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Title:The Current Status of the Marketing Discipline and Future Direction
Conference:2021AMS
Tags:7th AMS Doctoral Consortium, AMS Doctoral Consortium and Marketing Discipline
Abstract:
This presentation describes the contributions of marketing to the firm and society and argues that marketing should be more influential in the the strategic decisions of firms and in policy making. It concludes by making the case that marketing should embrace practice as well as theory and research.
The Current Status of the Marketing Discipline and Future Direction
The Current Status of the Marketing Discipline and Future Direction
