2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE
Elisa Martina Martinelli
Affiliation: Catholic University of the Sacred Heart
Pages in this Program
2021AMS Program
Program
Program for Friday, June 4th
Program for Tuesday, June 1st
Slides
Slides
Bio

Elisa Martina Martinelli is adjunct Professor of International Business Marketing, Digital Marketing, and Post-doc research fellow. She works at the department of Marketing (Centrimark) at the Catholic University of the Sacred Heart in Milan. She is member of the Organizing Committee of the Master of Science in Innovation and Technology Management and collaborates with the Master in International Marketing Management. She was in charge of Marketing Management course in Economics and Management, gave seminars in Customer based marketing strategy, Management and organization in the digital economy and Logistics and operation management classes and collaborated with the Master CIMO.

Her main areas of interest are innovations, digital transformation, digital marketing and supply chain management. Her current researches focus on the evolution of the Marketing Management under the impact of digital transformation especially in the business to business context.

She is member of diverse associations as SIM (Società Italiana Marketing) and SIMA (Società Italiana Management). She presented her research works in several international and national conferences.