An emerging trend among multinational firms is to digitalize global operation and built building digital ecosystem. By investigating digital-platform firms listed in U.S. stock market, we challenge the doctrine thinking in international marketing that firms have a better chance to make good financial performance when expanding to more foreign markets over time. We collected annual report data which were processed with Python to compile a database with approximately 30,000 sentences. The findings indicate that digital-platform firms gain better performance in early stage internationalization.