2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE

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Aboulnasr, Khaled	(2021AMS) Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Abril, Carmen	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
Acuti, Diletta	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Adler, Susanne Jana	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Ahmed, Tanvir	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
Ajjan, Haya	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Akdeniz, Billur	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Al-Yahya, Mansour	(2021AMS) Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination
Alarcon del Amo, Maria del Carmen	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Albinsson, Pia A.	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Allan, David	(2021AMS) Super Sonic Logos: The Power of Audio Branding
Alpert, Frank	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Alt, Thomas	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Ambika, Anupama	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Amornpan, Suwakitti	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
An, Lam	(2021AMS) The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Andriuzzi, Andria	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Andzulis, James Mick	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Ann, Jake	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Aoki, Tetsuya	(2021AMS) How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract
Aoyama, Yoko	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
Archer-Brown, Chris	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
Arndt, Aaron	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Arnold, Mark	(2021AMS) The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Arruda Filho, Emilio	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Asif, Esra	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Asseraf, Yoel	(2021AMS) The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Atanasova, Aleksandrina	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Aydın, Aslı Elif	(2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
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Babbili, Anantha	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Babin, Barry	(2021AMS) Crafting Your Manuscript for Journal Publication (2021AMS) AMS Academy Awards Presentation (2021AMS) AMS Review Awards (2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
Babin, Jessica	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Babu S., Samuel	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Bachouche, Hajer	(2021AMS) An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract
Baik, Yeon Ju	(2021AMS) Secondary Market and New Release
Bambauer-Sachse, Silke	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Barhorst, Jennifer	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Barney, Christian	(2021AMS) Deserving Pleasure through Pain
Bartikowski, Boris	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Basil, Debra	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Basil, Michael	(2021AMS) Examination of Online Bicycle Touring Communities
Bastian, Susan	(2021AMS) Virtual Reality and Wine Tourism: Structured Abstract
Bauer, Brittney C.	(2021AMS) Consumers versus Brand Community Members: Does Advertising Appeal Matter? (2021AMS) The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Beatty, Sharon	(2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Beeler, Lisa	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation (2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Belk, Russ	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract (2021AMS) Conceptualizing Coping Capital
Bell, Monique	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Ben, Zhiying	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Berry, Ann	(2021AMS) Consumer Support for Small Business during COVID-19
Bezaz, Nora	(2021AMS) Marketing-Sales Alignment and Business Practices
Bhaduri, Gargi	(2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
Bittner, Samantha	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Boman, Laura	(2021AMS) The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Borders, Aberdeen Leila	(2021AMS) COVID-19, Social Injustice and Message Framing
Bose, Mousumi	(2021AMS) The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives
Bosma, Maarten	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
Botten, Tanya	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Bouladi, Emna	(2021AMS) When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Bourassa, Maureen	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Bradford, Kevin D.	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism
Bradford, Tonya Williams	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism
Brady, Mike	(2021AMS) Meet the Editors II
Brambilla, Flávio	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Brion, Reynald	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Brüggemann, Philipp	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Bu, Yi	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Burman, Bidisha	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract (2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Burmann, Christoph	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Burton, Suzan	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
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Caldara, Cindy	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Caliskan, Aylin	(2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Calvo Castro, Ana Valeria	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Cambra-Fierro, Jesús	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract (2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Canhoto, Ana	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Cantù, Chiara	(2021AMS) Marketing Channels Transformation in Italian SMEs
Cardamone, Ernesto	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
Cartwright, Severina	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
Casidy, Riza	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
Castellanos, Daniel	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Castillo, Daniela	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Caulton, Stuart	(2021AMS) The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract
Centeno, Edgar	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract (2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Chaker, Nawar	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Chapa, Sindy	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Chapa, Sindy	(2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Chase, Kevin	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Chavez, Selena	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Chefor, Ellis	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Chen, Huangchu	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Chen, Mei-Fang	(2021AMS) Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods
Chen, Shu-Yi	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Chen, Wei	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Cheng, Zixuan	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Cherif, Emna	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Chiang, Lanlung	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Chien, P. Monica	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Childs, Michelle	(2021AMS) Consumer Support for Small Business during COVID-19
Choi, Yeon Jae	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Choongh, Gagandeep	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Clark, Terry	(2021AMS) The Current Status of the Marketing Discipline and Future Direction
Collenberg, Anja	(2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Copeland, Lauren	(2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Corres, Karla	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Cours Anderson, Kelley	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Cowart, Kelly O.	(2021AMS) COVID-19, Social Injustice and Message Framing
Crittenden, Vicky	(2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
Cruz, Ryan	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres (2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
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D'Souza, Clare	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
Dabas, Chitra	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Dadzie, Charlene A.	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Dahl, Andrew J.	(2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Dahlquist, Steven	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Damberg, Svenja	(2021AMS) Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Danatzis, Ilias	(2021AMS) Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion (2021AMS) Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
Daniel, Sheeba	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Dass, Mayukh	(2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Daumke, Viktoria	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Davcik, Nebojsa	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Davies, Iain	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
De Barnier, Virginie	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
De Haan, Evert	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
de Jong, Ad	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
De Luca, Daniela	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
de Regt, Anouk	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
De Vos, Svetlana	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract (2021AMS) Virtual Reality and Wine Tourism: Structured Abstract
Dessart, Laurence	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
Dharmesti, Maria	(2021AMS) Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
Dimofte, Claudiu	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Ditt, Cassandra	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Divine, Richard	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Doherty, Anne Marie	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Donaldson, Maedbh	(2021AMS) Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract
Dong, Meichen	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Donthu, Naveen	(2021AMS) Meet the Editors II
Duncombe, David	(2021AMS) Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
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Efrat, Kalanit	(2021AMS) The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
El Amri, Dhouha	(2021AMS) From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design
Elliot, Esi	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Elmashhara, Maher Georges	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
Enriques, Shawn	(2021AMS) Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct
Erdogan, Gozde	(2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract (2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Erol, Fuat	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Ertz, Myriam	(2021AMS) Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Esch, Franz-Rudolf	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Evanschitzky, Heiner	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
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F. Sese, Javier	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Fairhurst, Ann	(2021AMS) Consumer Support for Small Business during COVID-19
Fajardo, Tatiana	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Farellacci, Romain	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Fawaz, Rayan	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Fearne, Andrew	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
Felix, Jessica	(2021AMS) Rewarding Female Inclusive New Product Teams
Fennell, Patrick	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Ferreira, Bruno	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Ferrell, O.C.	(2021AMS) Welcome & Explaining the Road (2021AMS) The Current Status of the Marketing Discipline and Future Direction (2021AMS) Concluding Remarks
Fetahi, Brenda	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Fitzgerald, Paula	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Flores, Felix A.	(2021AMS) Rewarding Female Inclusive New Product Teams
Ford, John	(2021AMS) Welcome & Explaining the Road (2021AMS) Concluding Remarks (2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions (2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
Ford, John	(2021AMS) Meet the Editors I
Fosse-Gomez, Marie-Helene	(2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Fountoulaki, Paraskevi	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
France, Cassandra	(2021AMS) The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract
France, Stephen	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Frankwick, Gary	(2021AMS) Rewarding Female Inclusive New Product Teams
Fraser, Iain	(2021AMS) When Do Calorie Counters Influence Food Choices?
Fuller, Nicole R.	(2021AMS) The Impact of Marginalization on Online Marketing
Furchheim, Pia	(2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
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Gain, Alexandria	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Gala, Prachi	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Galande, Ashish	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
Galy, Edith	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Gammarano, Igor	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Gangadharan, Ashwini	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Gao, Lily-Xuehui	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Gao, Sylvia Xiaoyi	(2021AMS) Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
Garver, Michael	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Genc, Ebru	(2021AMS) Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea
Gil, Mario	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Gomez Borquez, Claudia Lizzette	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Gonzalez-Arcos, Claudia	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract (2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
González Salgado, Lizet Marina	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Goswami, Saheli	(2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
Gottlieb, Udo	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Grazzini, Laura	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Griffin, Abbie	(2021AMS) Theory Forum
Grimme, Meike	(2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Grunwald, Guido	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Gupta, Nomita	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
Guzmán Martinez, Francisco Jesús	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
H
Ha, Sejin	(2021AMS) Consumer Support for Small Business during COVID-19
Habel, Johannes	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Hagebölling, Mona	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Hair, Joseph F.	(2021AMS) Data Collection Trips and Tips
Hantt, Ana Flávia	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Hardman, Haley	(2021AMS) Deserving Pleasure through Pain
Harris, Patricia	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Harrison, Dana	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies (2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Harrison, Kristina	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry (2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables? (2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Hartley, Nicole	(2021AMS) The Impact of Taste on Credence Services
Haruvy, Ernan	(2021AMS) A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering (2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Hashem, Shadi	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Hass, Ashley	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Hassan, Mahmud	(2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
He, Stephen	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Heingraj, Sasawan	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Heinold, Alina	(2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Heinonen, Kristina	(2021AMS) Ecosystem Alignment around Customers
Helme-Guizon, Agnès	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Henry, Jazmin	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism
Hernandez, Monica	(2021AMS) Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Hernandez-Gonzalez, Erika	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Herrmann, Jean-Luc	(2021AMS) Crafting Your Manuscript for Journal Publication
Hima, Mirela	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Himber, Thierry	(2021AMS) Marketing-Sales Alignment and Business Practices
Hochstein, Bryan	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Hofer, Katharina Maria	(2021AMS) Internal Brand Management and the Effects on International Firm Performance
Hollet-Haudebert, Sandrine	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach (2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Houston, Mark	(2021AMS) Dependent Variable as Behavioral
Houston, Mark	(2021AMS) Meet the Editors I
Hsieh, Ming-Huei	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract (2021AMS) Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Huang, Lei	(2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Huang, Ming-Hui	(2021AMS) Meet the Editors II
Huang, Yu-Shan Sandy	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Huh, Jisu	(2021AMS) Meet the Editors II
Hulland, John	(2021AMS) Meet the Editors I (2021AMS) Dependent Variable as Behavioral (2021AMS) Theory Forum
Hunt, Shelby	(2021AMS) Re-Institutionalization of Marketing
Hyder, Antonio	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Hérault-Fournier, Catherine	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
J
Jaakkola, Elina	(2021AMS) Theory Forum
Jain, Ajay	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Jain, Varsha	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Jain, Varsha	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
James, J.P.	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
James, Kevin	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Javadinia, Amir	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Javornik, Ana	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Jin, Byoungho Ellie	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
Johnson, Clark	(2021AMS) The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Joo, Soyoung	(2021AMS) Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Joseph-Matthews, Sacha	(2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
K
Kacha, Mathieu	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Kahlil, Fares Georges	(2021AMS) Ecosystem Alignment around Customers
Kantamaa, Eveliina	(2021AMS) The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Kao, Wei-Kang	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Kaplan, Begum	(2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Kapoor, Neeru	(2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Kapoor, Vikram	(2021AMS) Conceptualizing Coping Capital
Karikari, Serwaa	(2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Kazemi Balef, Ensieh	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Kazemi Balef, Ensieh	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Keel, Astrid	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Kelly, Sarah	(2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
Kemp, Elyria A.	(2021AMS) The Impact of Marginalization on Online Marketing
Kennedy, Aileen	(2021AMS) Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract
Ketron, Seth	(2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Key, Martin	(2021AMS) The Current Status of the Marketing Discipline and Future Direction
Khan, Omar	(2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Khan, Talalah	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Kiessig, Achim	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Kieu, Tai Anh	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers (2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Kim, Daeryong	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Kim, Dongju	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Kim, Gwia	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
Kim, Se Jin	(2021AMS) Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
Kimiagari, Salman	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Kirchner, Terri	(2021AMS) Welcome & Explaining the Road (2021AMS) Concluding Remarks
Kivenzor, Gregory	(2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Koku, Paul Sergius	(2021AMS) On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications (2021AMS) Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Kolay, Sreya	(2021AMS) Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
Krause, Franziska	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Krey, Nina	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres (2021AMS) Crafting Your Manuscript for Journal Publication
Krishnamurthy, Anup	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Krotz, Riley	(2021AMS) Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Kruse, Björn	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Kuang, Yunmei	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Kuhn, Marc	(2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Kunz, Werner	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Kwaramba, Marcia	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Kyriakou, Marina	(2021AMS) International Expansion Alternatives: A Modeling Approach
Kühn, Frauke	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
L
LaBarge, Monica	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Labrecque, Lauren	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Landers, Myles	(2021AMS) Deserving Pleasure through Pain
Laroche, Michel	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Latrous, Imen	(2021AMS) Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Lavan, Thusyanthy	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Lee, Chu Heng	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract (2021AMS) Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Lee, Ju-Yeon	(2021AMS) Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Lee, Linda W.	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
Lee, Sanghak	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Leoni, Sara	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Li, Qijing	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Li, Yuan	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
Liang, Shuyu	(2021AMS) Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels
Liao, Huiping Helena	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
Liao, Yi-chun	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
Lichters, Marcel	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Lima, Vitor	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Lin, Jenny	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
Liu, Hongfei	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Llonch Andreu, Joan	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Lorenz, Melanie	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all? (2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract (2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Lowe, Ben	(2021AMS) When Do Calorie Counters Influence Food Choices?
Lunardo, Renaud	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Lunde, Matthew	(2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
Luo, Bowen	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
M
Maaninou, Nada	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Madhavaram, Sreedhar	(2021AMS) Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Mafael, Alexander	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value (2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Maggioni, Isabella	(2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Mahadevan, Dhrithi	(2021AMS) Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research
Mahalanobish, Ranjini	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Maher, Amro	(2021AMS) Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Maity, Devdeep	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Malota, Erzsébet	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Manis, Kerry	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Mao, Wen	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Marriott, Hannah	(2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants (2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Marshall, Greg	(2021AMS) Meet the Editors I
Martinelli, Elisa Martina	(2021AMS) Marketing Channels Transformation in Italian SMEs
Marzocchi, Gian Luca	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Masa, Sphoorthy	(2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Mascarenhas, Oswald	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Mathur, Anil	(2021AMS) Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Matis, John	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Matsuoka, Tadashi	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
Matthews, Lucy	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
McCarthy, Ian P.	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
McCarthy, Mary	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
McClelland, Robert	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
McGrath, Rita	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
McLean, Graeme	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (2021AMS) Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination (2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Meath, Cristyn	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Mehotra, Vijay	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Melcher, Nora	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Melero, Iguácel	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Mende, Martin	(2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Menon, Preetha	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
Mete, Melisa	(2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Miceli, Gaetano	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
Michaud-Trevinal, Aurélia	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Michel, Géraldine	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Mills, Adam	(2021AMS) Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements
Minor, Michael	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Mitchell, Corky	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Mogaji, Emmanuel	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Mohan, Mayoor	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
Montmasson, Stéphanie	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Moore, Lexi	(2021AMS) The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy
Moran, Chris	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Mulcahy, Rory	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Muller, Brigitte	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Munnukka, Juha	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Mwenje, Tichakunda Rodney	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Mzoughi, Manel	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Möller, Jana	(2021AMS) Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion (2021AMS) Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds (2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Müller, Steffen	(2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
N
Nag, Ronjon	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Nahm, Irene	(2021AMS) New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
Namin, Aidin	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Narayanan, Priya	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract (2021AMS) Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions
Nesbit, Paul	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Nguyen, Anh Thi Van	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Nguyen, Hoang Linh	(2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Nguyen, Hoang Thuan	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Nguyen, Justin	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Nyadzayo, Munyaradzi	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
O
O'Neill, Claire	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Olbrich, Rainer	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Oldenburg, Nele	(2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Ortinau, Dave	(2021AMS) Crafting Your Manuscript for Journal Publication (2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
Osborn, John	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Osburg, Victoria-Sophie	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Osorio, Maria Lucila	(2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
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Pal, Pallavi	(2021AMS) Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Palmatier, Rob	(2021AMS) Meet the Editors I
Paluch, Stefanie	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Pan, Qi	(2021AMS) Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Papadopoulou, Christina	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Pappu, Ravi	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy (2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract (2021AMS) The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract (2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
Pappu, Usha	(2021AMS) Do Scents Evoke Emotions?
Parameswaran, Ravi	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Park, Heejung	(2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
Park, Taehoon	(2021AMS) Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Parker, Janna	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract (2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
Parkinson, Joy	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Pecot, Fabien	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Pehlivan, Ekin	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Peltier, Jimmy	(2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Petelina-Walsh, Aleksandra	(2021AMS) Exploring the Role of Human and Digital Interactions in Online Customer Support
Petrescu, Maria	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Petrovici, Dan	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
Petz, Gerald	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Pichler, Charlotte	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Picot-Coupey, Karine	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Piehler, Rico	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Pieters, Constant	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Pisharodi, R. Mohan	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Pitardi, Valentina	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters (2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants (2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Pitt, Christine	(2021AMS) Cutting-Edge Text Analysis Techniques
Pitt, Leyland	(2021AMS) Crafting Your Manuscript for Journal Publication (2021AMS) The Current Status of the Marketing Discipline and Future Direction (2021AMS) Cutting-Edge Text Analysis Techniques
Pizzi, Gabriele	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Plangger, Kirk	(2021AMS) Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements
Polo-Redondo, Yolanda	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Popkowski-Leszczyc, Peter	(2021AMS) A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering (2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract (2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Porter III, Mcdowell	(2021AMS) The Impact of Marginalization on Online Marketing
Pounders, Kathrynn	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Price, Linda	(2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
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Qesja, Bora	(2021AMS) Virtual Reality and Wine Tourism: Structured Abstract
Qesja, Bora	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
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Rai, Meenal	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
Raimondo, Maria Antonietta	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
Raithel, Sascha	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
Rajagopal, Ananya	(2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
Rancati, Gaia	(2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Rangarajan, Deva	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Rapezzi, Matilde	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Rapp, Adam	(2021AMS) Meet the Editors II
Rashidi-Sabet, Siavash	(2021AMS) Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Reshadi, Mehrnoosh	(2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Reynolds, Alyssa	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Reynolds, Jonathan	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
Richard, Marie-Odile	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice (2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Richards, Melanie	(2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Richardson-Greenfiedl, Pam	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Ringel, Daniel	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Ringleb, Al	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Ritchie, Brent W.	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Rodrigues, Caren	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Roggeveen, Anne	(2021AMS) Meet the Editors II
Rosendo, Veronica	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Ross, Spencer	(2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
Ruz-Mendoza, Miguel Á.	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
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Sablotny-Wackershauser, Verena	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Sabri, Ouidade	(2021AMS) An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract
Sadeghein, Raika	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Sahay, Arvind	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Sahay, Arvind	(2021AMS) Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions
Said, Emanuel	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Salehudin, Imam	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Sarstedt, Marko	(2021AMS) Data Collection Trips and Tips
Sassenberg, Anne-Marie	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Schade, Michael	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Schindler, Robert	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Schlegelmilch, Bodo	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
Schultz, Carsten D.	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels (2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms (2021AMS) Digital Voice Assistants in Service Encounters
Schumaker, Christopher	(2021AMS) A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous (2021AMS) You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Schwill, Jürgen	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Schöniger, Martina Katharina	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Scott, Maura	(2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Seegebarth, Barbara	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Sekar, Benny	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Sewak, Sphurti	(2021AMS) What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract (2021AMS) Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract
Shao, Wei	(2021AMS) Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract
Sharifi Asadi Malafe, Neda	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Sharma, Himani	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
Sharma, Piyush	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Sheth, Jag	(2021AMS) Marketing and its Present and Future
Shin, Da Eun	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
Shin, Hyunju	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
Shirdastian, Hamid	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Shukla, Paurav	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Sidlauskiene, Justina	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Singh, Chandan Kumar	(2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Sinnig, Julia	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Smith, Scott	(2021AMS) AMS Distinguished Marketer Presentation
Sneed, Chris	(2021AMS) Consumer Support for Small Business during COVID-19
Soares, Ana Maria	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
Soboleva, Alena	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Sorescu, Alina	(2021AMS) Meet the Editors I
Soulez, Sébastien	(2021AMS) Marketing-Sales Alignment and Business Practices
Souza Monteiro, Diogo	(2021AMS) When Do Calorie Counters Influence Food Choices?
Stewart, Dave	(2021AMS) The Current Status of the Marketing Discipline and Future Direction
Sujan, Harish	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Sullivan Mort, Gillian	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
Sun, Wanting	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Sung, Christine Eunyoung	(2021AMS) Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
Suri, Rajneesh	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Syrdal, Holly	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
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Talay, Berk	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Tang, Qiong	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
Tariq, Ayesha	(2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Taylor, Dr. Kimberly	(2021AMS) What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Thaichon, Park	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Thelen, Shawn	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Thelen, Shawn	(2021AMS) Brand Personality and Presidential Candidates (2021AMS) Facebook as a Source of Information about Presidential Candidates
Thomas, Ashely	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Thompson, Frank	(2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Thornton, Sabrina	(2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
Tobon, Sandra	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
Tom Dieck, M. Claudia	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Tran, Gina	(2021AMS) Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Trifu, Andreea	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Trinquecoste, Jean-François	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Trott, Sangeeta	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Tsogas, Markos	(2021AMS) International Expansion Alternatives: A Modeling Approach
Tuan, Annamaria	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Tunisini, Annalisa	(2021AMS) Marketing Channels Transformation in Italian SMEs
Tuzovic, Sven	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Török, Anna	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
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Vander Schee, Brian A.	(2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement (2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
Vanninen, Heini	(2021AMS) The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Vargo, Steve	(2021AMS) Meet the Editors I
Visentin, Marco	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
von Mettenheim, Walter	(2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion
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Wache, Catalina	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Waller, Matt	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Wallin, Ann	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy (2021AMS) The Impact of Taste on Credence Services
Walsh, Gianfranco	(2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty
Wang, Pei	(2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Wang, Tingting	(2021AMS) Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels
Wang, Wen	(2021AMS) Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Wang, Ying	(2021AMS) Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea
Watson, Amy	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Wei, Shuqin	(2021AMS) The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy
Weitzl, Wolfgang	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Werzowa, Walter	(2021AMS) Super Sonic Logos: The Power of Audio Branding
Whang, Claire	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Wiedmann, Klaus-Peter	(2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion
Williams, Tessa	(2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
Winter, Christian	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Wirtz, Jochen	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Wohlfeil, Markus	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Woisetschläger, David	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
Wong, Leo	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Wong, Sabrina	(2021AMS) The Impact of Taste on Credence Services
Wu, Chungping	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Wu, Jintao	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
Wu, Shuang	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
Wu, Sonic	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Wu, Tong	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
Wustlich, Annelie	(2021AMS) Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
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Yalcin, Taylan	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Yamashita, Takako	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions (2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
Yan, Shuai	(2021AMS) Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Ye, Hongjun	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Ye, Lilly	(2021AMS) The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives
Yen, Hsiuju Rebecca	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
Yoganathan, Vignesh	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Yoo, Boonghee	(2021AMS) Brand Personality and Presidential Candidates
Yoo, Boonghee	(2021AMS) Facebook as a Source of Information about Presidential Candidates
Yoo, Boonghee	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Young, Ashley	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Yu, Siyuan	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Yu, Yunzhijun	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
Yuksel, Ruya	(2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Z
Zacharias, Nicolas	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing (2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Zaman, Mustafeed	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Zanger, Cornelia	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Zhan, Ge	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Zhang, Yunen	(2021AMS) Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract
Zheng, Ye	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Zhou, Wenjun	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Zimmermann-Janssen, Vita E. M.	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Zniva, Robert	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
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Özata, Fatma Zeynep	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract

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