While many consumer behavior studies have investigated consumer coping, few have considered it as a source of future positive benefits in addition to being a matter of immediate necessity. In this paper, we draw on Bourdieu’s concept of capital to introduce the concept of coping capital. We integrate work on the phenomenon of consumer coping (from marketing and consumer research) with the concept of capital (from sociology) - to conceptualize the experiential legacy gained from consumer coping. Coping capital is defined as the unintentional accumulation of resources, such as emotional and epistemic- competencies and skills resulting from coping with adversity, that may thereafter exist in an embodied state as enduring mental and physical dispositions- that later provide unintended benefits in life. This conceptualization of coping capital helps us understand the acquisition of a reservoir of resources to facilitate facing or avoiding future challenges.