Program for Wednesday, June 2nd: Talk View

PROGRAM FOR WEDNESDAY, JUNE 2ND: TALK VIEW

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2021AMS

2:00

2:30

3:00

3:30

4:00

4:30

5:00

5:30

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6:30

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7:30

8:00

8:30

9:00

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10:30

11:00

11:30

12:00

12:30

13:00

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14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

02:00-03:00

Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social

Shuyu Liang, Tingting Wang

02:00-03:00

The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions

Dongju Kim, Takako Yamashita

02:00-03:00

Do Scents Evoke Emotions?

Usha Pappu

02:00-03:00

Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured

Neeru Kapoor, Chandan Kumar Singh

02:00-03:00

Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido

Tadashi Matsuoka, Yoko Aoyama, Takako Yamashita

03:00-04:00

Costly Price Adjustment and Automated Pricing: The Case of Airbnb

Qi Pan, Wen Wang

03:00-04:00

Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment

Anh Thi Van Nguyen, Robert McClelland, Hoang Thuan Nguyen

03:00-04:00

The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage

Qijing Li, Ye Zheng, Ge Zhan

03:00-04:00

Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured

Chu Heng Lee, Shu-Yi Chen, Ming-Huei Hsieh

03:00-04:00

How CEOs Twitter with Customers: Key Insights and Future Research Directions

Tong Wu, Jonathan Reynolds, Jintao Wu, Bodo Schlegelmilch

03:00-04:00

Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured

Chu Heng Lee, Ming-Huei Hsieh

07:00-08:00

An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured

Wolfgang Weitzl, Robert Zniva, Gerald Petz, Charlotte Pichler

07:00-08:00

Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under

Siyuan Yu, Virginie De Barnier

07:00-08:00

The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages

Heini Vanninen, Eveliina Kantamaa

07:00-08:00

Why Brands Should Use Female Influencers to Endorse Male Fashion

Klaus-Peter Wiedmann, Walter von Mettenheim

07:00-08:00

Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms

Björn Kruse, Carsten Schultz

08:00-09:00

Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research

Siavash Rashidi-Sabet, Sreedhar Madhavaram

08:00-09:00

Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious

Priya Narayanan, Arvind Sahay

08:00-09:00

Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research

Dhrithi Mahadevan

08:00-09:00

Ecosystem Alignment around Customers

Fares Georges Kahlil, Kristina Heinonen

08:00-09:00

Conceptualizing Coping Capital

Vikram Kapoor, Russell Belk

08:00-09:00

Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New

Shawn Enriques

09:00-10:00 Coffee Break - Wednesday

10:00-11:00

A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured

Aurélia Michaud-Trevinal, Patricia Harris, Catherine Hérault-Fournier

10:00-11:00

Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice

Aidin Namin, Maria Petrescu, Marie-Odile Richard

10:00-11:00

Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract

Myriam Ertz, Imen Latrous

10:00-11:00

Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract

Andria Andriuzzi, Géraldine Michel, Claudiu Dimofte

10:00-11:00

Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting

Sangeeta Trott, Paurav Shukla, Veronica Rosendo

10:00-11:00

Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances

Maureen Bourassa, Cindy Caldara, Agnès Helme-Guizon, Monica LaBarge

11:00-12:00

Gifts are Sacred until the Deal Strikes: A Structured Abstract

Bidisha Burman, Pia A. Albinsson, Robert Schindler

11:00-12:00

The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract

Gaia Rancati, Isabella Maggioni

11:00-12:00

Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured

F.J. Guzmán Martinez, A.V. Calvo Castro, L.M. González Salgado

11:00-12:00

Deserving Pleasure through Pain

Haley Hardman, Christian Barney, Myles Landers

11:00-12:00

Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured

Heejung Park, Matthew Lunde

11:00-12:00

A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption

Nina Krey, Karine Picot-Coupey, Shuang Wu

12:00-13:00

Investigating the Variables Affecting Brand Performance in the S-O-R framework

Neda Sharifi Asadi Malafe, Salman Kimiagari, Ensieh Kazemi Balef

12:00-13:00

An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract

Pam Richardson-Greenfield, Seth Ketron, Ryan Cruz

12:00-13:00

Brand Personality and Presidential Candidates

Shawn Thelen, Boonghee Yoo

12:00-13:00

Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres

Shuang Wu, Nina Krey, Ryan Cruz

12:00-13:00

Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract

Bidisha Burman, Sacha Joseph-Matthews

12:00-13:00

Consumers versus Brand Community Members: Does Advertising Appeal Matter?

Brittney C. Bauer

13:00-14:00

Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects

Jennifer Barhorst, Graeme McLean, Nina Krey, Heiner Evanschitzky, Ana Javornik

13:00-14:00

Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract

Melanie Richards, Dana Harrison

13:00-14:00

Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across

Christine Eunyoung Sung

13:00-14:00

AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An

Kerry Manis, John Matis

13:00-14:00

How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among

Devdeep Maity, Juha Munnukka, Ashwini Gangadharan, Daeryong Kim

13:00-14:00

Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured

Gwia Kim, Byoungho Ellie Jin, Da Eun Shin

14:00-15:00

Meet the Editors I

J. Hulland, M. Houston, S. Vargo, J. Ford, R. Palmatier, G. Marshall, A. Sorescu

15:00-16:00

The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized

Lam An, Laura Boman

15:00-16:00

Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation

Lisa Beeler, Kevin Chase, Jessica Babin

15:00-16:00

Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private

Dana Harrison, Haya Ajjan, Lucy Matthews, Astrid Keel, Prachi Gala

15:00-16:00

If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing

Aylin Caliskan, Begum Kaplan

15:00-16:00

Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page

Pallavi Pal

15:00-16:00

A Macro Perspective on Frontline Artificial Intelligence

Bryan Hochstein, Lisa Beeler, Nawar Chaker, Deva Rangarajan, Vijay Mehotra

16:00-17:00

Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted

Nina Krey, Shuang Wu, M. Claudia Tom Dieck, Paraskevi Fountoulaki

16:00-17:00

Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic

Sindy Chapa, Talalah Khan

16:00-17:00

Examination of Online Bicycle Touring Communities

Michael Basil

16:00-17:00

Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement

Brian A. Vander Schee, Jimmy Peltier, Andrew J. Dahl

16:00-17:00

Facebook as a Source of Information about Presidential Candidates

Shawn Thelen, Boonghee Yoo

16:00-17:00

Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured

Flávio Brambilla, Ana Flávia Hantt, Bruno Ferreira

17:00-18:00 Wednesday Reception

AMS Academy Awards Presentation

Barry Babin

AMS Review Awards

Barry Babin

AMS Program Awards

Nina Krey

Welcome Video by Lauren Beitelspacher and Marko Sarstedt

Nina Krey