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Title:Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory
Authors:John Hulland
Conference:2021AMS
Tags:AMS Review, Marketing Theory and Theory Forum
Abstract:

This deck describes conceptual review papers in terms of (1) their aims, (2) key elements, and (3) recommended best practices.

 
Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory
 
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