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Author: Iguácel Melero-Polo

This page shows all presentations of this author published in EasyChair Smart Slide.

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Lily-Xuehui Gao, Iguácel Melero, Miguel Á. Ruz-Mendoza and Andreea Trifu

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Lily-Xuehui Gao, Iguácel Melero, Miguel Á. Ruz-Mendoza and Andreea Trifu

Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in

Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in

Lily-Xuehui Gao, Evert De Haan, Iguácel Melero-Polo and Javier F. Sese

Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in

Listening to Your Customer’S Heart or Head? Uncovering the Trade-Offs Between Customer Experience and Lock-in

Lily-Xuehui Gao, Evert De Haan, Iguácel Melero-Polo and Javier F. Sese

Presentations in this collection: 4
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