Fares Georges Kahlil is a doctoral student in Marketing at Hanken School of Economics, Helsinki, Finland. His research fits within Service Research, particularly in relation to ecosystems and a human-centered approach to tech-driven services like consumer wearables and AI in healthcare. He has completed a BSc in Psychology and an MSc in Management in Montreal, Canada, and has worked as a research executive at Nielsen, a service designer at Brandcell, and as an entrepreneur starting his own health food business.