I am an Assistant Professor at the Department of Management Faculty of Economics and Business, University of Indonesia. Currently, I am also the editor in chief of Jurnal Manajemen dan Usahawan Indonesia (The Indonesian Journal of Management and Entrepreneurs). Previously, I served as the managing editor of the South East Asian Journal of Management from 2011 to 2014. I finished my PhD at the School of Business, the University of Queensland in Feb 2021. My primary research interest lies in the field of "Digital Marketing in the Mobile Game Market".