This page shows all presentations of this author published in EasyChair Smart Slide.
Too Real or Just Real Enough? Service Adaptation and Authencity Perception in Cross-Cultural Service Encouters
Ayesha Tariq, Melanie Lorenz and Frank Thompson
Google, Google, on the Wall - Which One Is the Most Successful New Product Demonstrations of Them All?
Amir Javadinia and Melanie Lorenz
To Protect and Serve? the Impact of Retailers' Customer Policing Policies on Frontline Employees
Patrick Fennell, Melanie Lorenz and James Mick Andzulis