The changing economic and social environment in India has greatly altered food consumption. Despite a promising market for processed and packaged foods, consumer research for acceptance of innovative ready-to-eat (RTE) and ready-to-cook (RTC) food product varieties is limited. The study is a novel attempt at adopting a Practice theory lens to empirically explore changes in routine food consumption patterns in a select group of Indian middle class households. Findings show that 'meanings' adopted for the performance of specified food provisioning practices are aligned with the provisioner's acceptance of RTE/RTC food products. The study also enables an explanation of how food provisioning as a dispositional practice governs the acceptance or not of packaged food products. Exploring food consumption through such a practice-centric focus has allowed an understanding of how food markets in different geographies may be shaped in response to how food consumption is socially performed and practised.