Technologies powered by Artificial Intelligence (AI) are rapidly changing service interactions. Customers are increasingly being required to interact with AI-powered applications, such as chatbots, to self-serve; representing instances of co-creation. Although the advantages of AI-powered chatbots are clear, their introduction within service production and delivery does not preclude service failure. Rather, services that rely on high levels of customer co-creation are more prone to failure because of the increase in the quantity and complexity of interactions between the customer and service provider (Hedrick, Beverland, & Minahan, 2007). This paper draws on co-creation literature and attribution theory to explore customer responsibility attributions post service failure. Specifically, we investigate responsibility attributions of service failures that are co-created in interactions between customers and AI-chatbots.