Tags:Customer Experience, Customer Satisfaction and HRT
Abstract:
The current study positions guest experience as the focal variable in understanding guest satisfaction. The first contribution is to evaluate the differential role of service quality and experience in directly influencing guest satisfaction. Secondly, the study tests whether experience mediates the relationship between service quality and guest satisfaction. It can also provide hotel managers with more understandings about hotel guest’s experience to improve guest’s satisfaction level.
Hotel Customer Experience: Mediating the Service Quality (SERVQUAL) - Satisfaction Relationship