Andreea Trifu is a PhD candidate at the University of Zaragoza (Spain) and a member of the research group Generés. Her research interests focus on industrial buying behavior, customer-firm interactions and service marketing. Her work has been published in journals such as Journal of Business Research and Journal of Retailing and Consumer Services. She has attended and presented results of her research to international conferences, such as the European Marketing Academy Conference or the AEMARK Marketing Conference.