The Current Status of the Marketing Discipline and Future Direction

O.C. Ferrell, Martin Key, Terry Clark, Dave Stewart and Leyland Pitt

Virtual Reality and Wine Tourism: Structured Abstract

Bora Qesja, Susan Bastian and Svetlana De Vos

Analysis of Gen Z Marketing Student Preference for Different Instructional Methods

Michael Garver, Richard Divine and Steven Dahlquist

An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature

Antonio Hyder and Ronjon Nag

Effective Consumer Journey - Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students

Svetlana De Vos and Bora Qesja

The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage

Qijing Li, Ye Zheng and Ge Zhan

Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research Agenda

Siavash Rashidi-Sabet and Sreedhar Madhavaram

Leveraging Diversity as a Tacit Resource: an Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural Marketing

J.P. James

What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry

Shawn Thelen, Boonghee Yoo and Kristina Harrison

Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory

John Hulland

When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good

Kristina Harrison and Lei Huang

Game and Punishments: Criminal Justice Lens on Commission Structure Ethics

Kristina Harrison and Aaron Arndt

Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal

Riley Krotz

Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer Toward eSports: Structured Abstract

Se Jin Kim

Systematic Literature Review of the Female Stereotypes in Advertising Within the Different Periods of Feminism: an Abstract

Claudia Lizzette Gomez Borquez, Anna Török, Edgar Centeno and Erzsébet Malota

Hotel Customer Experience: Mediating the Service Quality (SERVQUAL) - Satisfaction Relationship

Maria Dharmesti

Taking the Conversation Offline?: the Impact of Response Strategies on Potential Hotel Guests

Pia Furchheim, Anja Collenberg and Steffen Müller

Abusive Sales Supervision: a Resource Deployment, Depletion and Replenishment Perspective

Ajay Jain and Harish Sujan

The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract

Gaia Rancati and Isabella Maggioni

Understanding Customer Spending Behavior During COVID-19 Using Real-Time Anonymized Data from Private Companies

Dana Harrison, Haya Ajjan, Lucy Matthews, Astrid Keel and Prachi Gala

Automated Technologies: Do They Co-Create or Co-Destruct Value

Tichakunda Rodney Mwenje, Anne Marie Doherty and Graeme McLean

Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology Realities

Hannah Marriott and Valentina Pitardi

A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering

Ernan Haruvy and Peter Popkowski-Leszczyc

Do Not Buy Our Product – Consumers’ Responses Towards Green-Demarketing Ad Messages

Catalina Wache, Jana Möller, Alexander Mafael, Viktoria Daumke, Brenda Fetahi and Nora Melcher

Is Ethical Consumption Intuitive? a Comparative Study on Food, Cosmetic and Clothes Markets

Stéphanie Montmasson, Sandrine Hollet-Haudebert and Brigitte Muller

Alignment Around Customer Ecosystems

Fares Georges Kahlil and Kristina Heinonen

Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? a Motivation Perspective: Structured Abstract

Chu Heng Lee, Shu-Yi Chen and Ming-Huei Hsieh

True Lies: a Theory of the Diffusion of (Mis)Information on Social Media

Marco Visentin, Annamaria Tuan and Ellis Chefor

Re(de)Fining Dual-Process Models of Information Processing Using Affective-Cognitive and Conscious-Unconscious Dimensions

Priya Narayanan and Arvind Sahay

An Affective Route to Product Evaluation Under Ordered Presentation of Product Information

Priya Narayanan and Arvind Sahay

Costly Price Adjustment and Automated Pricing: the Case of Airbnb

Qi Pan and Wen Wang

The Impact of Marginalization on Online Marketing

Nicole R. Fuller, Mcdowell Porter III and Elyria A. Kemp

Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, an Abstract

Melanie Richards and Dana Harrison

Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory

Maureen Bourassa, Cindy Caldara, Agnès Helme-Guizon and Monica LaBarge

In a Similar Crowd: the Mediating Role of Perceived Control

Ernesto Cardamone, Gaetano Miceli and Maria Antonietta Raimondo

The Impact of Purchase Types on Consumer's Polarized Product Opinions

Meichen Dong, Yunmei Kuang and Wei Chen

The University of Google? a Panel Discussion About the Disruptive Changes in Digital Marketing Education and What Marketing Programs May Look like in the Not-so-Distant Future

Amy Watson and Holly Syrdal

A Framework to Understand Local Food Shopping : Towards a New Definition of the Multichannel Shopper Journey: an Abstract

Patricia Harris, Catherine Hérault-Fournier and Aurélia Michaud-Trevinal

Marketing Channels Transformation in Italian SMEs

Chiara Cantù, Elisa Martina Martinelli and Annalisa Tunisini

Too Real or Just Real Enough? Service Adaptation and Authencity Perception in Cross-Cultural Service Encouters

Ayesha Tariq, Melanie Lorenz and Frank Thompson

Theory Forum: Designing Conceptual Articles

Elina Jaakkola

Consumers’ Environmental Sustainability Perceptions on Their Attitude: the Moderating Effect of Price: Structured Abstract

Gözde Erdogan, Joan Llonch Andreu and Maria del Carmen Alarcon del Amo

How Technology Influences Customer Experience in Complex Service Settings

Maarten Bosma and Laurence Dessart

Reconstructing Parental Role Identity Through Sensemaking Human-Robot Interaction: Structured Abstract

Chu Heng Lee and Ning-Huei Hsieh

Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract

Frauke Kühn, Marcel Lichters and Verena Sablotny-Wackershauser

“Point-and-Click” – B2B-Customer Loyalty in the Internet: an Empirical Study on Potential Antecedents Exemplified at German Company “WERU”

Alina Heinold, Marc Kuhn and Meike Grimme

Mindset and Goal Orientation in Sales: Results from a Qualitative Approach

Romain Farellacci and Sandrine Hollet-Haudebert

The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages

Heini Vanninen and Eveliina Kantamaa

Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-Creation for Higher Education

Varsha Jain, Emmanuel Mogaji, Himani Sharma and Anantha Babbili

Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During COVID-19 in the US

Pei Wang and Sindy Chapa

The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract

Jesús Cambra-Fierro, Yolanda Polo-Redondo and Andreea Trifu

From Sabotage to Buy-in: AI Implementation on the Frontlines

Bryan Hochstein, Lisa Beeler, Nawar Chaker, Vijay Mehotra and Deva Rangarajan

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Lily-Xuehui Gao, Iguácel Melero, Miguel Á. Ruz-Mendoza and Andreea Trifu

The Effects of Conversational Agents’ Emotion Cues on Their Perceived Responsiveness and Consumers’ Intention to Act

Justina Sidlauskiene

What Are You Looking at? Using Gaze Following to Understand Web Browsing on E-Commerce Sites: Insights from Eye-Tracking

Anil Mathur

100 Shades of Sustainability. How Colors Enhance Sustainability Consumers' Perceptions

Laura Grazzini, Diletta Acuti, Valentina Pitardi, Mathieu Kacha, Lauren Labrecque and John Ford

Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy

Sasawan Heingraj, Michael Minor and Mario Gil

Facebook, Trust & Presidential Candidates

Shawn Thelen and Boonghee Yoo

Brand Personality and Presidential Candidates

Shawn Thelen and Boonghee Yoo

As If the Product Is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality Versus Website and Real World

Thomas Alt, Franz-Rudolf Esch and Franziska Krause

Forgiveness or Revenge? Consumer Response to Promotion Denial

Samantha Bittner and Tatiana Fajardo

Effects of Temperature and Social Density on Consumer Choices with Multiple Options

Martina Katharina Schöniger and Susanne Jana Adler

Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology (UTAUT)

Salman Kimiagari, Ensieh Kazemi Balef and Neda Sharifi Asadi Malafe

What You See Is What You Get: the Impact of Blockchain Technology on Retail Consumers’ Perceptions

Gabriele Pizzi, Matilde Rapezzi and Gian Luca Marzocchi

Effectrive Peer Review: The Importance, The Problems, The Solution

Abbie Griffin

The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals

Billur Akdeniz and Berk Talay

Google, Google, on the Wall - Which One Is the Most Successful New Product Demonstrations of Them All?

Amir Javadinia and Melanie Lorenz

To Protect and Serve? the Impact of Retailers' Customer Policing Policies on Frontline Employees

Patrick Fennell, Melanie Lorenz and James Mick Andzulis

Understanding Omnichannel Customer Experience Through Brand Trust and Its Impact on Shopping Intention: Structured Abstract

Francisco Jesús Guzmán Martinez, Ana Valeria Calvo Castro and Lizet Marina González Salgado

Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation

Lisa Beeler, Kevin Chase and Jessica Babin

Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications

Ashley Young and Silke Bambauer-Sachse

Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers

Soyoung Joo

Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in

Lily-Xuehui Gao, Evert De Haan, Iguácel Melero-Polo and Javier F. Sese

When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures

Daniela Castillo, Ana Canhoto and Emanuel Said

Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing Platforms

Sylvia Xiaoyi Gao and Sreya Kolay

The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: a Structured Abstract

Fuat Erol and Fatma Zeynep Özata

From Print to Protest: Examining How Advertisements May Spur Social Activism

Jazmin Henry, Kevin D. Bradford and Tonya Williams Bradford

Consumer Response to Irresponsible Firm Behavior: a Cross-National Study in the United States, Mexico and Thailand: an Abstract

Suwakitti Amornpan and Edith Galy

Do You Trust That Brand Selfie? a New Scale to Measure Brand Selfie Credibility: an Abstract

Thusyanthy Lavan, Udo Gottlieb, Sven Tuzovic and Rory Mulcahy

Tackling Online Gaming Addiction Among Adolescents: the Role of Parental Resilience and Parenting Styles

Sangeeta Trott, Paurav Shukla and Veronica Rosendo-Rios

COVID-19 and Social Injustice Messages Impact on Stress

Kelly O. Cowart and Aberdeen Leila Borders

Customer Experience in Access-Based Services: a Conceptual Framework and Implications for Research

Dhrithi Mahadevan

Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector

Svenja Damberg

Investigating the Variables Affecting Brand Performance in the S-O-R framework

Neda Sharifi Asadi Malafe, Salman Kimiagari and Ensieh Kazemi Balef

Examination of Online Bicycle Touring Communities

Michael Basil

Exploring the Role of Human and Digital Interactions in Online Customer Support

Aleksandra Petelina-Walsh

Let’s Get Social: the Influence of Consumer Factors on Online Consumer Engagement

Brian A. Vander Schee, Jimmy Peltier and Andrew J. Dahl

The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects

Yeon Jae Choi and Sanghak Lee

'Pressure Creates Diamonds'/'Fire Refines Gold': Conceptualizing Coping Capital

Vikram Kapoor and Russell Belk

Effects of Government-to-Contractor Revolving Door Appointments on Customer Relationship Performance

Shuai Yan and Ju-Yeon Lee

The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized

Lam An and Laura Boman

If I Tap It, Will They Come? an Introductory Analysis of Fairness in a Large-Scale Ride Hailing Dataset

Aylin Caliskan and Begum Kaplan