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![]() Title:Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory Authors:John Hulland Conference:2021AMS Tags:AMS Review, Marketing Theory and Theory Forum Abstract: This deck describes conceptual review papers in terms of (1) their aims, (2) key elements, and (3) recommended best practices. Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory ![]() Conceptual Review Papers: Revisiting Existing Research to Develop and Refine Theory | ||||
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