Markus Wohlfeil is a Lecturer in Marketing at De Montfort University’s Leicester Castle BusinessSchool. His research interests include celebrity fandom, film tourism, film consumption, filmmarketing and the cultural industries in general. His PhD explored how consumers’ everyday livedfan relationships with their admired film stars express themselves in consumer behaviour. He haspublished in the Journal of Business Research, Journal of Marketing Management, (European)Advances in Consumer Research, Journal of Brand Management, Arts and the Market and Journal ofCustomer Behaviour. Markus Wohlfeil is the corresponding author and can be contacted at: markus.wohlfeil@dmu.ac.uk