Aurélia MICHAUD-TREVINAL (28/09/1973), graduate in Master in Management (ESCEM, School of Business and Management, FBS- France Business School), holder of the Agrégation of Economics and Management, DEA and PhD in Management Sciences (Honours) (Rennes 1 University, France) in 2004. Since 2005 she has been Associate Professor in Marketing at the University Institute of Technology of La Rochelle University. Her research work is focused on consumption practices and shopping, especially online shopping experience.