This paper describes the merits and demerits of the production committee system widely used in the Japanese film industry, examines various financing alternatives, and considers content development challenges. Semi-structured interviews were conducted with producers, distributors, and experts on fund-raising methods in order to conceptualize these structural problems. The data collected were analyzed using the modified grounded theory approach. The film "Kasagi Rock!", which used product placement and crowdfunding rather than the more common production committee system, is presented as an example, along with analysis from the producer's point of view.

The production committee system has a number of limitations, including barriers to utilize intellectual property and difficulties fostering a business mindset in producers. In Japan, where production committees are organized, domestic producers only concentrate on creative work rather than fundraising. The alternative model shown in "Kasagi Rock!" also has its own limitations, including a "lack of motivation" and "burned out" staff stemming from a lack of human resources and insufficient funding. This experience, however, expanded the producer's awareness of the fundraising and promotion aspects of filmmaking, leading to a greater sense of responsibility to see the project through to its completion. By thinking about various ways to raise funds, producers were able to nurture human resources and develop business acumen. 

Our findings indicate the importance of changes to the existing business model to meet the challenges of globalization. While publicity is effective, putting too much emphasis on marketing can limit a story and eliminate opportunities for natural growth. In order to revitalize the Japanese film industry, it is imperative to adopt new strategies for financing, staffing, and casting.