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Author: Rory Mulcahy

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Do You Trust That Brand Selfie? a New Scale to Measure Brand Selfie Credibility: an Abstract

Do You Trust That Brand Selfie? a New Scale to Measure Brand Selfie Credibility: an Abstract

Thusyanthy Lavan, Udo Gottlieb, Sven Tuzovic and Rory Mulcahy

Presentations in this collection: 1
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