRESENTER: Antonio Hyder |
| 08:10 | Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (abstract) PRESENTER: Tichakunda Rodney Mwenje |
| 08:20 | When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract (abstract) PRESENTER: Daniela Castillo |
| 08:30 | Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study (abstract) PRESENTER: Anupama Ambika |
| 08:40 | As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World (abstract) PRESENTER: Franziska Krause |
| 08:50 | Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination (abstract) PRESENTER: Graeme McLean |
09:00-10:00 Coffee Break - Thursday (2021AMS)
Let's Talk Tenure and Promotion
This coffee break will focus on what to include in T&R packages and how to address COVID-19.
Chair:
Hyunju Shin (Georgia Southern Univerisity, United States)
10:00-10:30 Session 32: The Future of Marketing (2021AMS)
Chair:
Martin Key (University of Colorado, Colorado Springs, United States)
| 10:00 | To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees (abstract) PRESENTER: Patrick Fennell |
| 10:10 | Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice (abstract) PRESENTER: Anup Krishnamurthy |
10:30-11:00 Session 33: Special Session: Data Analytics Methods for Marketing Strategy Researchers (2021AMS)
Chairs:
Stephen France (Mississippi State University, United States)
Daniel Ringel (University of North Carolina, United States)
Wenjun Zhou (University of Tennessee, United States)
Daniel Ringel (University of North Carolina, United States)
Wenjun Zhou (University of Tennessee, United States)
| 10:30 | Data Analytics Methods for Marketing Strategy Researchers: Special Session (abstract) PRESENTER: Stephen France |
11:00-12:00 Session 34: Meet the Editors II (2021AMS)
Chair:
Jim Boles (The University of North Carolina Greensboro, United States)
| 11:00 | Meet the Editors II PRESENTER: Anne Roggeveen |
12:00-12:30 Session 35: Special Session: Super Sonic Logos: The Power of Audio Branding (2021AMS)
Chair:
David Allan (Saint Joseph's University, United States)
| 12:00 | Super Sonic Logos: The Power of Audio Branding (abstract) PRESENTER: David Allan |
12:30-13:00 Session 36: Special Session: The University of Google? A Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs may Look like in the Not-so-Distant Future (2021AMS)
Chairs:
Holly Syrdal (Texas State University, United States)
Amy Watson (Valdosta State University, United States)
Amy Watson (Valdosta State University, United States)
| 12:30 | The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future (abstract) PRESENTER: Holly Syrdal |
13:00-14:00 Session 37: Cross-Cultural Research in Marketing
Chair:
Billur Akdeniz (University of New Hampshire, United States)
| 13:00 | Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract (abstract) PRESENTER: Melanie Lorenz |
| 13:10 | The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract (abstract) PRESENTER: Billur Akdeniz |
| 13:20 | Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions (abstract) |
| 13:30 | Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review (abstract) PRESENTER: Serwaa Karikari |
| 13:40 | Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea (abstract) PRESENTER: Ebru Genc |
| 13:50 | The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives (abstract) PRESENTER: Lilly Ye |
13:15-13:30 Session 38: DOCTORAL CONSORTIUM: Welcome & Explaining the Road (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 13:15 | Welcome & Explaining the Road PRESENTER: John Ford |
13:35-14:35 Session 39: DOCTORAL CONSORTIUM: Marketing and its Present and Future (2021AMS)
Chairs:
Barry Babin (University of Mississippi, United States)
John Ford (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
| 13:35 | Marketing and its Present and Future |
14:00-15:00 Session 40: Exploring Technology Usage in CB (2021AMS)
Chair:
Yuan Li (Georgia Southern University, United States)
| 14:00 | The Impact of Purchase Types on Consumer’s Polarized Product Opinions (abstract) PRESENTER: Meichen Dong |
| 14:10 | Psychosocial Elements that Connect the Digital Influencers to their Followers (abstract) PRESENTER: Igor Gammarano |
| 14:20 | How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (abstract) PRESENTER: Raika Sadeghein |
| 14:30 | Should a Luxury Brand’s Chatbot Use Emoticons? (abstract) PRESENTER: Yuan Li |
| 14:40 | What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract (abstract) PRESENTER: Sphurti Sewak |
| 14:50 | Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking (abstract) |
| 15:00 | Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract (abstract) PRESENTER: Vitor Lima |
14:45-15:45 Session 41: DOCTORAL CONSORTIUM: Re-Institutionalization of Marketing (2021AMS)
Chairs:
Barry Babin (University of Mississippi, United States)
John Ford (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
| 14:45 | Re-Institutionalization of Marketing |
15:00-16:00 Session 42: Considering New Product Development and Sports (2021AMS)
Chair:
Kathrynn Pounders (University of Texas at Austin, United States)
| 15:00 | Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products (abstract) PRESENTER: Mehrnoosh Reshadi |
| 15:10 | Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all? (abstract) PRESENTER: Melanie Lorenz |
| 15:20 | Secondary Market and New Release (abstract) |
| 15:30 | To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract (abstract) PRESENTER: Daniela De Luca |
| 15:40 | Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract (abstract) |
| 15:50 | Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports (abstract) PRESENTER: Justin Nguyen |
16:00-17:00 Thursday Reception (2021AMS)
Trivia Night
Join us to end the third day of the conference with a fun trivia night and win some prizes!
Chairs:
Amanda Ledet (University of South Alabama, United States)
Janna Parker (James Madison University, United States)
Janna Parker (James Madison University, United States)
16:00-17:00 Session 43: DOCTORAL CONSORTIUM: Dependent Variable as Behavioral (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 16:00 | Dependent Variable as Behavioral PRESENTER: John Hulland |
Friday, June 4th
View this program: with abstractssession overviewtalk overview
Session 0: AMS Awards Presentations (2021AMS)
AMS Awards Presentations (Slide-Decks)
The presentations listed here announce the award winners for this year in the various categories ("Academy" Awards, Program Awards, etc.).
AMS Academy Awards Presentation (abstract) |
AMS Review Awards (abstract) |
AMS Program Awards |
Session 00: 2021 AMS Welcome Video (2021AMS)
Welcome to the 2021 AMS Conference!
Lauren Beitelspacher and Marko Sarstedt welcome you to this year's conference.
Welcome Video by Lauren Beitelspacher and Marko Sarstedt |
03:00-04:00 Session 43.5: Brand and Relational Research II
Chair:
Tai Anh Kieu (Ho Chi Minh City Open University, Viet Nam)
| 03:00 | Deconstructing Self Goal-Related Antecedents of Brand Love (abstract) |
| 03:10 | Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective (abstract) PRESENTER: Tanvir Ahmed |
| 03:20 | New Product Preannouncement and Brand Innovativeness: Structured Abstract (abstract) PRESENTER: Mahmud Hassan |
| 03:30 | Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship (abstract) |
| 03:40 | The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract (abstract) PRESENTER: Stuart Caulton |
06:00-07:00 Session 44: Sales and Nothing Else (2021AMS)
Chair:
Christian Winter (Martin Luther University Halle-Wittenberg, Germany)
| 06:00 | Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract (abstract) PRESENTER: Catalina Wache |
| 06:10 | Mindset and Goal Orientation in Sales: Results from a Qualitative Approach (abstract) PRESENTER: Romain Farellacci |
| 06:20 | Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (abstract) PRESENTER: Andreea Trifu |
| 06:30 | The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing (abstract) PRESENTER: Christian Winter |
| 06:40 | Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support (abstract) PRESENTER: Achim Kiessig |
| 06:50 | Marketing-Sales Alignment and Business Practices (abstract) PRESENTER: Nora Bezaz |
07:00-08:00 Session 45: International Markets and International Consumers: A Research Agenda (2021AMS)
Chair:
Katharina Hofer (Johannes Kepler University, Austria)
| 07:00 | When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract (abstract) |
| 07:10 | Internal Brand Management and the Effects on International Firm Performance (abstract) |
| 07:20 | The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective (abstract) PRESENTER: Yoel Asseraf |
| 07:30 | International Expansion Alternatives: A Modeling Approach (abstract) PRESENTER: Markos Tsogas |
| 07:40 | An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs (abstract) PRESENTER: Esra Asif |
08:00-09:00 Session 46: Advances in Consumer Behavior (2021AMS)
Chair:
Martina Schöniger (Chemnitz University of Technology, Germany)
| 08:00 | Undesired Impulse e-Buying Behavior: An Exploratory Study (abstract) PRESENTER: Carmen Abril |
| 08:10 | An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract (abstract) PRESENTER: Priya Narayanan |
| 08:20 | Effects of Temperature and Social Density on Consumer Choices with Multiple Options (abstract) PRESENTER: Martina Katharina Schöniger |
| 08:30 | Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value (abstract) PRESENTER: Reynald Brion |
| 08:40 | Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract (abstract) |
| 08:50 | Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract (abstract) PRESENTER: Thusyanthy Lavan |
08:30-09:30 Session 47: DOCTORAL CONSORTIUM: Getting Ready for your New Career and Balancing the Research, Teaching and Service Requirements (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 08:30 | Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements PRESENTER: Adam Mills |
09:00-10:00 Coffee Break - Friday (2021AMS)
What's Next? Beyond Your Current Research Project?
Let's discuss fresh ideas for research. Open your network to new ideas and co-authors.
Chair:
Kevin James (University of Texas at Tyler, United States)
10:00-11:00 Session 48.1: Technology and Digital Influences in Consumer Behavior Research (2021AMS)
Chair:
Zixuan Cheng (King's College London, UK)
| 10:00 | How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos? (abstract) PRESENTER: Zixuan Cheng |
| 10:10 | “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU” (abstract) PRESENTER: Marc Kuhn |
| 10:20 | The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act (abstract) |
| 10:30 | Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract (abstract) PRESENTER: Hoang Linh Nguyen |
| 10:40 | How Technology Influences Customer Experience in Complex Service Settings (abstract) PRESENTER: Maarten Bosma |
| 10:50 | Digital Voice Assistants in Service Encounters (abstract) |
10:00-11:00 Session 48.2: DOCTORAL CONSORTIUM: Crafting your Manuscript for Journal Publication (2021AMS)
Chair:
Barry Babin (University of Mississippi, United States)
| 10:00 | Crafting Your Manuscript for Journal Publication PRESENTER: Barry Babin |
11:00-12:00 Session 49: Recent Developments in Services Marketing (2021AMS)
Chair:
Ilias Danatzis (King's College London, UK)
| 11:00 | Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels (abstract) PRESENTER: Philipp Brüggemann |
| 11:10 | Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters (abstract) PRESENTER: Valentina Pitardi |
| 11:20 | Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion (abstract) PRESENTER: Ilias Danatzis |
| 11:30 | Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests (abstract) PRESENTER: Pia Furchheim |
| 11:40 | Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds (abstract) PRESENTER: Annelie Wustlich |
| 11:50 | Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants (abstract) PRESENTER: Mona Hagebölling |
11:10-12:10 Session 50: DOCTORAL CONSORTIUM: The Current Status of the Marketing Discipline and Future Direction (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 11:10 | The Current Status of the Marketing Discipline and Future Direction PRESENTER: O.C. Ferrell |
12:00-13:00 Session 51: Keeping up with Consumer Behavior (2021AMS)
Chair:
Gina Tran (Florida Gulf Coast University, United States)
| 12:00 | Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies (abstract) PRESENTER: Sasawan Heingraj |
| 12:10 | Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract (abstract) PRESENTER: Gagandeep Choongh |
| 12:20 | Consumer Support for Small Business during COVID-19 (abstract) PRESENTER: Michelle Childs |
| 12:30 | Forgiveness or Revenge? Consumer Response to Promotion Denial (abstract) PRESENTER: Samantha Bittner |
| 12:40 | What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract (abstract) PRESENTER: Maria Lucila Osorio |
| 12:50 | Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes (abstract) PRESENTER: Gina Tran |
12:50-13:50 Session 52: DOCTORAL CONSORTIUM: Data Collection Trips and Tips (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 12:50 | Data Collection Trips and Tips PRESENTER: Joseph F. Hair |
13:00-14:00 Session 53: The Interplay of Sales and Services (2021AMS)
Chair:
Lexi Moore (Marshall University, United States)
| 13:00 | Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (abstract) PRESENTER: Salman Kimiagari |
| 13:10 | The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy (abstract) PRESENTER: Lexi Moore |
| 13:20 | Enabling Creative Small Business Innovation in a Crisis: Structured Abstract (abstract) PRESENTER: Ashley Hass |
| 13:30 | The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic (abstract) PRESENTER: Yu-Shan Sandy Huang |
| 13:40 | Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective (abstract) PRESENTER: Harish Sujan |
| 13:50 | Game and Punishments: Criminal Justice Lens on Commission Structure Ethics (abstract) PRESENTER: Kristina Harrison |
| 14:00 | Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract (abstract) PRESENTER: Claire Whang |
14:00-15:00 Session 54: Theory Forum - Writing and Reviewing Conceptual Articles (2021AMS)
Chair:
Steve Vargo (University of Hawaiʻi, United States)
| 14:00 | Theory Forum |
| 14:10 | Theory Forum |
| 14:20 | Theory Forum |
15:00-16:00 Session 55: Diversity in Marketing and Beyond (2021AMS)
Chair:
Mcdowell Porter (California State University, Fresno, United States)
| 15:00 | Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review (abstract) PRESENTER: Charlene A. Dadzie |
| 15:10 | Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing (abstract) |
| 15:20 | From Print to Protest: Examining how Advertisements May Spur Social Activism (abstract) PRESENTER: Jazmin Henry |
| 15:30 | COVID-19, Social Injustice and Message Framing (abstract) PRESENTER: Aberdeen Leila Borders |
| 15:40 | The Impact of Marginalization on Online Marketing (abstract) PRESENTER: Nicole R. Fuller |
| 15:50 | Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (abstract) PRESENTER: Pam Richardson-Greenfiedl |
| 16:00 | Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract (abstract) PRESENTER: Claudia Lizzette Gomez Borquez |
15:05-16:05 Session 56: DOCTORAL CONSORTIUM: How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 15:05 | How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty PRESENTER: Sharon Beatty |
16:10-17:10 Session 57: DOCTORAL CONSORTIUM: Great Teaching - Tips on Improving your Teaching (2021AMS)
Chair:
Janna Parker (James Madison University, United States)
| 16:10 | Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness PRESENTER: Janna Parker |
17:15-18:15 Session 58: DOCTORAL CONSORTIUM: Cutting-Edge Text Analysis Techniques (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 17:15 | Cutting-Edge Text Analysis Techniques PRESENTER: Leyland Pitt |
18:15-18:30 Session 59: DOCTORAL CONSORTIUM: Concluding Remarks (2021AMS)
Chair:
John Ford (Old Dominion University, United States)
| 18:15 | Concluding Remarks PRESENTER: O.C. Ferrell |
19:00 Session 60: Pre-Recorded Presentations - June 1, 2021 Sessions
Access any pre-loaded files (including video slide presentations) for session scheduled during June 2nd of the 2021 AMS Conference Program in these nonposter "poster" sessions.
| 02:00 | Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships (abstract) PRESENTER: Mayoor Mohan |
| 02:10 | Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract (abstract) PRESENTER: Yi Bu |
| 03:40 | The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract (abstract) PRESENTER: Stuart Caulton |
| 03:00 | Deconstructing Self Goal-Related Antecedents of Brand Love (abstract) |
| 03:20 | New Product Preannouncement and Brand Innovativeness: Structured Abstract (abstract) PRESENTER: Mahmud Hassan |
| 08:50 | Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract (abstract) PRESENTER: Thusyanthy Lavan |
| 03:00 | The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity (abstract) PRESENTER: Yi-chun Liao |
| 03:10 | Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract (abstract) PRESENTER: Yunen Zhang |
| 03:30 | Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship (abstract) |
| 03:20 | Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education (abstract) PRESENTER: Himani Sharma |
| 03:30 | The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy (abstract) PRESENTER: Ann Wallin |
| 03:40 | A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering (abstract) PRESENTER: Peter Popkowski-Leszczyc |
| 04:00 | The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract (abstract) PRESENTER: Wanting Sun |
| 04:10 | A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions (abstract) PRESENTER: Chungping Wu |
| 04:20 | The Impact of Taste on Credence Services (abstract) PRESENTER: Sabrina Wong |
| 04:30 | Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods (abstract) |
| 04:40 | Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption (abstract) |
| 06:00 | From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design (abstract) |
| 06:10 | An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract (abstract) PRESENTER: Hajer Bachouche |
| 06:20 | Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool (abstract) PRESENTER: Severina Cartwright |
| 06:30 | Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract (abstract) PRESENTER: Aileen Kennedy |
| 06:40 | How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia (abstract) PRESENTER: Tessa Williams |
| 07:00 | Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design (abstract) PRESENTER: Zhiying Ben |
| 07:10 | When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract (abstract) |
| 07:20 | Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract (abstract) PRESENTER: Linda W. Lee |
| 07:30 | Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing (abstract) PRESENTER: Rico Piehler |
| 07:40 | You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information (abstract) |
| 08:00 | Perceived Risk and Private Label Purchasing Behaviour (abstract) PRESENTER: Dan Petrovici |
| 08:10 | Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA) (abstract) PRESENTER: Chris Moran |
| 08:20 | When Do Calorie Counters Influence Food Choices? (abstract) PRESENTER: Ben Lowe |
| 08:30 | Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music? (abstract) |
| 08:40 | The Effect of Time Pressure on Shoppers’ Behavior: An Abstract (abstract) PRESENTER: Ana Maria Soares |
| 10:00 | Disclosure of Brand-related Information and Firm Value (abstract) PRESENTER: Qiong Tang |
| 10:10 | Exploring the Role of Human and Digital Interactions in Online Customer Support (abstract) |
| 10:20 | Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract (abstract) |
| 10:00 | What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions (abstract) PRESENTER: Gabriele Pizzi |
| 10:10 | Marketing Channels Transformation in Italian SMEs (abstract) PRESENTER: Elisa Martina Martinelli |
| 10:20 | 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions (abstract) PRESENTER: Laura Grazzini |
| 10:30 | In a Similar Crowd: The Mediating Role of Perceived Control (abstract) PRESENTER: Ernesto Cardamone |
| 10:40 | True Lies: A Theory of the Diffusion of (Mis)Information on Social Media (abstract) PRESENTER: Marco Visentin |
| 11:00 | Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission (abstract) |
| 11:10 | Manufacturer-Retailer Relationships and the Distribution of New Products (abstract) |
| 11:20 | Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal (abstract) |
| 11:30 | Cyborgs and the Interactive Self - Dissertation Award Submission (abstract) |
| 11:40 | Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission (abstract) |
| 11:50 | New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment (abstract) |
| 12:00 | Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment (abstract) |
| 12:10 | The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios (abstract) PRESENTER: Clark Johnson |
| 12:20 | Location-Based Advertising: The Role of App Design (Structured Abstract) (abstract) PRESENTER: Hamid Shirdastian |
| 12:30 | Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract (abstract) PRESENTER: Taylan Yalcin |
| 12:40 | Relationship Impact of Pressure on Suppliers to Improve Quality (abstract) PRESENTER: R. Mohan Pisharodi |
| 12:50 | On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications (abstract) |
| 13:00 | Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session (abstract) PRESENTER: David Ortinau |
| 14:00 | Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance (abstract) PRESENTER: Shuai Yan |
| 14:10 | The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers (abstract) |
| 14:20 | Direction-Setting in Stakeholder Management: A Marketing Strategy Approach (abstract) |
| 14:30 | Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract (abstract) PRESENTER: Suwakitti Amornpan |
| 14:40 | Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda (abstract) |
| 14:50 | Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy (abstract) PRESENTER: Saheli Goswami |
| 15:00 | A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative (abstract) |
| 15:10 | Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract (abstract) PRESENTER: Amro Maher |
| 15:20 | Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers (abstract) |
| 15:30 | The Effect of Front-of-pack Communications on Product Quality Perceptions (abstract) PRESENTER: Benny Sekar |
| 15:40 | What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry (abstract) PRESENTER: Kristina Harrison |
| 15:50 | Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts (abstract) |
| 16:00 | When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (abstract) PRESENTER: Kristina Harrison |
| 16:00 | Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract (abstract) PRESENTER: Janna Parker |
| 16:10 | Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US (abstract) PRESENTER: Pei Wang |
| 16:20 | Analysis of Gen Z Marketing Student Preference for Different Instructional Methods (abstract) PRESENTER: Steven Dahlquist |
| 16:40 | Rewarding Female Inclusive New Product Teams (abstract) PRESENTER: Jessica Felix |
| 16:50 | To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables? (abstract) PRESENTER: Kristina Harrison |
| 16:30 | Social Responsibility of Apparel: A Study of Gen Z (abstract) PRESENTER: Lauren Copeland |
19:00 Session 61: Pre-Recorded Presentations - June 2, 2021 Sessions
Access any pre-loaded files (including video slide presentations) for session scheduled during June 2nd of the 2021 AMS Conference Program in these nonposter "poster" sessions.
| 03:10 | Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective (abstract) PRESENTER: Tanvir Ahmed |
| 02:00 | Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels (abstract) PRESENTER: Tingting Wang |
| 02:10 | The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions (abstract) PRESENTER: Dongju Kim |
| 02:20 | Do Scents Evoke Emotions? (abstract) |
| 02:30 | Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract (abstract) PRESENTER: Chandan Kumar Singh |
| 02:40 | Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido (abstract) PRESENTER: Tadashi Matsuoka |
| 03:00 | Costly Price Adjustment and Automated Pricing: The Case of Airbnb (abstract) PRESENTER: Qi Pan |
| 03:10 | Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment (abstract) PRESENTER: Anh Thi Van Nguyen |
| 03:20 | The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage (abstract) PRESENTER: Ye Zheng |
| 03:30 | Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract (abstract) PRESENTER: Chu Heng Lee |
| 03:40 | How CEOs Twitter with Customers: Key Insights and Future Research Directions (abstract) PRESENTER: Tong Wu |
| 03:50 | Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract (abstract) PRESENTER: Chu Heng Lee |
| 07:00 | An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract (abstract) PRESENTER: Robert Zniva |
| 07:10 | Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine (abstract) PRESENTER: Siyuan Yu |
| 07:20 | The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages (abstract) PRESENTER: Heini Vanninen |
| 07:30 | Why Brands Should Use Female Influencers to Endorse Male Fashion (abstract) PRESENTER: Walter von Mettenheim |
| 07:40 | Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms (abstract) PRESENTER: Björn Kruse |
| 08:00 | Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda (abstract) PRESENTER: Siavash Rashidi-Sabet |
| 08:10 | Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions (abstract) PRESENTER: Priya Narayanan |
| 08:20 | Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research (abstract) |
| 08:30 | Ecosystem Alignment around Customers (abstract) PRESENTER: Fares Georges Kahlil |
| 08:40 | Conceptualizing Coping Capital (abstract) PRESENTER: Vikram Kapoor |
| 08:50 | Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct (abstract) |
| 10:00 | A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract (abstract) PRESENTER: Aurélia Michaud-Trevinal |
| 10:10 | Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice (abstract) PRESENTER: Aidin Namin |
| 10:20 | Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract (abstract) PRESENTER: Myriam Ertz |
| 10:30 | Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract (abstract) PRESENTER: Andria Andriuzzi |
| 10:40 | Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles (abstract) PRESENTER: Sangeeta Trott |
| 10:50 | Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory (abstract) PRESENTER: Agnès Helme-Guizon |
| 11:00 | Gifts are Sacred until the Deal Strikes: A Structured Abstract (abstract) PRESENTER: Bidisha Burman |
| 11:10 | The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract (abstract) PRESENTER: Gaia Rancati |
| 11:20 | Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract (abstract) PRESENTER: Ana Valeria Calvo Castro |
| 11:30 | Deserving Pleasure through Pain (abstract) PRESENTER: Haley Hardman |
| 11:40 | Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract (abstract) PRESENTER: Matthew Lunde |
| 11:50 | A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (abstract) PRESENTER: Karine Picot-Coupey |
| 12:00 | Investigating the Variables Affecting Brand Performance in the S-O-R framework (abstract) PRESENTER: Salman Kimiagari |
| 12:10 | An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract (abstract) PRESENTER: Pam Richardson-Greenfield |
| 12:20 | Brand Personality and Presidential Candidates (abstract) PRESENTER: Shawn Thelen |
| 12:30 | Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres (abstract) PRESENTER: Shuang Wu |
| 12:40 | Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract (abstract) PRESENTER: Sacha Joseph-Matthews |
| 12:50 | Consumers versus Brand Community Members: Does Advertising Appeal Matter? (abstract) |
| 13:00 | Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (abstract) PRESENTER: Jennifer Barhorst |
| 13:10 | Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract (abstract) PRESENTER: Melanie Richards |
| 13:20 | Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures (abstract) |
| 13:30 | AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract (abstract) PRESENTER: Kerry Manis |
| 13:40 | How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers (abstract) PRESENTER: Devdeep Maity |
| 13:50 | Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract (abstract) PRESENTER: Gwia Kim |
| 14:00 | Meet the Editors I PRESENTER: John Hulland |
| 15:00 | The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized (abstract) PRESENTER: Lam An |
| 15:10 | Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation (abstract) PRESENTER: Jessica Babin |
| 15:20 | Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies (abstract) PRESENTER: Haya Ajjan |
| 15:30 | If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (abstract) PRESENTER: Begum Kaplan |
| 15:40 | Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page (abstract) |
| 15:50 | A Macro Perspective on Frontline Artificial Intelligence (abstract) PRESENTER: Nawar Chaker |
| 16:00 | Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (abstract) PRESENTER: Shuang Wu |
| 16:10 | Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups (abstract) PRESENTER: Talalah Khan |
| 16:20 | Examination of Online Bicycle Touring Communities (abstract) |
| 16:30 | Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement (abstract) PRESENTER: Brian A. Vander Schee |
| 16:40 | Facebook as a Source of Information about Presidential Candidates (abstract) PRESENTER: Shawn Thelen |
| 16:50 | Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract) (abstract) PRESENTER: Flávio Brambilla |
19:00 Session 62: Pre-Recorded Presentations - June 3, 2021 Sessions
Access any pre-loaded files (including video slide presentations) for session scheduled during June 3rd of the 2021 AMS Conference Program in these nonposter "poster" sessions.
| 02:00 | What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract (abstract) PRESENTER: Imam Salehudin |
| 02:10 | Promoting Brand Involvement through User Generated Content: Structured Abstract (abstract) |
| 02:20 | How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract (abstract) |
| 02:30 | Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive (abstract) |
| 02:40 | How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions (abstract) PRESENTER: Anne-Marie Sassenberg |
| 02:50 | Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract (abstract) PRESENTER: Claudia Gonzalez-Arcos |
| 03:00 | Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews (abstract) PRESENTER: Suzan Burton |
| 03:10 | Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms (abstract) PRESENTER: Sylvia Xiaoyi Gao |
| 03:20 | Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers (abstract) |
| 03:30 | Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract (abstract) PRESENTER: Svetlana De Vos |
| 03:40 | Virtual Reality and Wine Tourism: Structured Abstract (abstract) PRESENTER: Bora Qesja |
| 03:50 | The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects (abstract) PRESENTER: Yeon Jae Choi |
| 05:00 | The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract (abstract) PRESENTER: Fuat Erol |
| 05:10 | Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract (abstract) PRESENTER: Nele Oldenburg |
| 05:20 | Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract (abstract) |
| 05:30 | Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract (abstract) PRESENTER: Mustafeed Zaman |
| 05:40 | Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in (abstract) PRESENTER: Lily-Xuehui Gao |
| 05:50 | The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract (abstract) PRESENTER: Andreea Trifu |
| 06:00 | From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda (abstract) PRESENTER: Nada Maaninou |
| 06:10 | Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications (abstract) PRESENTER: Ashley Young |
| 06:20 | The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns (abstract) PRESENTER: Emna Cherif |
| 06:30 | Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets (abstract) PRESENTER: Stéphanie Montmasson |
| 06:40 | Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract (abstract) PRESENTER: Gözde Erdogan |
| 06:50 | A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous (abstract) |
| 07:00 | Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (abstract) PRESENTER: Hannah Marriott |
| 07:10 | Challenging Vulnerability Perceptions towards Voice Activated Assistants (abstract) PRESENTER: Valentina Pitardi |
| 07:20 | Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract (abstract) PRESENTER: Melisa Mete |
| 07:30 | Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (abstract) PRESENTER: Qiong Tang |
| 07:40 | Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract (abstract) PRESENTER: Frauke Kühn |
| 08:00 | An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature (abstract) PRESENTER: Antonio Hyder |
| 08:10 | Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (abstract) PRESENTER: Tichakunda Rodney Mwenje |
| 08:20 | When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract (abstract) PRESENTER: Daniela Castillo |
| 08:30 | Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study (abstract) PRESENTER: Anupama Ambika |
| 08:40 | As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World (abstract) PRESENTER: Franziska Krause |
| 08:50 | Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination (abstract) PRESENTER: Graeme McLean |
| 10:00 | To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees (abstract) PRESENTER: Patrick Fennell |
| 10:10 | Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice (abstract) PRESENTER: Anup Krishnamurthy |
| 10:30 | Data Analytics Methods for Marketing Strategy Researchers: Special Session (abstract) PRESENTER: Stephen France |
| 11:00 | Meet the Editors II PRESENTER: Anne Roggeveen |
| 12:00 | Super Sonic Logos: The Power of Audio Branding (abstract) PRESENTER: David Allan |
| 12:30 | The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future (abstract) PRESENTER: Holly Syrdal |
| 13:00 | Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract (abstract) PRESENTER: Melanie Lorenz |
| 13:10 | The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract (abstract) PRESENTER: Billur Akdeniz |
| 13:20 | Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions (abstract) |
| 13:30 | Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review (abstract) PRESENTER: Serwaa Karikari |
| 13:40 | Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea (abstract) PRESENTER: Ebru Genc |
| 13:50 | The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives (abstract) PRESENTER: Lilly Ye |
| 14:00 | The Impact of Purchase Types on Consumer’s Polarized Product Opinions (abstract) PRESENTER: Meichen Dong |
| 14:10 | Psychosocial Elements that Connect the Digital Influencers to their Followers (abstract) PRESENTER: Igor Gammarano |
| 14:20 | How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (abstract) PRESENTER: Raika Sadeghein |
| 14:30 | Should a Luxury Brand’s Chatbot Use Emoticons? (abstract) PRESENTER: Yuan Li |
| 14:40 | What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract (abstract) PRESENTER: Sphurti Sewak |
| 14:50 | Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking (abstract) |
| 15:00 | Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract (abstract) PRESENTER: Vitor Lima |
| 15:00 | Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products (abstract) PRESENTER: Mehrnoosh Reshadi |
| 15:10 | Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all? (abstract) PRESENTER: Melanie Lorenz |
| 15:20 | Secondary Market and New Release (abstract) |
| 15:30 | To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract (abstract) PRESENTER: Daniela De Luca |
| 15:40 | Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract (abstract) |
| 15:50 | Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports (abstract) PRESENTER: Justin Nguyen |
19:00 Session 63: Pre-Recorded Presentations - June 4, 2021 Sessions
Access any pre-loaded files (including video slide presentations) for session scheduled during June 4th of the 2021 AMS Conference Program in these nonposter "poster" sessions.
| 06:00 | Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract (abstract) PRESENTER: Catalina Wache |
| 06:10 | Mindset and Goal Orientation in Sales: Results from a Qualitative Approach (abstract) PRESENTER: Romain Farellacci |
| 06:20 | Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (abstract) PRESENTER: Andreea Trifu |
| 06:30 | The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing (abstract) PRESENTER: Christian Winter |
| 06:40 | Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support (abstract) PRESENTER: Achim Kiessig |
| 06:50 | Marketing-Sales Alignment and Business Practices (abstract) PRESENTER: Nora Bezaz |
| 07:00 | When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract (abstract) |
| 07:10 | Internal Brand Management and the Effects on International Firm Performance (abstract) |
| 07:20 | The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective (abstract) PRESENTER: Yoel Asseraf |
| 07:30 | International Expansion Alternatives: A Modeling Approach (abstract) PRESENTER: Markos Tsogas |
| 07:40 | An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs (abstract) PRESENTER: Esra Asif |
| 08:00 | Undesired Impulse e-Buying Behavior: An Exploratory Study (abstract) PRESENTER: Carmen Abril |
| 08:10 | An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract (abstract) PRESENTER: Priya Narayanan |
| 08:20 | Effects of Temperature and Social Density on Consumer Choices with Multiple Options (abstract) PRESENTER: Martina Katharina Schöniger |
| 08:30 | Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value (abstract) PRESENTER: Reynald Brion |
| 08:40 | Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract (abstract) |
| 10:00 | How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos? (abstract) PRESENTER: Zixuan Cheng |
| 10:10 | “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU” (abstract) PRESENTER: Marc Kuhn |
| 10:20 | The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act (abstract) |
| 10:30 | Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract (abstract) PRESENTER: Hoang Linh Nguyen |
| 10:40 | How Technology Influences Customer Experience in Complex Service Settings (abstract) PRESENTER: Maarten Bosma |
| 10:50 | Digital Voice Assistants in Service Encounters (abstract) |
| 11:00 | Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels (abstract) PRESENTER: Philipp Brüggemann |
| 11:10 | Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters (abstract) PRESENTER: Valentina Pitardi |
| 11:20 | Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion (abstract) PRESENTER: Ilias Danatzis |
| 11:30 | Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests (abstract) PRESENTER: Pia Furchheim |
| 11:40 | Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds (abstract) PRESENTER: Annelie Wustlich |
| 11:50 | Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants (abstract) PRESENTER: Mona Hagebölling |
| 12:00 | Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies (abstract) PRESENTER: Sasawan Heingraj |
| 12:10 | Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract (abstract) PRESENTER: Gagandeep Choongh |
| 12:20 | Consumer Support for Small Business during COVID-19 (abstract) PRESENTER: Michelle Childs |
| 12:30 | Forgiveness or Revenge? Consumer Response to Promotion Denial (abstract) PRESENTER: Samantha Bittner |
| 12:40 | What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract (abstract) PRESENTER: Maria Lucila Osorio |
| 12:50 | Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes (abstract) PRESENTER: Gina Tran |
| 13:00 | Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (abstract) PRESENTER: Salman Kimiagari |
| 13:10 | The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy (abstract) PRESENTER: Lexi Moore |
| 13:20 | Enabling Creative Small Business Innovation in a Crisis: Structured Abstract (abstract) PRESENTER: Ashley Hass |
| 13:30 | The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic (abstract) PRESENTER: Yu-Shan Sandy Huang |
| 13:40 | Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective (abstract) PRESENTER: Harish Sujan |
| 13:50 | Game and Punishments: Criminal Justice Lens on Commission Structure Ethics (abstract) PRESENTER: Kristina Harrison |
| 14:00 | Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract (abstract) PRESENTER: Claire Whang |
| 14:10 | Theory Forum |
| 14:20 | Theory Forum |
| 14:00 | Theory Forum |
| 15:00 | Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review (abstract) PRESENTER: Charlene A. Dadzie |
| 15:10 | Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing (abstract) |
| 15:20 | From Print to Protest: Examining how Advertisements May Spur Social Activism (abstract) PRESENTER: Jazmin Henry |
| 15:30 | COVID-19, Social Injustice and Message Framing (abstract) PRESENTER: Aberdeen Leila Borders |
| 15:40 | The Impact of Marginalization on Online Marketing (abstract) PRESENTER: Nicole R. Fuller |
| 15:50 | Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (abstract) PRESENTER: Pam Richardson-Greenfiedl |
| 16:00 | Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract (abstract) PRESENTER: Claudia Lizzette Gomez Borquez |