In past years, new technologies gave rise to new forms of commercialization. Retailing habits of acquiring products and services have shifted from single channel to omnichannel environment (Verhoef & Jeffrey, 2015). This phenomenon had reached several businesses, including the cinema industry. The present study aims to extend the model of omnichannel shopping experience; setting the bases to understand its impact on shopping intention through brand trust specifically for service retailers. First, this study tested omnichannel customer experience dimensions: connectivity, consistency, flexibility, personalization and integration (Shi et al.,2020), and develops a research model that posits brand trust as a key linking mechanism between omnichannel experience dimensions and shopping intention. To achieve the research objective, 204 auto-administrated questionnaires were collected assuring that the respondents had prior experiences of omnichannel shopping within the cinema industry. The results revealed that three omnichannel dimensions labeled as connectivity, consistency and flexibility were good predictors associated with brand trust. The managerial implications include insights regarding customer experience in the service industry that build on previous omnichannel experience literature (Grewal, 2009; Shi, 2020); particularly on customer shopping experience and how the different dimensions influence the customer behavior towards brand trust and how they impact customers shopping intention.