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Author: Nora Melcher

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Do Not Buy Our Product – Consumers’ Responses Towards Green-Demarketing Ad Messages

Do Not Buy Our Product – Consumers’ Responses Towards Green-Demarketing Ad Messages

Catalina Wache, Jana Möller, Alexander Mafael, Viktoria Daumke, Brenda Fetahi and Nora Melcher

Presentations in this collection: 1
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