The internet has allowed the development on online communities, or “e-tribes” that are dedicated to narrow interest groups. This research used a qualitative netnographic examination of people’s participation in four online Facebook groups dedicated to bicycle touring. These groups appear to be online “leisure communities”. The results demonstrate that these groups provide a considerable amount of information and support to these niche communities. In this case a small but devoted following of bikers made use of these Facebook groups as their online community. Participants requested and shared information and opinions on equipment, planning, routes, and experiences on the road. Posters varied in their use of the online community, from frequently active to one-time users. Almost all requesters seem to benefit from basic information on equipment and routes. The groups are generally supportive where more experienced bikers mentor and encourage potential bikers. We did not investigate how long people remained a member of the groups, or what percentage moved from novices to more experienced riders, or what could lead to a lasting commitment to a group. Finally, although this analysis used several groups, our results may not generalize to other e-tribes or social networks in general.