Program for Friday, June 4th: Talk View

PROGRAM FOR FRIDAY, JUNE 4TH: TALK VIEW

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2021AMS

3:00

3:30

4:00

4:30

5:00

5:30

6:00

6:30

7:00

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

03:00-04:00

Deconstructing Self Goal-Related Antecedents of Brand Love

Tai Anh Kieu

03:00-04:00

Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective

Tanvir Ahmed, Gillian Sullivan Mort, Clare D'Souza

03:00-04:00

New Product Preannouncement and Brand Innovativeness: Structured Abstract

Mahmud Hassan, Ravi Pappu, Sarah Kelly

03:00-04:00

Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship

Maria Dharmesti

03:00-04:00

The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured

Stuart Caulton, Ravi Pappu, Cassandra France

06:00-07:00

Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured

C. Wache, J. Möller, A. Mafael, V. Daumke, B. Fetahi, N. Melcher

06:00-07:00

Mindset and Goal Orientation in Sales: Results from a Qualitative Approach

Romain Farellacci, Sandrine Hollet-Haudebert

06:00-07:00

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Lily-Xuehui Gao, Iguácel Melero, Miguel Á. Ruz-Mendoza, Andreea Trifu

06:00-07:00

The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing

Christian Winter, Nicolas Zacharias, Ad de Jong, Johannes Habel

06:00-07:00

Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal

Achim Kiessig, Cornelia Zanger

06:00-07:00

Marketing-Sales Alignment and Business Practices

Nora Bezaz, Thierry Himber, Sébastien Soulez

07:00-08:00

When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured

Emna Bouladi

07:00-08:00

Internal Brand Management and the Effects on International Firm Performance

Katharina Maria Hofer

07:00-08:00

The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction

Yoel Asseraf, Kalanit Efrat

07:00-08:00

International Expansion Alternatives: A Modeling Approach

Marina Kyriakou, Markos Tsogas

07:00-08:00

An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs

Christina Papadopoulou, Esra Asif

08:00-09:00

Undesired Impulse e-Buying Behavior: An Exploratory Study

Carmen Abril, Sandra Tobon

08:00-09:00

An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured

Priya Narayanan, Arvind Sahay

08:00-09:00

Effects of Temperature and Social Density on Consumer Choices with Multiple Options

Martina Katharina Schöniger, Susanne Jana Adler

08:00-09:00

Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social

Reynald Brion, Renaud Lunardo, Jean-François Trinquecoste

08:00-09:00

Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract

Aslı Elif Aydın

08:00-09:00

Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract

Thusyanthy Lavan, Udo Gottlieb, Sven Tuzovic, Rory Mulcahy

08:30-09:30

Getting Ready for Your New Career and Balancing the Research, Teaching and Service Requirements

Kirk Plangger, Adam Mills

09:00-10:00 Coffee Break - Friday

10:00-11:00

How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’

Zixuan Cheng, Anouk de Regt, Rayan Fawaz

10:00-11:00

“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company

Alina Heinold, Marc Kuhn, Meike Grimme

10:00-11:00

The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to

Justina Sidlauskiene

10:00-11:00

Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured

Hoang Linh Nguyen, Marie-Helene Fosse-Gomez

10:00-11:00

How Technology Influences Customer Experience in Complex Service Settings

Maarten Bosma, Laurence Dessart

10:00-11:00

Digital Voice Assistants in Service Encounters

Carsten D. Schultz

10:00-11:00

Crafting Your Manuscript for Journal Publication

Barry Babin, Jean-Luc Herrmann, Nina Krey, Dave Ortinau, Leyland Pitt

11:00-12:00

Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private

Philipp Brüggemann, Rainer Olbrich, Carsten D. Schultz

11:00-12:00

Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service

Valentina Pitardi, Jochen Wirtz, Stefanie Paluch, Werner Kunz

11:00-12:00

Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior

Ilias Danatzis, Jana Möller

11:00-12:00

Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests

Pia Furchheim, Anja Collenberg, Steffen Müller

11:00-12:00

Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds

Annelie Wustlich, Jana Möller, Ilias Danatzis

11:00-12:00

Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants

Mona Hagebölling, Barbara Seegebarth, David Woisetschläger

11:10-12:10

The Current Status of the Marketing Discipline and Future Direction

O.C. Ferrell, Martin Key, Terry Clark, Dave Stewart, Leyland Pitt

12:00-13:00

Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4

Sasawan Heingraj, Michael Minor, Mario Gil

12:00-13:00

Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured

Gagandeep Choongh, Erika Hernandez-Gonzalez, Karla Corres, Jenny Lin

12:00-13:00

Consumer Support for Small Business during COVID-19

Michelle Childs, Sejin Ha, Chris Sneed, Ann Berry, Ann Fairhurst

12:00-13:00

Forgiveness or Revenge? Consumer Response to Promotion Denial

Samantha Bittner, Tatiana Fajardo

12:00-13:00

What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract

Maria Lucila Osorio, Edgar Centeno, Jesús Cambra-Fierro

12:00-13:00

Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social

Gina Tran, Taehoon Park

12:50-13:50

Data Collection Trips and Tips

Joseph F. Hair, Marko Sarstedt

13:00-14:00

Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology

Salman Kimiagari, Ensieh Kazemi Balef, Neda Sharifi Asadi Malafe

13:00-14:00

The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy

Lexi Moore, Shuqin Wei

13:00-14:00

Enabling Creative Small Business Innovation in a Crisis: Structured Abstract

Ashley Hass, Kelley Cours Anderson, Corky Mitchell

13:00-14:00

The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic

Yu-Shan Sandy Huang, Wei-Kang Kao

13:00-14:00

Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective

Harish Sujan, Ajay Jain

13:00-14:00

Game and Punishments: Criminal Justice Lens on Commission Structure Ethics

Kristina Harrison, Aaron Arndt

13:00-14:00

Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract

Claire Whang, Chitra Dabas

14:00-15:00

Theory Forum

John Hulland

14:00-15:00

Theory Forum

Elina Jaakkola

14:00-15:00

Theory Forum

Abbie Griffin

15:00-16:00

Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review

Charlene A. Dadzie, Marcia Kwaramba, Esi Elliot

15:00-16:00

Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural

J.P. James

15:00-16:00

From Print to Protest: Examining how Advertisements May Spur Social Activism

Jazmin Henry, Kevin D. Bradford, Tonya Williams Bradford

15:00-16:00

COVID-19, Social Injustice and Message Framing

Kelly O. Cowart, Aberdeen Leila Borders

15:00-16:00

The Impact of Marginalization on Online Marketing

Nicole R. Fuller, Mcdowell Porter III, Elyria A. Kemp

15:00-16:00

Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured

Pam Richardson-Greenfiedl, Monique Bell, Alyssa Reynolds, Ryan Cruz

15:00-16:00

Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured

Claudia Lizzette Gomez Borquez, Anna Török, Edgar Centeno, Erzsébet Malota

15:05-16:05

How to Get the Most Out of Your PhD Program-An Interactive Session with Some Top Faculty

Sharon Beatty, Linda Price, Maura Scott, Martin Mende, Gianfranco Walsh

16:10-17:10

Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional

Janna Parker, Vicky Crittenden, Brian Vander Schee

17:15-18:15

Cutting-Edge Text Analysis Techniques

Leyland Pitt, Christine Pitt

18:15-18:30

Concluding Remarks

O.C. Ferrell, John Ford, Terri Kirchner

19:00

Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm

Mayoor Mohan, Munyaradzi Nyadzayo, Riza Casidy

Customer Engagement in Online Brand Communities, Value Co-creation and Co-destruction: Directly and Indirectly Effects: An

Yi Bu, Park Thaichon, Joy Parkinson

The Relative Effectiveness of Response Strategies During a Values-Based Brand Crisis: Structured

Stuart Caulton, Ravi Pappu, Cassandra France

Deconstructing Self Goal-Related Antecedents of Brand Love

Tai Anh Kieu

New Product Preannouncement and Brand Innovativeness: Structured Abstract

Mahmud Hassan, Ravi Pappu, Sarah Kelly

Do You Trust that Brand Selfie? A New Scale to Measure Brand Selfie Credibility: An Abstract

Thusyanthy Lavan, Udo Gottlieb, Sven Tuzovic, Rory Mulcahy

The Impact of Role Conflict on Frontline Employees’ Adaptive Service Behavior: The Moderation Effect of Role

Yi-chun Liao, Huiping Helena Liao, Hsiuju Rebecca Yen

Cultural Intelligence Matters: Its Effects on Tourist Post-travel Evaluation and Behavioural Intention: Structured

Yunen Zhang, Wei Shao

Hotel Customer Experience: Mediating the Service Quality-Satisfaction Relationship

Maria Dharmesti

Inclusive Integrated Marketing Framework for Relationship Quality and Value Co-creation for Higher

Varsha Jain, Emmanuel Mogaji, Himani Sharma, Anantha Babbili

The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy

A. Wallin, C. Gonzalez-Arcos, W. Mao, R. Pappu, P. Popkowski-Leszczyc, L. Wong

A Study of Incentives in Charitable Fundraising: Monetary Incentives Crowd Out Future Volunteering

Ernan Haruvy, Peter Popkowski-Leszczyc

The Impact of Tourist Misbehaviour on Ingroup Tourist Responses: An Abstract

Wanting Sun, P. Monica Chien, Brent W. Ritchie, Ravi Pappu

A Self-Expansion Theory for Driving Tourist's Attitudes and Behavioral Intentions

Lanlung Chiang, Chungping Wu, Huangchu Chen, Sonic Wu

The Impact of Taste on Credence Services

Sabrina Wong, Nicole Hartley, Ann Wallin

Combining the VBN Model and the TPB Model to Explore Consumer's Consumption Intention of Local Organic

Mei-Fang Chen

Structured Abstract: RTE versus RTC Food Products: A Practice Theory Perspective of ‘Meaning’ in Food

Meenal Rai

From Hybridization to Modularity: The Affordance of Variable-geometry Innovations Design

Dhouha El Amri

An Exploration of Effects of Launching Empowerment Strategies by Brands for Participating Customers: Structured

Hajer Bachouche, Ouidade Sabri

Social Media Marketing within Business-to-Business Domain: Implementation of Dynamic and Adaptive Capabilities as a Strategic

Severina Cartwright, Iain Davies, Chris Archer-Brown

Investigating Brandscapes, Retail Ideology and Experiential Marketing: An Organisational Perspective: An

Maedbh Donaldson, Aileen Kennedy

How Does a Business of One Create a Brand: The Case of Independent Professionals in Australia

Tessa Williams, Sabrina Thornton

Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website

Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg, Vignesh Yoganathan

When Descriptive Social Norm Interventions Malfunction – First Evidence on Reversed Effects in Anonymous Donation Calls: An

Vita E. M. Zimmermann-Janssen

Attributing Blame in Customer-to-Customer Interactions in Online and Face-to-Face Environments: Structured

Linda W. Lee, Ian P. McCarthy, Yunzhijun Yu

Traditional Celebrity or Instafamous Starlet? The Role of Origin of Fame in Social Media Influencer

Rico Piehler, Michael Schade, Julia Sinnig, Christoph Burmann

You Cannot Make an Omelet Without Breaking Some Eggs: How Cultural Differences and Consumers’ Privacy Calculus Shape Consumers Willingness to Share Personal

Christopher Schumacher

Perceived Risk and Private Label Purchasing Behaviour

Dan Petrovici, Andrew Fearne

Necessity Breeds Ingenuity: Exploring the Sustainable Food Practices of Members of a Community Supported Agriculture

Chris Moran, Mary McCarthy, Claire O'Neill, Shadi Hashem

When Do Calorie Counters Influence Food Choices?

Ben Lowe, Diogo Souza Monteiro, Iain Fraser

Vinyl Strikes (Not Once but Twice): The Non-Digital Future of Listening to Music?

Markus Wohlfeil

The Effect of Time Pressure on Shoppers’ Behavior: An Abstract

Ana Maria Soares, Maher Georges Elmashhara

Disclosure of Brand-related Information and Firm Value

Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande

Exploring the Role of Human and Digital Interactions in Online Customer Support

Aleksandra Petelina-Walsh

Analyzing the Downstream Consequences of a Politician’s Snarky Attack on Opponents: Structured

Sphurti Sewak

What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers’ Perceptions

Gabriele Pizzi, Matilde Rapezzi, Gian Luca Marzocchi

Marketing Channels Transformation in Italian SMEs

Chiara Cantù, Elisa Martina Martinelli, Annalisa Tunisini

100 Shades of Sustainability: How Colors Enhance Sustainability Consumers' Perceptions

L. Grazzini, D. Acuti, V. Pitardi, M. Kacha, L. Labrecque, J. Ford

Ernesto Cardamone, Gaetano Miceli, Maria Antonietta Raimondo

True Lies: A Theory of the Diffusion of (Mis)Information on Social Media

Marco Visentin, Annamaria Tuan, Ellis Chefor

Digital Nomadism as a Critique of Modern Life: The Role of Consumption – Dissertation Proposal Award

Aleksandrina Atanasova

Manufacturer-Retailer Relationships and the Distribution of New Products

Bowen Luo

Organizational Frontline Marketing and a High-Tech World – Dissertation Proposal

Riley Krotz

Cyborgs and the Interactive Self - Dissertation Award Submission

Vitor Lima

Process Analysis for Marketing Research - 2021 AMS Mary Kay Dissertation Award Submission

Constant Pieters

New Frontiers in Selling: Essays Examining Sales Force Effectiveness in a Changing Environment

Irene Nahm

Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment

Ananya Rajagopal

The Effect of Brand Crises on Endorser Reputation and Endorsement Portfolios

Clark Johnson, Brittney C. Bauer, Mark Arnold

Location-Based Advertising: The Role of App Design (Structured Abstract)

Hamid Shirdastian, Boris Bartikowski, Michel Laroche, Marie-Odile Richard

Customer Co-Created Quality Signals in Cannabis Marketing: A Structured Abstract

Selena Chavez, Daniel Castellanos, Taylan Yalcin, Ekin Pehlivan

Relationship Impact of Pressure on Suppliers to Improve Quality

R. Mohan Pisharodi, Ravi Parameswaran

On the Legal Liabilities of Food Tampering in the U. S.: A Review & Marketing Implications

Paul Sergius Koku

Issues and Answers: Panel Discussion on Data Quality in Present-Day Marketing Research, Special

David Ortinau, John Ford, Barry Babin

Effects of Government-to-Contractor Revolving Door Appointments on Customer-based Performance

Shuai Yan, Ju-Yeon Lee

The Effectiveness of Corporate Remedy Strategies to Product versus Ethics Misdeeds between Current and Potential

Lei Huang

Direction-Setting in Stakeholder Management: A Marketing Strategy Approach

David Duncombe

Consumer Response to Irresponsible Firm Behavior: A Cross-national Study in the United States, Mexico and Thailand: An

Suwakitti Amornpan, Edith Galy

Mexican Idiosyncrasy and Efforts to Reduce Obesity Rates: A Proposed Research Agenda

Monica Hernandez

Pretension of Morality: Stakeholders, Shared Values, and Perceived Corporate Hypocrisy

Saheli Goswami, Gargi Bhaduri

A Thematic Exploration of the Development of Investor-Owned Business-like Entitativity in the Member-Owned

Spencer Ross

Do the Powerful Conserve? Understanding the Role of Power in Sustainable Consumption Intentions: Structured

Khaled Aboulnasr, Amro Maher

Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned From Korean and US

Soyoung Joo

The Effect of Front-of-pack Communications on Product Quality Perceptions

Benny Sekar, Sheeba Daniel, Samuel Babu S.

What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry

Shawn Thelen, Boonghee Yoo, Kristina Harrison

Are Ethical Boycotts Merely Signaling Value? The Financial Effect of Ethical Boycotts

Paul Sergius Koku

When Authenticity Backfires: Genuine CSR Intent could Cause More Harm than Good

Kristina Harrison, Lei Huang

Using Website Builders as a Tool for Teaching the Website Development Process: Structured Abstract

Janna Parker, Kevin James, Cassandra Ditt

Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories during COVID-19 in the

Pei Wang, Sindy Chapa

Analysis of Gen Z Marketing Student Preference for Different Instructional Methods

Michael Garver, Richard Divine, Steven Dahlquist

Rewarding Female Inclusive New Product Teams

Jessica Felix, Felix A. Flores, Gary Frankwick

To Eat Healthy or to Not Eat Healthy, that is the Question: Why do Food Insecure Consumers Make Less Healthy Food Choices and Can they be Nudged towards Fruits and

Kristina Harrison, Ashely Thomas

Social Responsibility of Apparel: A Study of Gen Z

Lauren Copeland, Sphoorthy Masa

19:00

Demythologising Envy in Interdependent Culture: A Pseudo Luxury Consumption Perspective

Tanvir Ahmed, Gillian Sullivan Mort, Clare D'Souza

Investigating the Effects of Behavioral Targeting Ads on Consumers’ Purchase Decisions: The Role of Valence of Implied Social

Shuyu Liang, Tingting Wang

The Dilemma of Current Business Models in the Japanese Film Market: Causes and Solutions

Dongju Kim, Takako Yamashita

Do Scents Evoke Emotions?

Usha Pappu

Effect of Privacy, Trust, and Risk Concerns on Mobile App-based Shopping: An Empirical Study in the Context of India: Structured

Neeru Kapoor, Chandan Kumar Singh

Experiential Marketing in Traditional Industries: The Case of Kyoto Incense Producer Shoyeido

Tadashi Matsuoka, Yoko Aoyama, Takako Yamashita

Costly Price Adjustment and Automated Pricing: The Case of Airbnb

Qi Pan, Wen Wang

Understanding Consumer Switching Behavior in Omnichannel Retailing Context: A Qualitative Assessment

Anh Thi Van Nguyen, Robert McClelland, Hoang Thuan Nguyen

The Performance of Digital Ecosystem: The Moderating Effects of Internationalization Stage

Qijing Li, Ye Zheng, Ge Zhan

Why Do Customers Disengage in a Digital-Mediated Informal Learning Environment? A Motivation Perspective: Structured

Chu Heng Lee, Shu-Yi Chen, Ming-Huei Hsieh

How CEOs Twitter with Customers: Key Insights and Future Research Directions

Tong Wu, Jonathan Reynolds, Jintao Wu, Bodo Schlegelmilch

Reconstructing Parental Role Identity through Sensemaking Human-Robot Interaction: Structured

Chu Heng Lee, Ming-Huei Hsieh

An Apology is More Than Just Saying “Sorry” – Framing Effects in Online Service Recoveries: A Structured

Wolfgang Weitzl, Robert Zniva, Gerald Petz, Charlotte Pichler

Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under

Siyuan Yu, Virginie De Barnier

The Making of the “Instaworthy”: Social Media Influencers as Interpreters of Commercial Messages

Heini Vanninen, Eveliina Kantamaa

Why Brands Should Use Female Influencers to Endorse Male Fashion

Klaus-Peter Wiedmann, Walter von Mettenheim

Is Facebook Still Right for my Business?: Brand Disengagement on Social Media Platforms

Björn Kruse, Carsten Schultz

Marketing Solutions for Social Dilemmas: A Systematic Review, Taxonomy of Marketing Solutions, and Research

Siavash Rashidi-Sabet, Sreedhar Madhavaram

Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious

Priya Narayanan, Arvind Sahay

Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research

Dhrithi Mahadevan

Ecosystem Alignment around Customers

Fares Georges Kahlil, Kristina Heinonen

Conceptualizing Coping Capital

Vikram Kapoor, Russell Belk

Leveling Up! Increasing Motivation, Goal Setting and Attainment Using Gamification: The Potential for a New

Shawn Enriques

A Framework to Understand Local Food Shopping: Towards a New Definition of Multichannel Shopper Journey: Structured

Aurélia Michaud-Trevinal, Patricia Harris, Catherine Hérault-Fournier

Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice

Aidin Namin, Maria Petrescu, Marie-Odile Richard

Impact of Big Data Analytics in Marketing on Firm Bottom Line: An Abstract

Myriam Ertz, Imen Latrous

Overly Attached? When Brand Flattery Generates Jealousy in Social Media: Structured Abstract

Andria Andriuzzi, Géraldine Michel, Claudiu Dimofte

Tackling Online Gaming Addiction Among Adolescences: The Role of Parental Resilience and Parenting

Sangeeta Trott, Paurav Shukla, Veronica Rosendo

Examining User’s Emotions, Expectations and Engagement with Nutritional Apps Using Affordances

Maureen Bourassa, Cindy Caldara, Agnès Helme-Guizon, Monica LaBarge

Gifts are Sacred until the Deal Strikes: A Structured Abstract

Bidisha Burman, Pia A. Albinsson, Robert Schindler

The Effect of Robot-Human Interactions on Immersion and Store Visit Duration: Structured Abstract

Gaia Rancati, Isabella Maggioni

Understanding Omnichannel Customer Experience through Brand Trust and its Impact on Shopping Intention: Structured

F.J. Guzmán Martinez, A.V. Calvo Castro, L.M. González Salgado

Deserving Pleasure through Pain

Haley Hardman, Christian Barney, Myles Landers

Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: A Structured

Heejung Park, Matthew Lunde

A Comparative Assessment of Shopping Behaviors and Experiences across Different Consumption

Nina Krey, Karine Picot-Coupey, Shuang Wu

Investigating the Variables Affecting Brand Performance in the S-O-R framework

Neda Sharifi Asadi Malafe, Salman Kimiagari, Ensieh Kazemi Balef

An Examination of Co-Production in a Hedonic and Utilitarian Service Context: Structured Abstract

Pam Richardson-Greenfield, Seth Ketron, Ryan Cruz

Brand Personality and Presidential Candidates

Shawn Thelen, Boonghee Yoo

Players, Prices, Pixies: Exploring Masculinity Appeals across Magazine Genres

Shuang Wu, Nina Krey, Ryan Cruz

Consumer Responsiveness to COVID-19 Related Cues in Advertising: Structured Abstract

Bidisha Burman, Sacha Joseph-Matthews

Consumers versus Brand Community Members: Does Advertising Appeal Matter?

Brittney C. Bauer

Augmented Reality Experiences: Exploring Psychological, Sensory, and Cognitive Aspects

Jennifer Barhorst, Graeme McLean, Nina Krey, Heiner Evanschitzky, Ana Javornik

Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey, An Abstract

Melanie Richards, Dana Harrison

Escapism Motive on a Virtual Platform during the Pandemic: Applied Technology Advertising across

Christine Eunyoung Sung

AI Companionship or Loneliness: How AI-based Chatbots Impact Consumer’s (Digital) Well-being – An

Kerry Manis, John Matis

How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among

Devdeep Maity, Juha Munnukka, Ashwini Gangadharan, Daeryong Kim

Virtual Reality as an Interactive Communication Tool for Small Independent Stores: Application of Flow Theory: Structured

Gwia Kim, Byoungho Ellie Jin, Da Eun Shin

Meet the Editors I

J. Hulland, M. Houston, S. Vargo, J. Ford, R. Palmatier, G. Marshall, A. Sorescu

The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized

Lam An, Laura Boman

Algorithmic Bias: Exploring Consumer Perceptions of Bias in Digital Curation

Lisa Beeler, Kevin Chase, Jessica Babin

Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private

Dana Harrison, Haya Ajjan, Lucy Matthews, Astrid Keel, Prachi Gala

If I Tap It, Will They Come? An Introductory Analysis of Fairness in a Large-Scale Ride Hailing

Aylin Caliskan, Begum Kaplan

Sponsored Search Auction and the Revenue-Maximizing Number of Ads per Page

Pallavi Pal

A Macro Perspective on Frontline Artificial Intelligence

Bryan Hochstein, Lisa Beeler, Nawar Chaker, Deva Rangarajan, Vijay Mehotra

Tourist Journeys: Assessing the Influence of Negative and Positive Touch Points on Tourist Experiences at Crisis Impacted

Nina Krey, Shuang Wu, M. Claudia Tom Dieck, Paraskevi Fountoulaki

Social Influencer or Celebrity Endorser, to whom do Multicultural Consumer Pay Attention in Instagram? Comparing Medium- and High-Involvement Products across Ethnic

Sindy Chapa, Talalah Khan

Examination of Online Bicycle Touring Communities

Michael Basil

Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement

Brian A. Vander Schee, Jimmy Peltier, Andrew J. Dahl

Facebook as a Source of Information about Presidential Candidates

Shawn Thelen, Boonghee Yoo

Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed under the Approach of Service Dominant Logic of Marketing (Structured

Flávio Brambilla, Ana Flávia Hantt, Bruno Ferreira

19:00

What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games? A Structured

Imam Salehudin, Frank Alpert

Promoting Brand Involvement through User Generated Content: Structured Abstract

Nomita Gupta

How Fair Rewards Motivate Customers to Engage On-line: Structured Abstract

Tetsuya Aoki

Self-Transcendence, Social Mindfulness and Choice of Exchange Offer Incentive

Preetha Menon

How to Choose the Fitting Partner in Sustainability Sponsorship? A Decision Model Integrating Multiple Fit

Guido Grunwald, Jürgen Schwill, Anne-Marie Sassenberg

Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract

C. Gonzalez-Arcos, C. Meath, P. Popkowski Leszczyc, E. Haruvy, J. Ann, A. Gain

Did the Reviewer Ask Me to Cite Them? Conflict of Interest in Academic Reviews

Suzan Burton, Debra Basil, Paul Nesbit, Alena Soboleva

Employee or Contractor? On the Employment Status of Drivers and Compensation Design by Ridesharing

Sylvia Xiaoyi Gao, Sreya Kolay

Consumer Engagement in Online Product Reviews – A Win-Win for Firms and Micro-Influencers

Tai Anh Kieu

Effective Consumer Journey: Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: Structured

Svetlana De Vos, Bora Qesja

Virtual Reality and Wine Tourism: Structured Abstract

Bora Qesja, Susan Bastian, Svetlana De Vos

The Influence of Self-Disclosure on User-Generated Content (UGC) Communication Effects

Yeon Jae Choi, Sanghak Lee

The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-Purchase Intention in Different Cultures: An

Fuat Erol, Fatma Zeynep Özata

Optimizing Established Company – Startup Cooperation Taking a Startup Perspective: Structured

Nele Oldenburg, Nicolas Zacharias

Customer-Perceived Reputation and Sustainable Satisfaction in the German Banking Sector: Structured

Svenja Damberg

Tourist Expenditure and its Implication for Destination Marketing: Structured Abstract

Mustafeed Zaman, Nebojsa Davcik, Piyush Sharma

Listening to Your Customer’s Heart or Head? Uncovering the Trade-offs between Customer Experience and

Lily-Xuehui Gao, Evert De Haan, Iguácel Melero-Polo, Javier F. Sese

The Implications of Short-Term and Long-Term B2B Touchpoints: Structured Abstract

Jesús Cambra-Fierro, Yolanda Polo-Redondo, Andreea Trifu

From Birthdays to Anniversaries: The Rituals of Celebrating a Brand's Age - Insights and Research

Nada Maaninou, Fabien Pecot

Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company

Silke Bambauer-Sachse, Ashley Young

The Four Faces of Electronic Health Record Adopters: A Patients’ Typology based on Perceived Benefits and

Emna Cherif, Manel Mzoughi

Is Ethical Consumption Intuitive? A Comparative Study on Food, Cosmetic and Clothes Markets

Stéphanie Montmasson, Sandrine Hollet-Haudebert, Brigitte Muller

Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured

Gözde Erdogan, Joan Llonch Andreu, Maria del Carmen Alarcon del Amo

A Stitch in Time Saves Nine: How to Implement Exploration in Exploitation-Driven Multinational Financial Services Providers to Become

Christopher Schumaker

Opportunities and Challenges Facing AI Voice-Based Assistants: Consumer Perceptions and Technology

Hannah Marriott, Valentina Pitardi

Challenging Vulnerability Perceptions towards Voice Activated Assistants

Valentina Pitardi, Hannah Marriott

Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured

Melisa Mete, Gozde Erdogan, Ruya Yuksel

Applying Phrase-Level Text Analysis to Measure Brand-related Information Disclosure

Qiong Tang, Sascha Raithel, Alexander Mafael, Ashish Galande

Touchy Issues in Adaptive Choice-Based Conjoint Analysis: Structured Abstract

Frauke Kühn, Marcel Lichters, Verena Sablotny-Wackershauser

An Artificial Intelligence Method for the Analysis of Marketing Scientific Literature

Antonio Hyder, Ronjon Nag

Automated Technologies: Do they Co-Create or Co-Destruct Value for the Customer?

Tichakunda Rodney Mwenje, Anne Marie Doherty, Graeme McLean

When Chatbots Fail: Exploring Customer Responsibility Attributions of Co-Created Service Failures: Structured

Daniela Castillo, Ana Canhoto, Emanuel Said

Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study

Anupama Ambika, Varsha Jain, Russ Belk

As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real

Thomas Alt, Franz-Rudolf Esch, Franziska Krause

Exploring a Virtual Tourist Destination: The Role of VR in Influencing Tourism Consumers’ Attitudes towards a Tourist

Graeme McLean, Mansour Al-Yahya

To Protect and Serve? The Impact of Retailers' Customer Policing Policies on Frontline Employees

Patrick Fennell, Melanie Lorenz, James Mick Andzulis

Exploring Metaphors and Metaphorical Reasoning for Developing Marketing Thought and Practice

Oswald Mascarenhas, Anup Krishnamurthy, Caren Rodrigues

Data Analytics Methods for Marketing Strategy Researchers: Special Session

Stephen France, Daniel Ringel, Wenjun Zhou

Meet the Editors II

Anne Roggeveen, Naveen Donthu, Mike Brady, Ming-Hui Huang, Adam Rapp, Jisu Huh

Super Sonic Logos: The Power of Audio Branding

David Allan, Walter Werzowa

The University of Google? A Panel Discussion about the Disruptive Changes in Digital Marketing Education and what Marketing Programs May Look like in the Not-So-Distant

Watson, Syrdal, Osborn, McGrath, Leoni, Botten, Ringleb, Waller

Too Real or Just Real Enough? Influence of Customers’ Cultural Intelligence on Service Encounter Outcomes: Structured

Ayesha Tariq, Melanie Lorenz, Frank Thompson

The Drivers of the Dissolution of Interfirm Partnerships by Emerging Market Multinationals: A Structured

Billur Akdeniz, Berk Talay

Consumer Motivations in Emerging Markets: Dealing with Risk, Uncertainty, and Emotions

Gregory Kivenzor

Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review

Serwaa Karikari, Omar Khan

Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South

Ying Wang, Ebru Genc

The Role of Consumers’ Consciousness in Building Brand Perceptions: A Cross-Cultural Perspectives

Lilly Ye, Mousumi Bose

The Impact of Purchase Types on Consumer’s Polarized Product Opinions

Meichen Dong, Yunmei Kuang, Wei Chen

Psychosocial Elements that Connect the Digital Influencers to their Followers

Igor Gammarano, Emilio Arruda Filho

How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction

Raika Sadeghein, Paula Fitzgerald, Stephen He

Should a Luxury Brand’s Chatbot Use Emoticons?

Yuan Li, Hyunju Shin

What’s in it for Me?: Exploring Intrusiveness for Online Ads when Intending to Sell Products versus when Intending to Buy Products: Structured

Sphurti Sewak, Dr. Kimberly Taylor

Structured Abstract: What are You Looking at? Using Gaze Following to Understand Web Browsing on E-commerce Sites: Insights from

Anil Mathur

Transhumanist Technologies for the Transhumanist Consumer: Structured Abstract

Vitor Lima, Russ Belk

Structured Abstract: Trade-Offs in Adoption of New Artificial Intelligent Products

Mehrnoosh Reshadi, Mayukh Dass

Google, Google, on the Wall - Which one is the Most Successful New Product Demonstrations of them

Amir Javadinia, Melanie Lorenz

Secondary Market and New Release

Yeon Ju Baik

To Diet or not to Diet? The Role of Exercise Self-Efficacy in Fitspiration Exposure: Structured

Daniela De Luca, Kathrynn Pounders

Examining the Role of Implicit Self-Theories in Celebrity Meaning Transfer toward eSports: Structured

Se Jin Kim

Who Do You Want to Team Up With? Teammate Selection Preferences and Attribution Bias in eSports

Justin Nguyen, Ranjini Mahalanobish, Mirela Hima, Hongjun Ye, Rajneesh Suri

19:00

Do Not Buy Our Product – Consumers’ Responses towards Green-Demarketing Ad Messages: Structured

C. Wache, J. Möller, A. Mafael, V. Daumke, B. Fetahi, N. Melcher

Mindset and Goal Orientation in Sales: Results from a Qualitative Approach

Romain Farellacci, Sandrine Hollet-Haudebert

Analyzing the Powerful Impact of Touchpoints in a B2B Context: Structured Abstract

Lily-Xuehui Gao, Iguácel Melero, Miguel Á. Ruz-Mendoza, Andreea Trifu

The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing

Christian Winter, Nicolas Zacharias, Ad de Jong, Johannes Habel

Mobilizing the Inner Forces: Salesperson Political Skill, Co-Worker Relationship Satisfaction and Salesperson Internal

Achim Kiessig, Cornelia Zanger

Marketing-Sales Alignment and Business Practices

Nora Bezaz, Thierry Himber, Sébastien Soulez

When Communicating About Diversity in Politics can be a Factor of a Feeling of Exclusion by Citizens “from Diversity”: Structured

Emna Bouladi

Internal Brand Management and the Effects on International Firm Performance

Katharina Maria Hofer

The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction

Yoel Asseraf, Kalanit Efrat

International Expansion Alternatives: A Modeling Approach

Marina Kyriakou, Markos Tsogas

An Investigation into Cross Cultural Mindset Effects on Future Climate Beliefs

Christina Papadopoulou, Esra Asif

Undesired Impulse e-Buying Behavior: An Exploratory Study

Carmen Abril, Sandra Tobon

An Affective Route to Product Evaluation under Ordered Presentation of Product Information: Structured

Priya Narayanan, Arvind Sahay

Effects of Temperature and Social Density on Consumer Choices with Multiple Options

Martina Katharina Schöniger, Susanne Jana Adler

Structured Abstract: The Sporty Framing Effect: How Framing an Activity as Sporty Affects Consumer Engagement through Competitive Mindset and Social

Reynald Brion, Renaud Lunardo, Jean-François Trinquecoste

Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract

Aslı Elif Aydın

How can Social Media Influencers Satisfy Consumers with Different Regulatory Focus through ‘How-To’

Zixuan Cheng, Anouk de Regt, Rayan Fawaz

“Point-and-click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company

Alina Heinold, Marc Kuhn, Meike Grimme

The Effects of Conversational Agents’ Emotion Cues on their Perceived Responsiveness and Consumers’ Intention to

Justina Sidlauskiene

Everything Seems Further Away on Smartphone: The Effect of Mobile Attachment to the Perception of Psychological Distance: Structured

Hoang Linh Nguyen, Marie-Helene Fosse-Gomez

How Technology Influences Customer Experience in Complex Service Settings

Maarten Bosma, Laurence Dessart

Digital Voice Assistants in Service Encounters

Carsten D. Schultz

Effects of Distribution Channel Types and Determinants Influencing the Market Share of National Brands and Private

Philipp Brüggemann, Rainer Olbrich, Carsten D. Schultz

Will Robots Judge me? Examining Consumer-Service Robots Interactions in Embarrassing Service

Valentina Pitardi, Jochen Wirtz, Stefanie Paluch, Werner Kunz

Stopping the Spread: The Role of Blame Attributions and Service Provider Measures in Curbing C2C Misbehavior

Ilias Danatzis, Jana Möller

Taking the Conversation Offline?: The Impact of Response Strategies on Potential Hotel Guests

Pia Furchheim, Anja Collenberg, Steffen Müller

Toward a Better Understanding of C2C Misbehavior: Typology and Thresholds

Annelie Wustlich, Jana Möller, Ilias Danatzis

Tactical Churn of Contractual Services: An Analysis of the Phenomenon and the Determinants

Mona Hagebölling, Barbara Seegebarth, David Woisetschläger

Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Marketing Strategy: Triangulation in 4

Sasawan Heingraj, Michael Minor, Mario Gil

Be Good or do Good? A Construal Level Theory Perspective on Corporate Ambivalent Behaviors: Structured

Gagandeep Choongh, Erika Hernandez-Gonzalez, Karla Corres, Jenny Lin

Consumer Support for Small Business during COVID-19

Michelle Childs, Sejin Ha, Chris Sneed, Ann Berry, Ann Fairhurst

Forgiveness or Revenge? Consumer Response to Promotion Denial

Samantha Bittner, Tatiana Fajardo

What it Takes to be Loved? An Empirical Examination of Human Brand Authenticity: Structured Abstract

Maria Lucila Osorio, Edgar Centeno, Jesús Cambra-Fierro

Using Celebrities’ Voices for Social Causes: An Investigation into how Attachment to Celebrities Impacts Consumers’ Behaviors toward Social

Gina Tran, Taehoon Park

Study of the Factors Affecting the Intention to Adopt and Recommend Technology to Others: Based on the Unified Theory of Acceptance and Use of Technology

Salman Kimiagari, Ensieh Kazemi Balef, Neda Sharifi Asadi Malafe

The Impact of Service Failures on Brand Perceptions: The Context of Sharing Economy

Lexi Moore, Shuqin Wei

Enabling Creative Small Business Innovation in a Crisis: Structured Abstract

Ashley Hass, Kelley Cours Anderson, Corky Mitchell

The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic

Yu-Shan Sandy Huang, Wei-Kang Kao

Abusive Sales Supervision: A Resource Deployment, Depletion and Replenishment Perspective

Harish Sujan, Ajay Jain

Game and Punishments: Criminal Justice Lens on Commission Structure Ethics

Kristina Harrison, Aaron Arndt

Retail Employee Technology - Focused on Job Demand-Resource Model: Structured Abstract

Claire Whang, Chitra Dabas

Theory Forum

Elina Jaakkola

Theory Forum

Abbie Griffin

Theory Forum

John Hulland

Mobile Financial Services at the Base of the Pyramid: A Systematic Literature Review

Charlene A. Dadzie, Marcia Kwaramba, Esi Elliot

Leveraging Diversity as a Tacit Resource: An Exploration into an Organization’s Antecedent and Succedent Factors for a Model of Successful Multicultural

J.P. James

From Print to Protest: Examining how Advertisements May Spur Social Activism

Jazmin Henry, Kevin D. Bradford, Tonya Williams Bradford

COVID-19, Social Injustice and Message Framing

Kelly O. Cowart, Aberdeen Leila Borders

The Impact of Marginalization on Online Marketing

Nicole R. Fuller, Mcdowell Porter III, Elyria A. Kemp

Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: Structured

Pam Richardson-Greenfiedl, Monique Bell, Alyssa Reynolds, Ryan Cruz

Systematic literature review of the female stereotypes in advertising within the different periods of feminism: Structured

Claudia Lizzette Gomez Borquez, Anna Török, Edgar Centeno, Erzsébet Malota

AMS Academy Awards Presentation

Barry Babin

AMS Review Awards

Barry Babin

AMS Program Awards

Nina Krey

Welcome Video by Lauren Beitelspacher and Marko Sarstedt

Nina Krey