2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

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#BlackLivesMatter	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
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2021 AMS	(2021AMS) Welcome Video by Lauren Beitelspacher and Marko Sarstedt (2021AMS) AMS Program Awards
2021 Doc Consortium	(2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness
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7th AMS Doctoral Consortium	(2021AMS) Welcome & Explaining the Road (2021AMS) Marketing and its Present and Future (2021AMS) Re-Institutionalization of Marketing (2021AMS) Dependent Variable as Behavioral (2021AMS) Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements (2021AMS) Crafting Your Manuscript for Journal Publication (2021AMS) The Current Status of the Marketing Discipline and Future Direction (2021AMS) Data Collection Trips and Tips (2021AMS) Cutting-Edge Text Analysis Techniques (2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty (2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness (2021AMS) Concluding Remarks
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Abandoning	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
abusive supervision	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Activism	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism (2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Adaptive Capabilities	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
adaptive choice-based conjoint analysis	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
adaptive service behavior	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
ADCCA	(2021AMS) Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct (2021AMS) Conceptualizing Coping Capital (2021AMS) Ecosystem Alignment around Customers (2021AMS) Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research (2021AMS) Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions (2021AMS) Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
advertisement	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Advertising	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing (2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Advertising Appeals	(2021AMS) Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Advertising cues	(2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
affect	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract (2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Affective attitude	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Affective image	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Affordance	(2021AMS) From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design
Age	(2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Agriculture	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
AI	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters (2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants (2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
alcoholic beverage markets	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
algorithmic bias	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
altruism	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Ambidexterity	(2021AMS) A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous
ambivalence	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract
AMS Doctoral Consortium	(2021AMS) Welcome & Explaining the Road (2021AMS) Marketing and its Present and Future (2021AMS) Re-Institutionalization of Marketing (2021AMS) Dependent Variable as Behavioral (2021AMS) Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements (2021AMS) Crafting Your Manuscript for Journal Publication (2021AMS) The Current Status of the Marketing Discipline and Future Direction (2021AMS) Data Collection Trips and Tips (2021AMS) Cutting-Edge Text Analysis Techniques (2021AMS) How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty (2021AMS) Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness (2021AMS) Concluding Remarks
AMS Review	(2021AMS) Theory Forum (2021AMS) Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct (2021AMS) Conceptualizing Coping Capital (2021AMS) Ecosystem Alignment around Customers (2021AMS) Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research (2021AMS) Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions (2021AMS) Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda (2021AMS) Theory Forum (2021AMS) Theory Forum (2021AMS) AMS Review Awards
Analytics	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Anger	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
anonymity	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
anti-consumption	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
App	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
AR	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
Artificial Intelligence	(2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract (2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products (2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract (2021AMS) The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized (2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation (2021AMS) A Macro Perspective on Frontline Artificial Intelligence (2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature (2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract (2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (2021AMS) Digital Voice Assistants in Service Encounters
Artificially Intelligent (AI) chatbots	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
attachment	(2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
attitude toward the ad	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Attitude towards the brand	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Attitudinal Brand Loyalty	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Attractiveness	(2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion
Attributed blame	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Attribution	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Attribution Bias	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Attribution of Responsibility	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
attribution theory	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
auctions	(2021AMS) Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Audic	(2021AMS) Super Sonic Logos: The Power of Audio Branding
Augmented Reality	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World (2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Authenticity	(2021AMS) Virtual Reality and Wine Tourism: Structured Abstract (2021AMS) Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Autoethnography	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Automated Hypotheses Formulation	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Automated Technology	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Automated Text Analysis	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
automation	(2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Autonomous product	(2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Awards	(2021AMS) AMS Academy Awards Presentation (2021AMS) AMS Review Awards (2021AMS) AMS Program Awards
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B2B	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
behavioral targeting advertising	(2021AMS) Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels
Bicycling	(2021AMS) Examination of Online Bicycle Touring Communities
Big Data	(2021AMS) Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract (2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
blame attribution	(2021AMS) The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract
Blockchain	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Body dissatisfaction	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Bottom of the Pyramid	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Boycotts	(2021AMS) Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
brand	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Brand Anniversary	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Brand Attachment	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Brand attitude	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Brand attributes	(2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
brand authenticity	(2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
brand communication	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
Brand community engagement	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Brand Community Members	(2021AMS) Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Brand Conversation	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Brand Creation	(2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
brand crises	(2021AMS) The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Brand Heritage	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Brand identification	(2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Brand image	(2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
brand innovativeness	(2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
brand involvement	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
brand knowledge	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
Brand leadership	(2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
Brand love	(2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract (2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Brand loyalty	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework (2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Brand Management	(2021AMS) Internal Brand Management and the Effects on International Firm Performance (2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels (2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda (2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
Brand Origin	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Brand Perceptions	(2021AMS) The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives
Brand personality	(2021AMS) Brand Personality and Presidential Candidates (2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
Brand Purchase Intention	(2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion
Brand recommendation	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
Brand relationships	(2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Brand Resonance	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Brand selfie	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
brand trust	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Brand-Consumer Interaction	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Branding	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects (2021AMS) Super Sonic Logos: The Power of Audio Branding (2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
Brandscapes	(2021AMS) Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract
burnout	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
business model innovation	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Business-To-Business	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
Business-to-government	(2021AMS) Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
buyer-supplier relationships	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
BYO price	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
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C2C interactions	(2021AMS) Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion
call center	(2021AMS) Digital Voice Assistants in Service Encounters (2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
Calorie counters	(2021AMS) When Do Calorie Counters Influence Food Choices?
Calories	(2021AMS) When Do Calorie Counters Influence Food Choices?
Cannabis marketing	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
causal inference	(2021AMS) New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
celebrity	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
cellphone	(2021AMS) Secondary Market and New Release
CEO	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
channel coordination	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
Charitable Motives	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
Charity Auctions	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
chatbot	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
China	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
choice architecture intervention	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Choice-Based Conjoint Analysis	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Citation	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Clickthrough	(2021AMS) What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Climate change	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs (2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Clothes	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
CLT	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Co-Creation	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
co-operative business	(2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
co-production	(2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
co-worker	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
cognitive and affective engagements	(2021AMS) Exploring the Role of Human and Digital Interactions in Online Customer Support
Cognitive attitude	(2021AMS) Investigating the Variables Affecting Brand Performance in the S-O-R framework
cognitive dissonance	(2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract
Cognitive image	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Collaborative Consumption	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
Collectivism/Individualism	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Color	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
combined model	(2021AMS) Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods
Commercial practices	(2021AMS) Marketing-Sales Alignment and Business Practices
communication	(2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Community	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Compensation	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Competitive Mindset	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Complex services	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
complexity	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Concentration	(2021AMS) International Expansion Alternatives: A Modeling Approach
Conceptual	(2021AMS) Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New Construct (2021AMS) Conceptualizing Coping Capital (2021AMS) Ecosystem Alignment around Customers (2021AMS) Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research (2021AMS) Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions (2021AMS) Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Conflict of interest	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Conjoint	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
connectivity	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
consistency	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Construal Level Theory	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract (2021AMS) Consumers versus Brand Community Members: Does Advertising Appeal Matter?
Consumer attitudes	(2021AMS) Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Consumer behavior	(2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US (2021AMS) Consumer Support for Small Business during COVID-19 (2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment (2021AMS) Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers (2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Consumer Choice	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Consumer disaffection	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Consumer embarrassment	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
consumer empowerment	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Consumer Engagement	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers (2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
Consumer finance	(2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
consumer goals	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
consumer journey	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
consumer learning	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
consumer loyalty	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Consumer motivation	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
Consumer Movements	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism
consumer neuroscience	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
Consumer Perceptions	(2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions
Consumer privacy concerns	(2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
consumer purchase intention	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
consumer reactions	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
consumer satisfation	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
consumer vulnerability	(2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants
Consumer Well-being	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Consumer-brand identification	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Consumer-generated content	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
consumer-supplier relationship	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
Content analysis	(2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres (2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions (2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Contractual Services	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
control	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns (2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Conversational agents	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Conversational selling	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Conversion and personalization of touch points	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
Cooperation management	(2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Corporate Heritage	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Corporate Hypocrisy	(2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
Corporate moral responsibility	(2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
Corporate Rituals	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Corporate social irresponsibility	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
corporate social responsibility	(2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (2021AMS) The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured Abstract
Cosmetics	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
cosmopolitanism	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
COVID-19	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies (2021AMS) COVID-19, Social Injustice and Message Framing (2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US (2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract (2021AMS) Consumer Support for Small Business during COVID-19
Creativity	(2021AMS) Rewarding Female Inclusive New Product Teams
credence services	(2021AMS) The Impact of Taste on Credence Services
Credibility	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Credit card usage	(2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
credit or blame	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
Crisis	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
CRISPR	(2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
CRM	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
cross cultural	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
Cross-buy	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
cross-cultural	(2021AMS) Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea
Cross-selling performance	(2021AMS) Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
Crowding	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
CSR	(2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (2021AMS) Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
Cultural accommodation	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
cultural change theory	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Cultural differences	(2021AMS) You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Cultural intelligence	(2021AMS) Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract
cultural values	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Culture	(2021AMS) A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become Ambidextrous
Customer acquisition performance	(2021AMS) Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance
customer based reputation	(2021AMS) Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
customer behaviour	(2021AMS) The Impact of Taste on Credence Services
Customer Brand Engagement	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Customer disengagement	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Customer Engagement	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract (2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment (2021AMS) How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract (2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Customer experience	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in (2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract (2021AMS) Exploring the Role of Human and Digital Interactions in Online Customer Support (2021AMS) How Technology Influences Customer Experience in Complex Service Settings (2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment (2021AMS) Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship (2021AMS) The Impact of Taste on Credence Services
customer inspiration	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
customer journey	(2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract (2021AMS) How Technology Influences Customer Experience in Complex Service Settings
Customer Loyalty	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants (2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
customer misbehavior	(2021AMS) Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior Contagion
customer participation	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
customer perceptions	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract (2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Customer policing	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
customer referrals	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Customer retention	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Customer Satisfaction	(2021AMS) Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
customer service representatives	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
customer surprise	(2021AMS) The Impact of Taste on Credence Services
Customer value creation	(2021AMS) Ecosystem Alignment around Customers
customer-owned resources	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
Customer-provider service touchpoints	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
customer-to-customer interaction	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
customization	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Cyborgs	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission
D
Data Analytics	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Decision model	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Demographics	(2021AMS) Consumer Support for Small Business during COVID-19
descriptive social norm	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Deservingness	(2021AMS) Deserving Pleasure through Pain
Design	(2021AMS) From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design
Desire to stay	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
Destination branding	(2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Destination loyalty	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
destination marketing	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
destination-based advertising	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Development stage	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Deviant behavior	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Differential Susceptibility Theory	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Diffusion	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Digital channels	(2021AMS) Marketing Channels Transformation in Italian SMEs
digital curation	(2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Digital Ecosystem	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Digital health technologies	(2021AMS) When Do Calorie Counters Influence Food Choices?
Digital Influencer	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Digital LifeStyle	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Digital management	(2021AMS) Marketing-Sales Alignment and Business Practices
Digital Marketing	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract (2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future (2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement
digital marketing education	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Digital music formats	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Digital Narratives	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
digital nomads	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Digital Voice Assistant	(2021AMS) Digital Voice Assistants in Service Encounters
Digital vs analogue	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Disconfirmation	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Discounting	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
discriminant validity	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Disengagement	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
disruptive change	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Dissolution	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Distinguished Marketer Award	(2021AMS) AMS Distinguished Marketer Presentation
Distorted Desire	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
Distress	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Distribution	(2021AMS) What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions
Diversification	(2021AMS) International Expansion Alternatives: A Modeling Approach
Diversity	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing (2021AMS) The Impact of Marginalization on Online Marketing (2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (2021AMS) When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Donation	(2021AMS) The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
donation behavior	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
donation decision	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
durable products	(2021AMS) Secondary Market and New Release
Dynamic Capabilities	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
dynamic pricing	(2021AMS) Costly Price Adjustment and Automated Pricing: The Case of Airbnb (2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
E
e-buying behaviour	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
E-commerce sites	(2021AMS) Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
e-tailer	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
ease of use	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Ecosystem alignment	(2021AMS) Ecosystem Alignment around Customers
Editors	(2021AMS) Meet the Editors I (2021AMS) Meet the Editors II
Electoral Market Segmentation	(2021AMS) When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Electronic Health Record	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
Emerging markets	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract (2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions (2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
EMNE	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Emojis	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
emoticon	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
emotion	(2021AMS) Do Scents Evoke Emotions?
emotional regulation	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Emotional response	(2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Emotional tone	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
Emotional Value	(2021AMS) Digital Voice Assistants in Service Encounters
Employee	(2021AMS) Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
employee engagement	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Empowerment	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
enablers	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
endorsement	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Engagement	(2021AMS) The Impact of Marginalization on Online Marketing
entitativity	(2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
environmental sustainability	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
Envy	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
Episodic Memory	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
eSports	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports (2021AMS) Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
ethical boycotts	(2021AMS) Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Ethical consumption	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets (2021AMS) Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Ethics	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews (2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good (2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Ethnic Marketing	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
ethnicity	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Eustress	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
event study	(2021AMS) Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts
Exchange Offers	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
Exercise behavior	(2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Exercise self-efficacy	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Exit strategy	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Expansion Strategies	(2021AMS) International Expansion Alternatives: A Modeling Approach
Experience economy theory	(2021AMS) Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
experiential consumption	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Experiential Marketing	(2021AMS) Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract
experiment	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
Experimental design	(2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Expertise	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Eye gaze following	(2021AMS) Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Eye tracking	(2021AMS) Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
F
Face-Work	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract
Facebook	(2021AMS) Examination of Online Bicycle Touring Communities (2021AMS) Facebook as a Source of Information about Presidential Candidates
fairness	(2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants (2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Fake News	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
familiarity	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
Fandom	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Favorable attitude towards the candidate	(2021AMS) Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract
fear	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Female inclusive new product teams	(2021AMS) Rewarding Female Inclusive New Product Teams
female stereotypes	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
feminism	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
femvertising	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Field Experiment	(2021AMS) A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Film industry	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Financial Inclusion	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Financial performance	(2021AMS) Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract
Financial Services	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
Firm Performance	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Firm Value	(2021AMS) Disclosure of Brand-related Information and Firm Value
Fit construct	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Fit measurement	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
Fitspiration	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
flexibility	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Flipped Classroom	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Flow theory	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
FMCG	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
food	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets (2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Food apps	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Food choice	(2021AMS) When Do Calorie Counters Influence Food Choices?
Food consumption	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
food insecurity	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Food provisioning	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
Food tampering	(2021AMS) On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
Food well-being	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
FOP	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Framing	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Fraud	(2021AMS) When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good
Free to Play	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
French North African	(2021AMS) When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract
Front-of-Pack Label	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Frontline Employees	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence (2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract (2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
frustration	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Funding	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Fundraising	(2021AMS) A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
G
Gamer Behavior	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
gamification	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
gen z	(2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Gender	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract (2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups (2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion (2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Gender Consciousness	(2021AMS) The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives
gender stereotypes	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
Generalizability	(2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
Generation Z	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Genes	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
german banking sector	(2021AMS) Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Gift giving	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Global phenomena	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Globalization	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Goal Attainment	(2021AMS) Deserving Pleasure through Pain
Goal orientation	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Google Trends	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
graduate business education	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
green demarketing	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Greenwashing	(2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract
grocery market	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
group services	(2021AMS) Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured Abstract
Guilt	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
H
happiness	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs
healthcare	(2021AMS) The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
healthy choices	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Hedonic	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Hedonic shopping motivations	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
heuristic-systematic processing	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
higher education	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Homophily bias effects	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Household panel	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
HRT	(2021AMS) Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship
human and digital interactions	(2021AMS) Exploring the Role of Human and Digital Interactions in Online Customer Support
human brands	(2021AMS) What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract
Human Computer Interaction	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Human Density	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
Human-Machine Interaction	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Human-Robot Interaction	(2021AMS) Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
I
Identity	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission (2021AMS) Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels (2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
Immersion	(2021AMS) Virtual Reality and Wine Tourism: Structured Abstract (2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Implicit Self-Theory	(2021AMS) Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
Impression	(2021AMS) How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia
impulse behaviour	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
Impulsive Buying	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
In-App Purchases	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Incense	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
incentive	(2021AMS) Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea
Independent Contractor	(2021AMS) Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
industry disruption	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
influencer	(2021AMS) Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic Groups
Influencer Attachment	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Influencer Marketing	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos? (2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine (2021AMS) The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages (2021AMS) Why Brands Should Use Female Influencers to Endorse Male Fashion (2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Influencer-generated content	(2021AMS) Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract
Informal learning	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Information Disclosure	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act (2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
Ingroup deviance	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Innovation	(2021AMS) From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design
Innovation Adoption	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
Innovation management	(2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Innovativeness	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options (2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
Instructional Methods	(2021AMS) Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
Insurances	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
integration	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Intelligent product	(2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products
Intention to Adopt	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Inter-organizational cooperation	(2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Interaction Competence	(2021AMS) Digital Voice Assistants in Service Encounters
interactional justice	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Interactive communication	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
Interactive Self	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission
Internal branding	(2021AMS) Internal Brand Management and the Effects on International Firm Performance
internal relationships	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
internal support	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
International business	(2021AMS) Internal Brand Management and the Effects on International Firm Performance
International joint venture	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
International Marketing	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
International Performance	(2021AMS) The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Internet	(2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Internet Banking	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Interventions	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles
Intrusiveness	(2021AMS) What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Inward bias	(2021AMS) Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from Eye-Tracking
Isolation	(2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
J
Japan	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
job demands-resource (JD-R) model	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
K
Kyoto	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
L
Legal Liabilities	(2021AMS) On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
Leisure	(2021AMS) Examination of Online Bicycle Touring Communities
Lies	(2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media
Linguistic Quality	(2021AMS) Digital Voice Assistants in Service Encounters
liquid consumption	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
Local Food Shopping	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
Local organic foods	(2021AMS) Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods
location congruency	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
location-based advertising	(2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Lock-in	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Logos	(2021AMS) Super Sonic Logos: The Power of Audio Branding
Loot Box	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
luxury brand	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
Luxury Brand Perception	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Luxury consumption	(2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
luxury perception	(2021AMS) Should a Luxury Brand’s Chatbot Use Emoticons?
M
machine learning	(2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset (2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Magazine genres	(2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
manufacturer-retailer relationships	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
Marginalization	(2021AMS) The Impact of Marginalization on Online Marketing
Market performance	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Market share	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Market Spreading	(2021AMS) International Expansion Alternatives: A Modeling Approach
Marketing	(2021AMS) Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract (2021AMS) Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract (2021AMS) Meet the Editors I (2021AMS) Meet the Editors II
Marketing and sales alignment	(2021AMS) Marketing-Sales Alignment and Business Practices
Marketing capabilities	(2021AMS) The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective
Marketing Channels	(2021AMS) Marketing Channels Transformation in Italian SMEs
Marketing communication	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
marketing education	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Marketing Implications	(2021AMS) On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications
marketing pedagogy	(2021AMS) The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant Future
Marketing practices	(2021AMS) Marketing-Sales Alignment and Business Practices
Marketing Strategy	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Marketing Theory	(2021AMS) Theory Forum (2021AMS) Theory Forum (2021AMS) Theory Forum
Masculinity	(2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
materialism	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
mature-age online MBA student prospects	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
Meaning Transfer Model	(2021AMS) Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
mediation	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
medical tourism	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
memory associative network	(2021AMS) The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Mental Health	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
Message Framing	(2021AMS) COVID-19, Social Injustice and Message Framing
Metaphorical thinking	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Metaphors	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Methods	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
Metrics	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Mexico	(2021AMS) Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Micro-influencer	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
micro-investing platform	(2021AMS) Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Middle class	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
millennials	(2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Mindset	(2021AMS) An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs (2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
Misdeed	(2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Mixed-method	(2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (2021AMS) Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US Consumers
mobile	(2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
Mobile advertising	(2021AMS) Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea
Mobile application	(2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Mobile Games	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Mobile Money	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
moderation	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
moral identity	(2021AMS) Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Moral Intuitions and Reasoning	(2021AMS) Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets
Motives	(2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Multi-channel	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Multichannel Shopper Journey	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
multichannel strategy	(2021AMS) New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
Multicultural Marketing	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
Multilevel model	(2021AMS) The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured Abstract
Multilevel modeling	(2021AMS) You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Multinomial logit models	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Multiple Case Studies	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
multisensory imagery	(2021AMS) Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4 Studies
N
Narcissism	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
National brand	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
national identity	(2021AMS) Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice
Natural Language Processing	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature (2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure (2021AMS) Disclosure of Brand-related Information and Firm Value
need for touch	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Negative word-of-mouth	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations
Netnography	(2021AMS) Examination of Online Bicycle Touring Communities
Neuroscience	(2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Neuroticism	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
New product development	(2021AMS) Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products (2021AMS) From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design
New product preannouncement	(2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
New product team compensation	(2021AMS) Rewarding Female Inclusive New Product Teams
New product team performance	(2021AMS) Rewarding Female Inclusive New Product Teams
New Product-demonstration	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Non-linear Modeling	(2021AMS) International Expansion Alternatives: A Modeling Approach
non-participating	(2021AMS) An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract
Non-profit Marketing	(2021AMS) A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering (2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Non-verbal cues	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
nonparametric estimation	(2021AMS) Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Number of Followers	(2021AMS) Psychosocial Elements that Connect the Digital Influencers to their Followers
Numeracy bias	(2021AMS) When Do Calorie Counters Influence Food Choices?
O
Obesity	(2021AMS) Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
odor	(2021AMS) Do Scents Evoke Emotions?
OEM Quality Demands	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Offline branding	(2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
olfaction	(2021AMS) Do Scents Evoke Emotions?
Omnichannel	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Omnichannel customer experience	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
online advertising	(2021AMS) Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
Online Brand Communities (OBC)	(2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Online branding	(2021AMS) Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review
Online communities	(2021AMS) Examination of Online Bicycle Touring Communities
Online complaining	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
online fundraising	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Online product reviews	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
Online retailing	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Online Reviews	(2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Online search	(2021AMS) Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them all?
Online sensory marketing	(2021AMS) Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design
Online service recovery	(2021AMS) An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured Abstract
Online shopping	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Opinion leadership	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers (2021AMS) The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Optimism	(2021AMS) Consumer Support for Small Business during COVID-19
order of presentation	(2021AMS) An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured Abstract
Organization Citizenship Behavior	(2021AMS) How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract
Organizational archetypes	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Organizational frontlines	(2021AMS) Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Organizational justice	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
origin of fame	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
P
Packaged food	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
Pain	(2021AMS) Deserving Pleasure through Pain
Pandemic	(2021AMS) Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract
Panel	(2021AMS) Meet the Editors I
Panic buying	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
Para-social interaction	(2021AMS) Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers
partial identification methods	(2021AMS) Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page
participating consumers	(2021AMS) An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract
patient satisfaction	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
patient service evaluation	(2021AMS) What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
Perceived Aggressive Monetisation	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Perceived brand literacy	(2021AMS) Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
Perceived Control	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
Perceived Corporate Hypocrisy	(2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
perceived quality	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour
Perceived responsiveness	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act
perceived risk	(2021AMS) Perceived Risk and Private Label Purchasing Behaviour (2021AMS) New Product Preannouncement and Brand Innovativeness: Structured Abstract
perceived usefulness	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Performance	(2021AMS) Internal Brand Management and the Effects on International Firm Performance
personal selling	(2021AMS) New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment
personalization	(2021AMS) The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to Act (2021AMS) Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation (2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Persuasion Theory	(2021AMS) Facebook as a Source of Information about Presidential Candidates
Persuasiveness	(2021AMS) Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract
Phrase-level Analysis	(2021AMS) Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure
Platforms	(2021AMS) Costly Price Adjustment and Automated Pricing: The Case of Airbnb
PLS-SEM	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (2021AMS) Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Political Marketing	(2021AMS) When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured Abstract (2021AMS) Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract (2021AMS) Brand Personality and Presidential Candidates (2021AMS) Facebook as a Source of Information about Presidential Candidates
Political Orientation	(2021AMS) Brand Personality and Presidential Candidates
political skill	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Pop-culture tourism	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Post frequency	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post interval	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post length	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post number	(2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms
Post-Materialism	(2021AMS) Brand Personality and Presidential Candidates
Poverty Alleviation	(2021AMS) Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review
power	(2021AMS) Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured Abstract
Practice theory	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
Premium	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
price differentiation	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Price Pressure	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Price-adjustment cost	(2021AMS) Costly Price Adjustment and Automated Pricing: The Case of Airbnb
Pricing	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Pride	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Print advertisements	(2021AMS) Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres
Printed Communication	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
Privacy	(2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Private label	(2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
process analysis	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Producer-consumer relationships	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
Producers	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Product attributes	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
product categories	(2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
product distribution	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
Product Label	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
product presentation	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Product Quality Perception	(2021AMS) The Effect of Front-of-pack Communications on Product Quality Perceptions
Product recall	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
product returns	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
Product-harm crisis	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Production Committee	(2021AMS) The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions
Profitability	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
promotion	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Prosocial behaviors	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
prospective student journey mapping	(2021AMS) Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured Abstract
Pseudo Luxury Consumption	(2021AMS) Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective
psychological distance	(2021AMS) Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured Abstract (2021AMS) Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured Abstract
psychological ownership	(2021AMS) As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World
Psychological reactance	(2021AMS) What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured Abstract
Psychological Sense of Brand Community	(2021AMS) Consumers versus Brand Community Members: Does Advertising Appeal Matter?
public policy	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
Publication	(2021AMS) Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews
Purchase intention	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
purchase types	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Q
qualitative	(2021AMS) Enabling Creative Small Business Innovation in a Crisis: Structured Abstract
Quality Improvement Pressure	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Quality Pressure on Supplier	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Quality signals	(2021AMS) Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract
Qualtrics	(2021AMS) AMS Distinguished Marketer Presentation
R
Race and Ethnicity	(2021AMS) Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
Racism	(2021AMS) From Print to Protest: Examining how Advertisements May Spur Social Activism
Ready-to-eat	(2021AMS) Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food Consumption
Real-time data	(2021AMS) Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies
reappraisal	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Recommendation Quality	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Regulations	(2021AMS) Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda
Regulatory fit	(2021AMS) How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’ Videos?
rejection	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Relationship Marketing	(2021AMS) Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships
Relationship Quality	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education
relationship satisfaction	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Relationship strength	(2021AMS) Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
relative effectiveness	(2021AMS) An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured Abstract
release decision	(2021AMS) Secondary Market and New Release
Remedy Strategy	(2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
repatronage intentions	(2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
Research	(2021AMS) Meet the Editors II
Research Framework	(2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract
Research Knowledge to Practice	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
research methods	(2021AMS) Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission
Resilience	(2021AMS) Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting Styles (2021AMS) Consumer Support for Small Business during COVID-19
Resource integration	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
resource replenishment	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Response Strategy	(2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
retail employee technology	(2021AMS) Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract
Retail Ideology	(2021AMS) Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An Abstract
Retailing	(2021AMS) Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal (2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments (2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
reverse logistic	(2021AMS) Undesired Impulse e-Buying Behavior: An Exploratory Study
review polarization	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
Reward	(2021AMS) Deserving Pleasure through Pain
ride hailing	(2021AMS) If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
Risk and uncertainty	(2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions
Risk concerns	(2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Robots	(2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Role ambiguity	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
role conflict	(2021AMS) The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role Ambiguity
Root metaphors	(2021AMS) Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice
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Sacred	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Safety	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Sales	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence (2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing (2021AMS) Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private Labels
Sales Commission Structure	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Sales Ethics	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
sales force	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Sales Management	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Salespeople	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
salesperson	(2021AMS) Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal Support
Salesperson behavior	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
salesperson wellbeing	(2021AMS) Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective
Sampling	(2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
satisfaction	(2021AMS) Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted Destinations (2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract (2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
Scandal	(2021AMS) The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential Consumers
Scarcity	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
scent	(2021AMS) Do Scents Evoke Emotions?
Scent-emotion wheel	(2021AMS) Do Scents Evoke Emotions?
Screening Criteria	(2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
secondary market	(2021AMS) Secondary Market and New Release
Segmentation	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
self Consciousness	(2021AMS) The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives
Self-determination theory	(2021AMS) Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured Abstract
Self-disclosure	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
self-efficacy	(2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
self-esteem	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Self-expansion theory	(2021AMS) A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions
Self-Expression	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Self-Improvement Motivation	(2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Self-Referencing	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Self-transcendence	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
SEM	(2021AMS) “Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Sensation Seeking	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Sense of brand community	(2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Sensemaking	(2021AMS) Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured Abstract
Sensory	(2021AMS) Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects
sensory congruency	(2021AMS) The Impact of Taste on Credence Services
sensory marketing	(2021AMS) The Impact of Taste on Credence Services
Serotonin Transporter Gene (SERT)	(2021AMS) The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing
Service	(2021AMS) A Macro Perspective on Frontline Artificial Intelligence
Service Delivery	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Service Dominant Logic	(2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
service employees	(2021AMS) Exploring the Role of Human and Digital Interactions in Online Customer Support
Service Encounter	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (2021AMS) Digital Voice Assistants in Service Encounters
Service experience	(2021AMS) Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds
Service Expertise	(2021AMS) Digital Voice Assistants in Service Encounters
Service Failure	(2021AMS) The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy (2021AMS) When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured Abstract (2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Service Marketing	(2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract (2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract)
service recovery	(2021AMS) The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy (2021AMS) Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests
Service Robots	(2021AMS) Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service Encounters
Service-Dominant Logic	(2021AMS) Ecosystem Alignment around Customers (2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
services	(2021AMS) Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal (2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
Shame	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (2021AMS) To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured Abstract
Shared Values	(2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
sharing economy	(2021AMS) The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy (2021AMS) Location-Based Advertising: The Role of App Design (Structured Abstract)
Sharing information	(2021AMS) You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal Information
Shoplifting	(2021AMS) To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees
Shopping experience	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
shopping intention	(2021AMS) Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured Abstract
Shopping Motive	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
Shopping value	(2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Showrooming	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
Similarity-Attraction	(2021AMS) In a Similar Crowd: The Mediating Role of Perceived Control
skepticism	(2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract
Small Business	(2021AMS) Consumer Support for Small Business during COVID-19
Small independent stores	(2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
SMEs	(2021AMS) Marketing Channels Transformation in Italian SMEs
Social adjustive	(2021AMS) Deconstructing Self Goal-Related Antecedents of Brand Love
Social Attachment Theory	(2021AMS) Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine
Social cause	(2021AMS) Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social Causes
Social Density	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
social distancing	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Social identity theory	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Social impact	(2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
social information	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
Social Injustice	(2021AMS) COVID-19, Social Injustice and Message Framing
social labels	(2021AMS) Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social Labels
Social Media	(2021AMS) Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract (2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions (2021AMS) The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages (2021AMS) Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement (2021AMS) Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured Abstract (2021AMS) Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms (2021AMS) Facebook as a Source of Information about Presidential Candidates (2021AMS) True Lies: A Theory of the Diffusion of (Mis)Information on Social Media (2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract (2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing (2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
social media influencer	(2021AMS) Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer Marketing
Social mindfulness	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
Social Networks	(2021AMS) Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic Tool
social norms	(2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
social pressure	(2021AMS) Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions (2021AMS) When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An Abstract
social responsibility	(2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative (2021AMS) Social Responsibility of Apparel: A Study of Gen Z
Social Value	(2021AMS) Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social Value
Sociopolitical	(2021AMS) Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured Abstract
Sonic	(2021AMS) Super Sonic Logos: The Power of Audio Branding
Source familiarity	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Source trustworthiness	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Spillover effect	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Sponsoring	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
sports	(2021AMS) Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured Abstract
Stakeholder Identification	(2021AMS) Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Marketing	(2021AMS) Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Saliency	(2021AMS) Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholder Theory	(2021AMS) Direction-Setting in Stakeholder Management: A Marketing Strategy Approach
Stakeholders	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education (2021AMS) Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
standardized contacts	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
Startup Cooperation	(2021AMS) Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured Abstract
Statistical Significance	(2021AMS) Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special Session
stigma	(2021AMS) The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Stimulus-organism-response	(2021AMS) Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the US
Store	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach (2021AMS) A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption Environments
Store manager	(2021AMS) Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
strategy	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Stress	(2021AMS) COVID-19, Social Injustice and Message Framing (2021AMS) Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract
Structural equation modeling	(2021AMS) The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
structural model	(2021AMS) Manufacturer-Retailer Relationships and the Distribution of New Products
study enjoyment	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Supplier Quality Improvement	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Supply Chain	(2021AMS) Relationship Impact of Pressure on Suppliers to Improve Quality
Sustainability	(2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative (2021AMS) Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An Abstract (2021AMS) Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured Abstract (2021AMS) 100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions (2021AMS) Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured Abstract
Sustainability Sponsorship	(2021AMS) How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit Dimensions
sustainable	(2021AMS) Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
sustainable satisfaction	(2021AMS) Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured Abstract
Switching behavior	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
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Tainted	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Targeting	(2021AMS) Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants
taste atmospherics	(2021AMS) The Impact of Taste on Credence Services
teaching website development	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Teammate Selection	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Teamwork	(2021AMS) Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports
Tech Startups	(2021AMS) An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Technology	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission (2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract (2021AMS) How Technology Influences Customer Experience in Complex Service Settings (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Technology Acceptance	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
Technology Adoption	(2021AMS) How Technology Influences Customer Experience in Complex Service Settings
Telecom industry	(2021AMS) Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and Lock-in
Temperature	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Temporal Perspective	(2021AMS) From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research Agenda
Text Analysis	(2021AMS) The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
the price effect	(2021AMS) Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract
thematic analysis	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract (2021AMS) A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned Cooperative
Theory Forum	(2021AMS) Theory Forum (2021AMS) Theory Forum (2021AMS) Theory Forum
Theory of Basic Human Values	(2021AMS) Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
theory of planned behavior model	(2021AMS) Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods
Theory of Practice	(2021AMS) A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured Abstract
theory of reasoned action	(2021AMS) The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic
Time management	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
Time pressure	(2021AMS) The Effect of Time Pressure on Shoppers’ Behavior: An Abstract
Topic Modeling	(2021AMS) AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An Abstract
touch interfaces	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
touchpoints	(2021AMS) The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
tourist expenditure	(2021AMS) Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract
Tourist misbehavior	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Tourist post-travel behavioral intention	(2021AMS) Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract
Tourist post-travel evaluation	(2021AMS) Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured Abstract
Tourist-host relationship	(2021AMS) The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract
Traditional Industries	(2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido
Transhumanism	(2021AMS) Cyborgs and the Interactive Self - Dissertation Award Submission (2021AMS) Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract
Trust	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns (2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers (2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants (2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities (2021AMS) Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured Abstract
Twitter	(2021AMS) How CEOs Twitter with Customers: Key Insights and Future Research Directions
typology	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
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Uncertainty avoidance	(2021AMS) The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An Abstract
Unethical behavior	(2021AMS) Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
uniform pricing	(2021AMS) Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Uniqueness	(2021AMS) Effects of Temperature and Social Density on Consumer Choices with Multiple Options
Unwillingness to Pay	(2021AMS) What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured Abstract
Use Recommendation	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
usefulness	(2021AMS) The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and Concerns
user generated content	(2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract
UTAUT	(2021AMS) Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Utilitarian	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy (2021AMS) An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract
utility estimates	(2021AMS) Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
utopia	(2021AMS) Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award Submission
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value	(2021AMS) Forgiveness or Revenge? Consumer Response to Promotion Denial
Value Co-creation	(2021AMS) Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher Education (2021AMS) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract (2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (2021AMS) Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured Abstract) (2021AMS) Promoting Brand Involvement through User Generated Content: Structured Abstract (2021AMS) Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido (2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Value Co-Destruction	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer? (2021AMS) Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An Abstract
Value Congruence	(2021AMS) How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy
value-belief-norm model	(2021AMS) Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic Foods
VAs	(2021AMS) Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Vinyl consumers	(2021AMS) Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?
Virtual Assistant	(2021AMS) Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?
Virtual platform as disease prevention behavior	(2021AMS) Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across Cultures
Virtual Reality	(2021AMS) Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist Destination (2021AMS) Virtual Reality and Wine Tourism: Structured Abstract (2021AMS) Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured Abstract
Virtual Service Assistants (VSAs)	(2021AMS) How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers
Virtual try-on	(2021AMS) Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study
Visit duration	(2021AMS) The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Visualization	(2021AMS) Data Analytics Methods for Marketing Strategy Researchers: Special Session
voice-based assistant	(2021AMS) Challenging Vulnerability Perceptions towards Voice Activated Assistants
Vulnerability	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
vulnerable consumers	(2021AMS) To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and Vegetables?
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Webcare	(2021AMS) The Impact of Marginalization on Online Marketing
Webrooming	(2021AMS) Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment
website development	(2021AMS) Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract
Welcome Video	(2021AMS) Welcome Video by Lauren Beitelspacher and Marko Sarstedt
Well-being	(2021AMS) Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Willingness to buy	(2021AMS) Gifts are Sacred until the Deal Strikes: A Structured Abstract
Wine tourism	(2021AMS) Virtual Reality and Wine Tourism: Structured Abstract
WOM	(2021AMS) Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured Abstract
women empowerment	(2021AMS) Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured Abstract
word of mouth	(2021AMS) The Impact of Purchase Types on Consumer’s Polarized Product Opinions
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YouTube	(2021AMS) How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract