Program for Thursday, June 3rd: Talk View

PROGRAM FOR THURSDAY, JUNE 3RD: TALK VIEW

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2021AMS

2:00

2:30

3:00

3:30

4:00

4:30

5:00

5:30

6:00

6:30

7:00

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

02:00-03:00

What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured

Imam Salehudin, Frank Alpert

02:00-03:00

Promoting Brand Involvement through User Generated Content: Structured Abstract

Nomita Gupta

02:00-03:00

How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract

Tetsuya Aoki

02:00-03:00

Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive

Preetha Menon

02:00-03:00

How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit

Guido Grunwald, Jürgen Schwill, Anne-Marie Sassenberg

02:00-03:00

Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract

C. Gonzalez-Arcos, C. Meath, P. Popkowski Leszczyc, E. Haruvy, J. Ann, A. Gain

03:00-04:00

Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews

Suzan Burton, Debra Basil, Paul Nesbit, Alena Soboleva

03:00-04:00

Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing

Sylvia Xiaoyi Gao, Sreya Kolay

03:00-04:00

Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers

Tai Anh Kieu

03:00-04:00

Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured

Svetlana De Vos, Bora Qesja

03:00-04:00

Virtual Reality and Wine Tourism: Structured Abstract

Bora Qesja, Susan Bastian, Svetlana De Vos

03:00-04:00

The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects

Yeon Jae Choi, Sanghak Lee

05:00-06:00

The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An

Fuat Erol, Fatma Zeynep Özata

05:00-06:00

Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured

Nele Oldenburg, Nicolas Zacharias

05:00-06:00

Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured

Svenja Damberg

05:00-06:00

Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract

Mustafeed Zaman, Nebojsa Davcik, Piyush Sharma

05:00-06:00

Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and

Lily-Xuehui Gao, Evert De Haan, Iguácel Melero-Polo, Javier F. Sese

05:00-06:00

The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract

Jesús Cambra-Fierro, Yolanda Polo-Redondo, Andreea Trifu

06:00-07:00

From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research

Nada Maaninou, Fabien Pecot

06:00-07:00

Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company

Silke Bambauer-Sachse, Ashley Young

06:00-07:00

The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and

Emna Cherif, Manel Mzoughi

06:00-07:00

Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets

Stéphanie Montmasson, Sandrine Hollet-Haudebert, Brigitte Muller

06:00-07:00

Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured

Gözde Erdogan, Joan Llonch Andreu, Maria del Carmen Alarcon del Amo

06:00-07:00

A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become

Christopher Schumaker

07:00-08:00

Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology

Hannah Marriott, Valentina Pitardi

07:00-08:00

Challenging Vulnerability Perceptions towards Voice Activated Assistants

Valentina Pitardi, Hannah Marriott

07:00-08:00

Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured

Melisa Mete, Gozde Erdogan, Ruya Yuksel

07:00-08:00

Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure

Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande

07:00-08:00

Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract

Frauke Kühn, Marcel Lichters, Verena Sablotny-Wackershauser

08:00-09:00

An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature

Antonio Hyder, Ronjon Nag

08:00-09:00

Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?

Tichakunda Rodney Mwenje, Anne Marie Doherty, Graeme McLean

08:00-09:00

When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured

Daniela Castillo, Ana Canhoto, Emanuel Said

08:00-09:00

Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study

Anupama Ambika, Varsha Jain, Russ Belk

08:00-09:00

As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real

Thomas Alt, Franz-Rudolf Esch, Franziska Krause

08:00-09:00

Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist

Graeme McLean, Mansour Al-Yahya

09:00-10:00 Coffee Break - Thursday

10:00-10:30

To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees

Patrick Fennell, Melanie Lorenz, James Mick Andzulis

10:00-10:30

Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice

Oswald Mascarenhas, Anup Krishnamurthy, Caren Rodrigues

10:30-11:00

Data Analytics Methods for Marketing Strategy Researchers: Special Session

Stephen France, Daniel Ringel, Wenjun Zhou

11:00-12:00

Meet the Editors II

Anne Roggeveen, Naveen Donthu, Mike Brady, Ming-Hui Huang, Adam Rapp, Jisu Huh

12:00-12:30

Super Sonic Logos: The Power of Audio Branding

David Allan, Walter Werzowa

12:30-13:00

The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant

Watson, Syrdal, Osborn, McGrath, Leoni, Botten, Ringleb, Waller

13:00-14:00

Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured

Ayesha Tariq, Melanie Lorenz, Frank Thompson

13:00-14:00

The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured

Billur Akdeniz, Berk Talay

13:00-14:00

Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions

Gregory Kivenzor

13:00-14:00

Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review

Serwaa Karikari, Omar Khan

13:00-14:00

Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South

Ying Wang, Ebru Genc

13:00-14:00

The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives

Lilly Ye, Mousumi Bose

13:15-13:30

Welcome & Explaining the Road

O.C. Ferrell, John Ford, Terri Kirchner

13:35-14:35

Marketing and its Present and Future

Jag Sheth

14:00-15:00

The Impact of Purchase Types on Consumer’s Polarized Product Opinions

Meichen Dong, Yunmei Kuang, Wei Chen

14:00-15:00

Psychosocial Elements that Connect the Digital Influencers to their Followers

Igor Gammarano, Emilio Arruda Filho

14:00-15:00

How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction

Raika Sadeghein, Paula Fitzgerald, Stephen He

14:00-15:00

Should a Luxury Brand’s Chatbot Use Emoticons?

Yuan Li, Hyunju Shin

14:00-15:00

What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured

Sphurti Sewak, Dr. Kimberly Taylor

14:00-15:00

Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from

Anil Mathur

14:00-15:00

Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract

Vitor Lima, Russ Belk

14:45-15:45

Re-Institutionalization of Marketing

Shelby Hunt

15:00-16:00

Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products

Mehrnoosh Reshadi, Mayukh Dass

15:00-16:00

Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them

Amir Javadinia, Melanie Lorenz

15:00-16:00

Secondary Market and New Release

Yeon Ju Baik

15:00-16:00

To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured

Daniela De Luca, Kathrynn Pounders

15:00-16:00

Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured

Se Jin Kim

15:00-16:00

Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports

Justin Nguyen, Ranjini Mahalanobish, Mirela Hima, Hongjun Ye, Rajneesh Suri

16:00-17:00 Thursday Reception

16:00-17:00

Dependent Variable as Behavioral

John Hulland, Mark Houston

AMS Academy Awards Presentation

Barry Babin

AMS Review Awards

Barry Babin

AMS Program Awards

Nina Krey

Welcome Video by Lauren Beitelspacher and Marko Sarstedt

Nina Krey