This paper examines how basic human values such as self-enhancement and self-transcendence and social mindfulness predict the choice of exchange offer. An exchange offers is a solution to collaborative consumption, moving products from the haves to the have-nots through a mediator/firm in a sustainable manner. An exchange offer is a consumer sales promotion program in which the seller offers to a prospective buyer an incentive in exchange of an old, used product while purchasing a new one. Two studies were conducted to test the basic premise of the current research. Results reveal that values of self-enhancement and self-transcendence are related to the choice of economic or social exchange offers. Further, the presence of social mindfulness enhanced the relationship between values and offer frames on choice of exchange offer. This study has implications for marketers, policy makers and scholars in the area of collaborative consumption. Future research may validate and extend the findings of this research using different samples to improve external validity.