The University of Google? a Panel Discussion About the Disruptive Changes in Digital Marketing Education and What Marketing Programs May Look like in the Not-so-Distant Future
Mindset and Goal Orientation in Sales: Results from a Qualitative Approach
The Role of Consumers’ Consciousness in Building Brand Perceptions: a Cross-Cultural Perspectives
Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory
Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation
Automated Technologies: Do They Co-Create or Co-Destruct Value
Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract
Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage
Virtual Reality and Wine Tourism: Structured Abstract
Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities
Developing Scale to Measure Perceived Brand Literacy of Consumer Products: an Empirical Experiment
Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal
Understanding Customer Spending Behavior During COVID-19 Using Real-Time Anonymized Data from Private Companies
Effects of Temperature and Social Density on Consumer Choices with Multiple Options
“Point-and-Click” – B2B-Customer Loyalty in the Internet: an Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Innovation and Adoption in Emerging Industrial Markets: the Role of Trust and Commitment in Interfirm Relationships
Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers
Abusive Sales Supervision: a Resource Deployment, Depletion and Replenishment Perspective
As If the Product Is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality Versus Website and Real World
Taking the Conversation Offline?: the Impact of Response Strategies on Potential Hotel Guests
A Self-Expansion Theory for Driving Tourist’s Attitudes and Behavioral Intentions
An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature
Customer Experience in Access-Based Services: a Conceptual Framework and Implications for Research
Quality Signals in Cannabis Marketing: an Abstract
Implementing Social Media Marketing in Business-to-Business Organizations: a Dynamic and Adaptive Capability-BasedTheoretical Framework
Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer Toward eSports: Structured Abstract
Leveraging Diversity as a Tacit Resource: an Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing
What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry
When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good
Game and Punishments: Criminal Justice Lens on Commission Structure Ethics
Consumers’ Environmental Sustainability Perceptions on Their Attitude: the Moderating Effect of Price: Structured Abstract
Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory
Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)
Consumer Response to Irresponsible Firm Behavior: a Cross-National Study in the United States, Mexico and Thailand: an Abstract
Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During COVID-19 in the US
Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation Through Multisensory Website Design
What Are You Looking at? Using Gaze Following to Understand Web Browsing on E-Commerce Sites: Insights from Eye-Tracking
Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy
From Sabotage to Buy-in: AI Implementation on the Frontlines
To Protect and Serve? the Impact of Retailers' Customer Policing Policies on Frontline Employees
Cultural Intelligence Matters: Its Effects on Tourist Post-Travel Evaluation and Behavioural Intention
Facebook, Trust & Presidential Candidates
Brand Personality and Presidential Candidates
Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)
Investigating the Variables Affecting Brand Performance in the S-O-R framework
Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: an Abstract
Forgiveness or Revenge? Consumer Response to Promotion Denial
The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios
Rewarding Female Inclusive New Product Development Teams
Alignment Around Customer Ecosystems
The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized
Effective Consumer Journey - Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students
A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering
Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda
Hotel Customer Experience: Mediating the Service Quality (SERVQUAL) - Satisfaction Relationship
Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy
Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive
Do Not Buy Our Product – Consumers’ Responses Towards Green-Demarketing Ad Messages
The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract
Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-Creation for Higher Education
The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages
Is Ethical Consumption Intuitive? a Comparative Study on Food, Cosmetic and Clothes Markets
In a Similar Crowd: the Mediating Role of Perceived Control
Re(de)Fining Dual-Process Models of Information Processing Using Affective-Cognitive and Conscious-Unconscious Dimensions
The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects
Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? a Motivation Perspective: Structured Abstract
RTE Versus RTC Food Products: a Practice Theory Perspective of ‘Meaning’ in Food Consumption
True Lies: a Theory of the Diffusion of (Mis)Information on Social Media
The Dilemma of Current Business Models in the Japanese Film Market :Causes and Solutions
The Effects of Conversational Agents’ Emotion Cues on Their Perceived Responsiveness and Consumers’ Intention to Act
An Affective Route to Product Evaluation Under Ordered Presentation of Product Information
Costly Price Adjustment and Automated Pricing: the Case of Airbnb
The Impact of Marginalization on Online Marketing
Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, an Abstract
The Impact of Purchase Types on Consumer's Polarized Product Opinions
A Framework to Understand Local Food Shopping : Towards a New Definition of the Multichannel Shopper Journey: an Abstract
Marketing Channels Transformation in Italian SMEs
Too Real or Just Real Enough? Service Adaptation and Authencity Perception in Cross-Cultural Service Encouters
How Technology Influences Customer Experience in Complex Service Settings
Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications
Reconstructing Parental Role Identity Through Sensemaking Human-Robot Interaction: Structured Abstract
The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: a Structured Abstract
100 Shades of Sustainability. How Colors Enhance Sustainability Consumers' Perceptions
When Do Calorie Counters Influence Food Choices?
'Pressure Creates Diamonds'/'Fire Refines Gold': Conceptualizing Coping Capital
The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract
The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals
Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract
Do You Trust That Brand Selfie? a New Scale to Measure Brand Selfie Credibility: an Abstract
Let’s Get Social: the Influence of Consumer Factors on Online Consumer Engagement
Tackling Online Gaming Addiction Among Adolescents: the Role of Parental Resilience and Parenting Styles
Examination of Online Bicycle Touring Communities
Understanding Omnichannel Customer Experience Through Brand Trust and Its Impact on Shopping Intention: Structured Abstract
Understanding the Impacts of Taste in Credence Service Environments
COVID-19 and Social Injustice Messages Impact on Stress
Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms
How to Choose the Fitting Partner in Sustainability Sponsorship? a Decision Model
When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: an Abstract
What Causes Users’ Unwillingness to Spend Money for in-App Purchases in Mobile Games? a Structured Abstract
How Fair Rewards Motivate Customers to Engage on-Line
When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures
What You See Is What You Get: the Impact of Blockchain Technology on Retail Consumers’ Perceptions
Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: an Abstract
Experiential Marketing in Traditional Industries: the Case of Kyoto Incense Producer Shoyeido
Effectrive Peer Review: The Importance, The Problems, The Solution
Exploring the Role of Human and Digital Interactions in Online Customer Support
Google, Google, on the Wall - Which One Is the Most Successful New Product Demonstrations of Them All?
Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in
From Print to Protest: Examining How Advertisements May Spur Social Activism
Social Responsibility of Apparel: a Study of Gen Z
Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector
Effects of Government-to-Contractor Revolving Door Appointments on Customer Relationship Performance
Fact or Fiction: Controversy of Data Quality and External Validity in Marketing Journals?
Promoting Brand Involvement Through User Generated Content: an Abstract
If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset
