This research proposes a model for information processing defined by two dimensions: type of information (affective-cognitive) and level of processing (conscious-unconscious). This model, which we term the ACCU model, differs from extant dual-process models in considering information processing in its manifestation rather than its outcome, and in being derived from the foundations of neural correlates of information processing. The posited model is, thus, able to accommodate a large and diverse range of theories and processes in consumer behavior, including those have spanned the realm of the affective and cognitive. Also, the model clarifies that despite being the most studied process, the conscious-cognitive pathway is only one of four pathways, and that the three other pathways are faster, albeit subject to further research. The model we propose structures and classifies extant theories of information processing and paves the way for future research through a more explicit consideration of the interaction between the affective-cognitive and conscious-unconscious dimensions of information processing.