2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE
Anne-Marie Sassenberg
Affiliation: University of Southern Queensland
Pages in this Program
2021AMS Program
Program
Program for Friday, June 4th
Program for Thursday, June 3rd
Slides
Slides
Bio

Anne-Marie is the Program Director, Doctorate of Business Adminstration at the Univeristy of Southern Queensland, Brisbane, Australia. Her teaching areas are: Marketing Management, Digital Marketing, and Consumer Behaviour. Her research focus is in Sustainability Sponsorhip Partnerships; Digital Marketing, and Consumer Behaviour. She completed two PhD students in 2020 with the following titles: 1) The Effects of the Mobile Website on Customer Intention to Reuse and Recommend, and 2) Investigating website features quality using three online techniques on the lead generation website.