2021AMS: 2021 ACADEMY OF MARKETING SCIENCE VIRTUAL CONFERENCE
SLIDES

The Role of Consumers’ Consciousness in Building Brand Perceptions: a Cross-Cultural Perspectives

Lilly Ye and Mousumi Bose

Developing Scale to Measure Perceived Brand Literacy of Consumer Products: an Empirical Experiment

Ananya Rajagopal

Innovation and Adoption in Emerging Industrial Markets: the Role of Trust and Commitment in Interfirm Relationships

Mayoor Mohan, Munyaradzi Nyadzayo and Riza Casidy

A Self-Expansion Theory for Driving Tourist’s Attitudes and Behavioral Intentions

Lan-Lung Chiang, Chungping Wu, Huang-Chu Chen and Sonic Wu

Quality Signals in Cannabis Marketing: an Abstract

Selena Chavez, Taylan Yalcin and Ekin Pehlivan

Implementing Social Media Marketing in Business-to-Business Organizations: a Dynamic and Adaptive Capability-BasedTheoretical Framework

Severina Cartwright, Iain Davies and Chris Archer-Brown

Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture (CSA)

Chris Moran, Mary McCarthy, Claire O'Neill, Shadi Hashem and Oliver Moore

Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation Through Multisensory Website Design

Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg and Vignesh Yoganathan

Cultural Intelligence Matters: Its Effects on Tourist Post-Travel Evaluation and Behavioural Intention

Yunen Zhang and Wei Shao

The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios

Clark Johnson, Brittney C. Bauer and Mark Arnold

Rewarding Female Inclusive New Product Development Teams

Jessica Felix, Felix Flores and Gary Frankwick

Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy

Saheli Goswami and Gargi Bhaduri

Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive

Preetha Menon

RTE Versus RTC Food Products: a Practice Theory Perspective of ‘Meaning’ in Food Consumption

Meenal Rai

The Dilemma of Current Business Models in the Japanese Film Market :Causes and Solutions

Dongju Kim and Takako Yamashita

When Do Calorie Counters Influence Food Choices?

Ben Lowe, Diogo Souza Monteiro and Iain Fraser

Understanding the Impacts of Taste in Credence Service Environments

Sabrina Wong, Nicole Hartley and Ann Wallin

How to Choose the Fitting Partner in Sustainability Sponsorship? a Decision Model

Guido Grunwald, Jürgen Schwill and Anne-Marie Sassenberg

When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: an Abstract

Vita E. M. Zimmermann-Janssen

What Causes Users’ Unwillingness to Spend Money for in-App Purchases in Mobile Games? a Structured Abstract

Imam Salehudin and Frank Alpert

How Fair Rewards Motivate Customers to Engage on-Line

Tetsuya Aoki

Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: an Abstract

Yi Bu, Park Thaichon and Joy Parkinson

Experiential Marketing in Traditional Industries: the Case of Kyoto Incense Producer Shoyeido

Tadashi Matsuoka, Yoko Aoyama and Takako Yamashita

Social Responsibility of Apparel: a Study of Gen Z

Lauren Copeland and Sphoorthy Masa

Fact or Fiction: Controversy of Data Quality and External Validity in Marketing Journals?

Barry Babin, John Ford and David Ortinau

Promoting Brand Involvement Through User Generated Content: an Abstract

Nomita Gupta and Hemendra Gupta
Total: 26 presentations.