The reputation of companies is an important and well-researched topic in the marketing discipline, as positive reputation is known for having a positive influence on customer satisfaction and loyalty, which can lead to competitive advantage as well as an increase in a firm’s performance. This study looks at the drivers of reputation of the German banking sector as well as its influence on sustainable satisfaction from a customer perspective. For this study, reputation is modeled as a two-dimensional construct consisting of competence and likeability according to Schwaiger (2004). A 71-item survey has been conducted and sent out to a representative sample with n= 3443 respondents of the German population. The study contributes to the ongoing discussion on customer-based reputation and satisfaction by replicating, adapting and further extending a well-established corporate reputation model. The findings show that for the German banking sector, perceived attractiveness is the most important driver of both dimensions of corporate reputation, namely competence and likeability. Quality is the second most important driver of likeability, whereas performance is the second most important driver of competence. Furthermore, the affective dimension, likeability, is more important in explaining the target construct, sustainable satisfaction, than competence.