PROGRAM
Days: Wednesday, May 29th Thursday, May 30th Friday, May 31st
Wednesday, May 29th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 1.1: Customers and Customer Relationships in the Digital Era
Discussant:
Caitlin Ferreira (Luleå University of Technology, South Africa)
Location: Moresby Island
| 08:30 | Competitive Reaction Volatility and Profit Persistence (abstract) |
| 08:50 | Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity (abstract) |
| 09:10 | What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb (abstract) |
| 09:30 | Between a banker and a barbie: the illusions of social media: structured abstract (abstract) |
08:30-10:00 Session 1.2: Exploring Marketing Models and Digital Poetry
Discussant:
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Location: Cortes Island
| 08:30 | A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM) (abstract) |
| 08:50 | A Longitudinal Review of Models in Marketing Research: Structured Abstract (abstract) |
| 09:10 | What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract (abstract) |
| 09:30 | Consumer Behavior in Social Commerce Era (abstract) |
08:30-10:00 Session 1.3: Doctoral Colloquium: Marketing Strategy Issues
Discussant:
Mathieu Kacha (University of Lorraine, France)
Location: Denman Island
| 08:30 | Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance (abstract) |
| 08:42 | Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract (abstract) |
08:30-10:00 Session 1.4: Special Session: Off-the-Record with Junior Faculty
Discussant:
Adam Mills (Loyola University New Orleans, United States)
Location: Galiano Island
| 08:30 | Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) (abstract) |
08:30-10:00 Session 1.5: Doctoral Colloquium: Consumer Behavior Issues
Discussant:
John Ford (Old Dominion University, United States)
Location: Saltspring Island C
| 08:30 | Decision Making and Interruptions: A Structured Abstract (abstract) |
| 08:42 | Buying genuine luxury products or counterfeits: the role of benign and malicious envy (abstract) |
| 08:54 | Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers (abstract) |
08:30-10:00 Session 1.6: Special Session: Cultivating Socially Responsible Consumers and Corporations
Discussant:
Elisa Chan (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland, Switzerland)
Location: Saltspring Island B
| 08:30 | All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations (abstract) |
| 10:00 | All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions (abstract) |
| 10:20 | All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation (abstract) |
| 10:40 | All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? (abstract) |
08:30-10:00 Session 1.7: Developing, Administrating, and Delivering World Class Study Abroad Programs
Discussant:
Danny Butler (Auburn University, United States)
Location: Saltspring Island A
| 08:30 | Developing, Administrating, and Delivering World Class Study Abroad Programs (abstract) |
10:30-12:00 Session 2.1: Firms and Customers Create Situations
Discussant:
Caitlin Ferreira (Luleå University of Technology, South Africa)
Location: Moresby Island
| 10:30 | AN ABSTRACT: Non-compliance is a Double-Edged Sword (abstract) |
| 10:50 | A Critical Review of Institutional Theory in Marketing: Structured Abstract (abstract) |
| 11:10 | Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions (abstract) |
| 11:30 | Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry (abstract) |
10:30-12:00 Session 2.2: Special Session: New Research Avenues for Storytelling in Marketing
Discussant:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: Cortes Island
| 10:30 | New Research Avenues for Storytelling in Marketing (abstract) |
| 10:50 | New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector (abstract) |
| 11:10 | New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories? (abstract) |
| 11:30 | Measuring salesperson storytelling: theoretical construct development and empirical validation (abstract) |
10:30-12:00 Session 2.3: Doctoral Colloquium: International Marketing Issues
Discussant:
John Ford (Old Dominion University, United States)
Location: Denman Island
| 10:30 | How do international co-branding alliances affect host country consumers’ purchase intention? (abstract) |
| 10:42 | Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics (abstract) |
| 10:54 | Product innovation determinants and export performance in French and Ukrainian SMEs (abstract) |
10:30-12:00 Session 2.4: Special Session: The (co-)creation of Brand Heritage
Discussant:
Fabien Pecot (University of York, UK)
Location: Galiano Island
| 10:30 | The (co-)creation of Brand Heritage (abstract) |
10:30-12:00 Session 2.5: Special Session: Robotic Shopping Assistants and Other Emerging Technologies for Automation in Frontline Encounters
Discussant:
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Location: Saltspring Island C
| 10:30 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters (abstract) |
| 10:48 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters (abstract) |
| 11:06 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions (abstract) |
| 11:24 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications (abstract) |
| 11:42 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots (abstract) |
10:30-12:00 Session 2.6: Promotional Elements in Marketing
Discussant:
Jiyoung Hwang (The University of North Carolina at Greensboro, United States)
Location: Saltspring Island B
| 10:30 | EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS (abstract) |
| 10:50 | An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract (abstract) |
| 11:10 | Understanding Risk Statements Within Drug Injury Advertising (abstract) |
| 11:30 | The Effect of Social Distance on Donations to Care versus Cure (abstract) |
10:30-12:00 Session 2.7: Product Marketing Today: From FMCG to Luxury Items
Discussant:
Hyunju Shin (Georgia Southern University, United States)
Location: Saltspring Island A
| 10:30 | Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage. (abstract) |
| 10:50 | Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract (abstract) |
| 11:10 | Challenges in Usage of Unstructured Data in Marketing Decision Making (abstract) |
| 11:30 | An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract (abstract) |
10:30-12:00 Session 2.8: Applied Marketing Theory in Society and Tourism
Discussant:
Kerry Manis (Texas Tech University, United States)
Location: Pender Island
| 10:30 | Influence of web design features on attitudes and intentions in travel decision making (abstract) |
| 10:50 | Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy (abstract) |
| 11:10 | Explaining sustainable consumption: a theoretical and empirical analysis (abstract) |
| 11:30 | Why do voters in transitioning economies vote the way they do? Scale development and validation (abstract) |
10:30-12:00 Session 2.9: Panel: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
Discussant:
Martin Key (university of colorado colorado springs, United States)
Location: Quadra Island
| 10:30 | Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? (abstract) |
12:00-13:30Lunch Break (ON YOUR OWN)
13:30-15:00 Session 3.1: Technology and Branding
Discussant:
Yu-Shan Sandy Huang (Northern Michigan University, United States)
Location: Moresby Island
| 13:30 | Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework (abstract) |
| 13:50 | It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers (abstract) |
| 14:10 | I hate this brand! A classification of brand haters based on their motivations and reactions (abstract) |
13:30-15:00 Session 3.2: Culture, Sugar, and Role-Playing
Discussant:
Roy Subhadip (Indian, India)
Location: Cortes Island
| 13:30 | Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class (abstract) |
13:30-15:00 Session 3.3: Special Session: Research Opportunities in Direct Selling
Discussant:
Robert Peterson (The University of Texas at Austin, United States)
Location: Denman Island
| 13:30 | Research Opportunities in Direct Selling (abstract) |
13:30-15:00 Session 3.4: Panel: Negotiating the Early Career Years as an International Scholar
Discussant:
Nina Krey (Rowan University, United States)
Location: Galiano Island
| 13:30 | Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years (abstract) |
13:30-15:00 Session 3.6: Internet and Innovation
Discussant:
Marcel Lukas (The University of Edinburgh, UK)
Location: Saltspring Island B
| 13:30 | The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract) (abstract) |
| 13:50 | Structured abstract: does training teachers in financial education improve students’ financial well-being? (abstract) |
13:30-15:00 Session 3.7: Consumer Experience and Emotions
Discussant:
Khaled Aboulnasr (Florida Gulf Coast University, United States)
Location: Saltspring Island A
| 13:30 | Sports Logo Life Cycles: A Structured Abstract (abstract) |
| 13:50 | An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan (abstract) |
| 14:10 | Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract (abstract) |
13:30-15:00 Session 3.8: Customer Engagement and Authenticity
Discussant:
Julie Guidry Moulard (Louisiana Tech University, United States)
Location: Pender Island
| 13:30 | Disentangling the Meanings of Brand Authenticity (abstract) |
| 13:50 | The Bright Side of the Dark Triad: A Dynamic Social Network Perspective (abstract) |
| 14:10 | Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract (abstract) |
| 14:30 | Demonstrating return on investment of effective complaint management: synthesis and research directions (abstract) |
13:30-15:00 Session 3.9: Product Evaluations and Discounts
Discussant:
Avinash Malshe (University of St. Thomas, Department of Marketing, United States)
Location: Quadra Island
| 13:30 | Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation (abstract) |
| 13:50 | The Study of Different Factors Affecting Salesperson Deviance (abstract) |
| 14:10 | Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride (abstract) |
| 14:30 | Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip (abstract) |
15:30-17:00 Session 4.1: Consumer Decision Making Situations
Discussant:
Hamid Shaker (HEC Montreal, Canada)
Location: Moresby Island
| 15:30 | From Marketing Myopia to Food Myopia: A Consumer perspective (abstract) |
| 15:50 | CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT (abstract) |
| 16:10 | Right digit effect and subjective relative income (abstract) |
| 16:30 | Big data analytics, new product ideas and decision making: Structured Abstract (abstract) |
15:30-17:00 Session 4.2: Motivation, Identity and Altruism
Discussant:
Vassilis Dalakas (California State University San Marcos, United States)
Location: Cortes Island
| 15:30 | Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter? (abstract) |
| 15:50 | Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract (abstract) |
| 16:10 | The Moderating Role of Fear on Altruistic Blood Donations (abstract) |
| 16:30 | Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction (abstract) |
15:30-17:00 Session 4.3: Marketing Strategy Impacts on Performance
Discussant:
Matthew Wilson (Central Michigan University, United States)
Location: Denman Island
| 15:30 | A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort (abstract) |
| 15:50 | Digital Advocacy Among Industrial Employees: Structured Abstract (abstract) |
| 16:10 | When My Brand Does Something Morally Wrong (abstract) |
15:30-17:00 Session 4.4: Relationship Management and Teamwork
Discussant:
Zixuan Cheng (King's College London, UK)
Location: Galiano Island
| 15:30 | CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK (abstract) |
| 15:50 | The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach (abstract) |
| 16:10 | How and When does Functional Diversity Impact Sales Team Effectiveness (abstract) |
15:30-17:00 Session 4.6: Gift Giving and Ethical Consumer Behavior
Discussant:
Sherese Duncan (Lulea University of Technology, United States)
Location: Saltspring Island B
| 15:30 | Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving (abstract) |
| 15:50 | Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR) (abstract) |
| 16:10 | Digital customer empowerment tools for marketers: structured abstract (abstract) |
15:30-17:00 Session 4.7: Culture, Sustainability and Value
Discussant:
Dragana Medic (TOULOUSE CAPITOLE UNIVERSITY, France)
Location: Saltspring Island A
| 15:30 | A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract (abstract) |
| 15:50 | The impact of culture on humorous ads (abstract) |
| 16:10 | Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract (abstract) |
| 16:30 | Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention (abstract) |
15:30-17:00 Session 4.8: Special Session: AFM-AMS (Association Française du Marketing-Academy of Marketing Sciences) Grant Winning Research
Discussant:
Jean-Luc Herrmann (University of Lorraine, France)
Location: Pender Island
| 15:30 | How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors (abstract) |
| 16:00 | Effectiveness of advertisements using brand heritage: a construal level approach (abstract) |
| 16:30 | Structured abstract: the effect of virtual reality mobile applications on shopping experience (abstract) |
15:30-17:00 Session 4.9: Social Media and Networks
Discussant:
Nina Michaelidou (Loughborough University, UK)
Location: Quadra Island
| 15:30 | Understanding Information Bias: The Perspective of Online Review Component (abstract) |
| 15:50 | Factors Affecting Consumer Responses to Brand Advertising on Social Media (abstract) |
| 16:10 | How many likes are good enough? an evaluation of social media performance: a structured abstract (abstract) |
18:00-19:00 Reception
Location: Pacific Ballroom
Thursday, May 30th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5.1: Visual Perspectives-How Things Look
Discussant:
Gregory Rose (University of Washington, United States)
Location: Moresby Island
| 08:30 | To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract (abstract) |
| 08:50 | Inferences about target market from languages on website and its implications (abstract) |
| 09:10 | Consumer response to sport sponsor’s message articulation and activation on twitter (abstract) |
08:30-10:00 Session 5.2: Reactions to Services
Discussant:
Ceren Ekebas-Turedi (Purdue University Northwest, United States)
Location: Cortes Island
| 08:30 | Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis (abstract) |
| 08:50 | The Effect of Emoji Incongruency in Social Media: Structured Abstract (abstract) |
| 09:10 | VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use (abstract) |
08:30-10:00 Session 5.3: Shopping and Engagement
Discussant:
Shintaro Okazaki (King's College London, UK)
Location: Denman Island
| 08:30 | Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract) (abstract) |
| 08:50 | Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract (abstract) |
| 09:10 | Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon (abstract) |
| 09:30 | Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. (abstract) |
08:30-10:00 Session 5.4: Cultural Differences in Consumer Preferences
Discussant:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: Galiano Island
| 08:30 | Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type (abstract) |
| 08:50 | Implications of the developments in metaphors research for marketing communications: a review and research agenda (abstract) |
08:30-10:00 Session 5.5: Mary Kay Inc. Dissertation Proposal Award Finalists
Location: Saltspring Island C
| 08:30 | Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance (abstract) |
| 09:00 | The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior (abstract) |
| 09:30 | Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission (abstract) |
08:30-10:00 Session 5.6: Consumer Characteristics and Perceptions
Discussant:
Kevin Shanahan (Mississippi State University, United States)
Location: Saltspring Island B
| 08:30 | A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty (abstract) |
| 09:00 | Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources (abstract) |
| 09:20 | Preliminary tests of the consumer normalcy scale (abstract) |
| 09:40 | The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract (abstract) |
08:30-10:00 Session 5.7: Negative Emotions and Outcomes
Discussant:
Joy Kozar (Kansas State University, United States)
Location: Saltspring Island A
| 08:30 | Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism (abstract) |
| 08:50 | Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract (abstract) |
| 09:10 | 2016 Presidential Election: The impact of Fear and Threat (abstract) |
08:30-10:00 Session 5.8: Contemporary Trends in the Marketplace
Discussant:
Tong Wu (Lingnan (University) College, China)
Location: Pender Island
| 08:30 | Towards a Model of Inclusive Ethnic Advertising: Structured Abstract (abstract) |
| 08:50 | Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract (abstract) |
| 09:10 | Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers (abstract) |
| 09:30 | The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies (abstract) |
08:30-10:00 Session 5.9: Consumer Uncertainty, Materialism and Decision Making
Discussant:
Nicholas Paparoidamis (Leonard de Vinci Business School (EMLV), France)
Location: Quadra Island
| 08:30 | How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract (abstract) |
| 08:50 | Self-gift, Luxury consumption and materialism: the way to happiness! (abstract) |
| 09:10 | Why do consumers procrastinate and what happens next? (abstract) |
10:30-12:00 Session 6.1: Sensorials and Sentiments
Discussant:
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Location: Moresby Island
| 10:30 | Food Acculturation of Professional Expatriates: A Cross-Cultural Study (abstract) |
| 10:50 | Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption (abstract) |
| 11:10 | Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract (abstract) |
10:30-12:00 Session 6.10: Feelings in Consumption Situations
Discussant:
Eunjoo Cho (University of Arkansas, United States)
Location: Boardroom
| 10:30 | Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases (abstract) |
| 10:50 | Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance. (abstract) |
| 11:10 | Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes (abstract) |
| 11:30 | Structured Abstract: Gifting Practices - Is it really the thought that counts? (abstract) |
10:30-12:00 Session 6.2: Panel: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Discussant:
Martin Key (university of colorado colorado springs, United States)
Location: Cortes Island
| 10:30 | How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight (abstract) |
10:30-12:00 Session 6.3: Gender in Advertising and Perceptions
Discussant:
Melika Kordrostami (California State University San Bernardino, United States)
Location: Denman Island
| 10:30 | Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era (abstract) |
| 10:50 | Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers (abstract) |
| 11:10 | Structured abstract: How women respond to female empowerment songs? (abstract) |
| 11:30 | Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen. (abstract) |
10:30-12:00 Session 6.4: Consumer Mindsets and Motivations
Discussant:
Christina Papadopoulou (University of Leeds, UK)
Location: Galiano Island
| 10:30 | Candidates as Experiential Brands in U.S. Presidential Elections (abstract) |
| 10:50 | Helpful Customers: An Exploratory Study on Motivations and Expectations (abstract) |
| 11:10 | Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance (abstract) |
| 11:30 | An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace (abstract) |
10:30-12:00 Session 6.5: Mary Kay Inc. Dissertation Award Finalists
Location: Saltspring Island C
| 10:30 | AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION (abstract) |
| 11:00 | Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices (abstract) |
| 11:30 | The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms (abstract) |
10:30-12:00 Session 6.6: Attraction, Loyalty and Insecurity
Discussant:
Zhihao Yu (University of South Florida, United States)
Location: Saltspring Island B
| 10:30 | Men And The Food Leftovers Of Attractive Others: A Structured Abstract (abstract) |
| 10:50 | Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract (abstract) |
10:30-12:00 Session 6.7: Special Session: Marketing and Consumer Wellbeing in the Digital Environment
Discussant:
Shintaro Okazaki (King's College London, UK)
Location: Saltspring Island A
| 10:30 | Marketing and Consumer Wellbeing in Digital Environment (abstract) |
10:30-12:00 Session 6.8: Channel Issues and Leadership
Discussant:
Kerstin Heilgenberg (University of Victoria, Canada)
Location: Pender Island
| 10:30 | Modelling for mobile: the mUTAUT model (abstract) |
| 10:50 | Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change (abstract) |
| 11:10 | Value Destruction in Multichannel Services: A Structured Abstract (abstract) |
| 11:30 | Women leaders and firm performance: unpacking the effect of gender and trust (abstract) |
10:30-12:00 Session 6.9: Knowledge, Trust and Ideology
Discussant:
Riley Dugan (University of Dayton, United States)
Location: Quadra Island
| 10:30 | Rightist Reasons against Consumption: Structured Abstract (abstract) |
| 10:50 | Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions (abstract) |
| 11:10 | "Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty" (abstract) |
| 11:30 | Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract (abstract) |
12:00-13:30AMS Annual Conference Awards Luncheon
13:30-15:00 Session 7.1: Packaging and Smart Technologies
Discussant:
Alena Kostyk (NEOMA Business School, France)
Location: Moresby Island
| 13:30 | The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables (abstract) |
| 13:50 | Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (abstract) |
| 14:10 | More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets (abstract) |
| 14:30 | Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis (abstract) |
13:30-15:00 Session 7.10: Special Session: Match.com for Researchers
Discussant:
Janna Parker (James Madison University, United States)
Location: Boardroom
| 13:30 | Looking for a New Research Partner? Find Your Perfect “Researcher Match” (abstract) |
13:30-15:00 Session 7.2: Chinese Consumers and Happiness
Discussant:
Juliann Allen (Louisiana Tech University, United States)
Location: Cortes Island
| 13:30 | Revising the concept and effectiveness of the customer orientation of salespeople (abstract) |
| 13:50 | Value from Experiences and Customer Happiness: Implications for Customer Experience Management (abstract) |
| 14:10 | How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China (abstract) |
| 14:30 | Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China (abstract) |
13:30-15:00 Session 7.3: Sounds and Brand Identity
Discussant:
Shuang Wu (LSU-Alexandria, United States)
Location: Denman Island
| 13:30 | Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds (abstract) |
| 13:50 | The brand identity of a football manager - the case of arsène wenger (structured abstract) (abstract) |
| 14:10 | Brand oldness associations: Identification of dimensions and measurement (abstract) |
13:30-15:00 Session 7.4: Consumption Paradoxes
Discussant:
Anouk de Regt (King's Business School, UK)
Location: Galiano Island
| 13:30 | Virtual trade shows (vtss): a systematic literature review (abstract) |
| 13:50 | Confronting the Customer-Engagement Paradox in Key Accounts (abstract) |
| 14:10 | Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work (abstract) |
| 14:30 | Subtle Luxuries: Motivations for Consumption (abstract) |
13:30-15:00 Session 7.5: Meet the Editors I
Linda Price Journal of Consumer Research
John Hulland Journal of the Academy of Marketing Science
Debbie Keeling European Journal of Marketing
Doug Hughes Journal of Personal Selling & Sales Management
Steve Vargo Academy of Marketing Science Review
John Ford Journal of Advertising Research
Brent McFerran Journal of Consumer Psychology
Tomas Hult Journal of Service Research
Location: Saltspring Island C
13:30-15:00 Session 7.6: Consumer Connections and Financial Outcomes
Discussant:
Varsha Jain (MICA, India)
Location: Saltspring Island B
| 13:30 | Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior (abstract) |
| 13:50 | The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract (abstract) |
| 14:10 | Marketing when Insiders are locked In (abstract) |
| 14:30 | Variability of Brands: Perspectives of Perceived Entitativity (abstract) |
13:30-15:00 Session 7.7: Service and Bandwagon Situations
Discussant:
Mansur Khamitov (Nanyang Technological University, Singapore)
Location: Saltspring Island A
| 13:30 | How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty (abstract) |
| 13:50 | Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams (abstract) |
| 14:10 | Bandwagon Consumption Among the South African Black Middle Class (abstract) |
| 14:30 | The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract (abstract) |
13:30-15:00 Session 7.8: Panel: Macromarketing Issues for Marketers
Discussant:
Mark Peterson (University of Wyoming, United States)
Location: Pender Island
| 13:30 | Macromarketing Issues for Marketers (abstract) |
13:30-15:00 Session 7.9: Customer Response Contexts
Discussant:
Clark Johnson (Saint Louis University, United States)
Location: Quadra Island
| 13:30 | Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process (abstract) |
| 13:50 | Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners (abstract) |
| 14:10 | Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders (abstract) |
15:30-17:00 Session 8.1: Consumers and Brands
Discussant:
Marie Cecile Cervellon (EDHEC BUSINESS SCHOOL, France)
Location: Moresby Island
| 15:30 | A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior (abstract) |
| 15:50 | Think versus Feel: Two Dimensions of Brand Anthropomorphism (abstract) |
| 16:10 | Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses (abstract) |
15:30-17:00 Session 8.2: Marketing in a World of Social and Mobile Technologies
Discussant:
Moutusy Maity (Indian Institute of Management, Lucknow, India)
Location: Cortes Island
| 15:30 | The Paradigm of Sharing: A Unifying Conceptualization (abstract) |
| 15:50 | From third place to third space: how social networking sites shape the perception of our social spaces (abstract) |
| 16:10 | The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing (abstract) |
15:30-17:00 Session 8.3: Marketing Strategy and Decision-Making
Discussant:
Michael Peasley (Middle Tennessee State, United States)
Location: Denman Island
| 15:30 | Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract (abstract) |
| 15:50 | How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda (abstract) |
| 16:10 | Toward A New Managerial Framework of Marketing Practice: Structured Abstract (abstract) |
15:30-17:00 Session 8.4: Buyer-Seller Interactions
Discussant:
James J. Zboja (Creighton University, United States)
Location: Galiano Island
| 15:30 | Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract (abstract) |
| 15:50 | Overcorrection in Mixed Racial Purchasing: Structured Abstract (abstract) |
| 16:10 | The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance (abstract) |
| 16:30 | Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate (abstract) |
15:30-17:00 Session 8.5: Innovation and Co-Creation
Discussant:
Steven Dahlquist (Central Michigan University, United States)
Location: Saltspring Island C
| 15:30 | When Crowdsourcing Proposition Rejection Reinforces Brand Relationship (abstract) |
| 15:50 | Co-creation for Customer Engagement Management: When do they Want to Talk? (abstract) |
| 16:10 | Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation? (abstract) |
| 16:30 | What Frugal Products Are and Why They Matter: Structured Abstract (abstract) |
15:30-17:00 Session 8.6: Special Issues in Non-Profit Marketing and Public Policy
Discussant:
Karen Hopkins (Auburn University, United States)
Location: Saltspring Island B
| 15:30 | Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth (abstract) |
| 15:50 | Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society (abstract) |
15:30-17:00 Session 8.7: Advertising and Mobile Marketing
Discussant:
Jeandri Robertson (Luleå University of Technology (Sweden); Red & Yellow Creative School of Business (South Africa), South Africa)
Location: Saltspring Island A
| 15:30 | In-Game Advertising and Gamers’ Behavior in App Environment (abstract) |
| 15:50 | Predicting the future of advertising creative research (abstract) |
| 16:10 | Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective? (abstract) |
| 16:30 | Influential Language, Imagery, and Claims in Print Advertising (abstract) |
15:30-17:00 Session 8.8: Firm Sustainable Initiatives and Cause-Related Marketing
Discussant:
Marjorie Delbaere (University of Saskatchewan, Canada)
Location: Pender Island
| 15:30 | Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract (abstract) |
| 15:50 | Point of Sale Donations from a Managerial Perspective: A Structured Abstract (abstract) |
| 16:10 | When Extremely Good is Not Enough for Sustainability Disclosures (abstract) |
| 16:30 | Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract (abstract) |
15:30-17:00 Session 8.9: The Past, Present, and Future of Marketing Textbooks
Discussant:
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Location: Quadra Island
| 15:30 | Marketing Textbooks: Past, Present, and Future? (abstract) |
18:00-19:00 Reception
Location: Pacific Ballroom
Friday, May 31st
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 9.1: Value Creation in Services
Discussant:
Stuart Barnes (King's College London, UK)
Location: Moresby Island
| 08:30 | A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract (abstract) |
| 08:50 | Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption (abstract) |
| 09:10 | Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning (abstract) |
| 09:30 | Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract) (abstract) |
08:30-10:00 Session 9.2: Insights into Marketing Communications
Discussant:
Ilgim Dara Benoit (Appalachian State University, United States)
Location: Cortes Island
| 08:30 | Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations (abstract) |
| 08:50 | Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice (abstract) |
| 09:10 | When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size (abstract) |
| 09:30 | An Investigation of Slacktivism in Online Donation Campaigns (abstract) |
08:30-10:00 Session 9.3: Cultures and Brands in the International Environment
Discussant:
Ingrid Poncin (UCL - Louvain school of Management (LSM), Belgium)
Location: Denman Island
| 08:30 | An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective (abstract) |
| 08:50 | Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components (abstract) |
| 09:10 | Consumer Acculturation Segmentation (abstract) |
08:30-10:00 Session 9.4: Consumers, Innovation, and Well-Being
Discussant:
Eleftherios Alamanos (Newcastle University, UK)
Location: Galiano Island
| 08:30 | Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion (abstract) |
| 08:50 | Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers (abstract) |
| 09:10 | How does providing financial information impact retirement intentions? (abstract) |
| 09:30 | How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations (abstract) |
08:30-10:00 Session 9.5: Special Issues in Branding
Discussant:
Natalia Yannopoulou (Newcastle University, UK)
Location: Saltspring Island C
| 08:30 | The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community (abstract) |
| 08:50 | Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract (abstract) |
| 09:10 | The picture of luxury: millennials’ relationship with luxury brands (abstract) |
| 09:30 | The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity (abstract) |
08:30-10:00 Session 9.6: Originality, Technology, and Retailing
Discussant:
Iana Lukina (University of south florida, United States)
Location: Saltspring Island B
| 08:30 | I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ (abstract) |
| 08:50 | Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract) (abstract) |
| 09:10 | An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior (abstract) |
| 09:30 | From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract (abstract) |
08:30-10:00 Session 9.7: Marketing Education Curriculum and Assessment
Discussant:
Tobias Otterbring (Aarhus University, Denmark)
Location: Saltspring Island A
| 08:30 | Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract (abstract) |
| 08:50 | Soft Skills as an Assessed Course Component: Structured Abstract (abstract) |
| 09:10 | The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups (abstract) |
| 09:30 | I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION (abstract) |
08:30-10:00 Session 9.8: Terroir, Tourism, and Experiences
Discussant:
Sarah Mady (American University, United States)
Location: Quadra Island
| 08:30 | Terroir And Rural Business Sustainability (abstract) |
| 08:50 | Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract (abstract) |
| 09:10 | A study of camino de santiago hikers (abstract) |
08:30-10:00 Session 9.9: Theory Forum
Discussant:
Manjit Yadav (Texas A&M University, United States)
Location: Pender Island
10:30-12:00 Session 10.1: Marketing Capabilities, Strategy, and Performance
Discussant:
Geoff Simmons (Queen's University Belfast, UK)
Location: Moresby Island
| 10:30 | The Effect of Big Data on Small Firm Marketing Capabilities (abstract) |
| 10:50 | Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance (abstract) |
| 11:10 | The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract (abstract) |
| 11:30 | Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities (abstract) |
10:30-12:00 Session 10.10: Theory Forum
Discussant:
Manjit Yadav (Texas A&M University, United States)
Location: Pender Island
10:30-12:00 Session 10.2: Positive, Negative, and Fake in Branding
Discussant:
Rebecca Rast (Missouri State University, United States)
Location: Cortes Island
| 10:30 | STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands (abstract) |
| 10:50 | Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding (abstract) |
| 11:10 | Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness (abstract) |
| 11:30 | The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation (abstract) |
10:30-12:00 Session 10.3: Information, Privacy, and Consumer Behavior
Discussant:
Martin Bieler (University of St. Gallen, Switzerland)
Location: Denman Island
| 10:30 | Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract (abstract) |
| 10:50 | Usage-Based Auto Insurance: Savings vs. Privacy Considerations (abstract) |
| 11:10 | A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications (abstract) |
10:30-12:00 Session 10.4: Leadership and International Marketing
Discussant:
Luis Torres (Georgia Gwinnett College, United States)
Location: Galiano Island
| 10:30 | Leadership effectiveness and marketing successful stories in latin america (abstract) |
| 10:50 | Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance (abstract) |
| 11:10 | Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract (abstract) |
10:30-12:00 Session 10.5: Sustainable Consumption and Green Products
Discussant:
Laurent Bertrandias (Toulouse Business School, France)
Location: Saltspring Island C
| 10:30 | Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract (abstract) |
| 10:50 | Examination of the preference of french consumers in the fashion sector: how important is ethical attribute? (abstract) |
| 11:10 | The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract (abstract) |
10:30-12:00 Session 10.6: Special Issues in Services
Discussant:
Luke Liska (University of South Florida, United States)
Location: Saltspring Island B
| 10:30 | The Value of Psychological Capital for Customer Participation Management: Structured Abstract (abstract) |
| 10:50 | Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking (abstract) |
| 11:10 | Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico (abstract) |
10:30-12:00 Session 10.7: Consumers in a Social World
Discussant:
Beibei Dong (Lehigh University, United States)
Location: Saltspring Island A
| 10:30 | Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract (abstract) |
| 10:50 | STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer (abstract) |
| 11:10 | Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness (abstract) |
| 11:30 | Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing (abstract) |
10:30-12:00 Session 10.8: Factors that Influence Brand Success and Failure
Discussant:
Weiling Zhuang (EKU SCM faculty, United States)
Location: Quadra Island
| 10:30 | Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception (abstract) |
| 10:50 | Consumer Response to Product Safety Recall: An Empirical Research from China (abstract) |
10:30-12:00 Session 10.9: Meet the Editors II
Nina Michaelidou International Marketing Review
Nina Michaelidou Journal of Consumer Behavior
K. Sivakumar Journal of Product Innovation Management
Shintaro Okazaki Journal of Advertising
Christian Germelmann Journal of Business Research
Chuck Ingene Journal of Retailing
Leyland Pitt Business Horizons
Mark Peterson Journal of Macromarketing
Location: Waddington
12:00-13:30 Session 11.1: Understanding Purchase Intentions across Different Contexts
Discussant:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: Moresby Island
| 12:00 | The Impact of a Complement-Based Assortment Organization on Purchases (abstract) |
| 12:20 | When the star beckons: celebrity-branded products and retailer resonance (abstract) |
| 12:40 | No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey (abstract) |
| 13:00 | Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior (abstract) |
12:00-13:30 Session 11.2: Values and CSR
Discussant:
Andrew Flostrand (Luleå University of Technology, Canada)
Location: Cortes Island
| 12:00 | Millennials Buy CSR – Yes, No, or Maybe? (abstract) |
| 12:20 | Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract (abstract) |
| 12:40 | High Growth Private Companies: Values Led and Profitable (abstract) |
| 13:00 | Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values (abstract) |
12:00-13:30 Session 11.3: Doctoral Colloquium: Social Media/Digital Marketing Issues
Discussant:
Mathieu Kacha (University of Lorraine, France)
Location: Denman Island
| 12:00 | Using Online Search Volume to Predict Firm’s Performance: Structured Abstract (abstract) |
| 12:12 | Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract (abstract) |
| 12:24 | Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers (abstract) |
| 12:36 | Understanding the influence of digital technologies on the engagement toward pro-social behaviors (abstract) |
12:00-13:30 Session 11.4: Special Session: New Directions in B2B Sales & Marketing Research
Discussant:
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
Location: Galiano Island
| 12:00 | "New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village (abstract) |
| 12:20 | "New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface (abstract) |
| 12:40 | "New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making (abstract) |
| 13:00 | "New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process (abstract) |
12:00-13:30 Session 11.5: Special Session: Brand Heritage: Cross Cultural Perceptions
Discussant:
Fabien Pecot (University of York, UK)
Location: Saltspring Island C
| 12:00 | Brand Heritage: Cross cultural perceptions - Special Session (abstract) |
12:00-13:30 Session 11.6: Panel: Implications of Robotic Shopping Assistants
Discussant:
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Location: Saltspring Island B
| 12:00 | Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales (abstract) |
12:00-13:30 Session 11.7: Issues of Gender and Pricing in Advertising
Discussant:
Vahid Rahmani (Rowan University, United States)
Location: Saltspring Island A
| 12:00 | Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts (abstract) |
| 12:20 | Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice (abstract) |
| 12:40 | Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract) (abstract) |
12:00-13:30 Session 11.8: Country Image, Language and Shopping Situations
Discussant:
Matteo Montecchi (King's College London, UK)
Location: Quadra Island
| 12:00 | Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract (abstract) |
| 12:20 | A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation (abstract) |
| 12:40 | Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach (abstract) |
| 13:00 | What Makes the Difference? Employee Social Media Brand Engagement (abstract) |
12:00-13:30 Session 11.9: Measurement Issues and Service Situations
Discussant:
Christopher Hopkins (Auburn University, United States)
Location: Pender Island
| 12:00 | Why the shortened ADAPTS Scale Should not be used for Sales Students (abstract) |
| 12:20 | White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract (abstract) |
| 12:40 | Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract) (abstract) |
| 13:00 | Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract (abstract) |
13:30-15:00 Session 12.1: Choice in Consumption Contexts
Discussant:
Arnaud Rivière (IAE de l'Université de Tours, France)
Location: Moresby Island
| 13:30 | Subjective financial deprivation and budget allocation preferences (abstract) |
| 13:50 | Is there a Self Beyond Identity? (abstract) |
| 14:10 | How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name (abstract) |
13:30-15:00 Session 12.2: Capturing Digital Value
Discussant:
Joseph Jones (North Dakota State University, United States)
Location: Cortes Island
| 13:30 | Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition (abstract) |
| 13:50 | Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting (abstract) |
| 14:10 | Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract) (abstract) |
| 14:30 | The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages (abstract) |
13:30-15:00 Session 12.3: Creativity and Novelty in Marketing
Discussant:
Anna-Laura Himmelreich (FAU Erlangen-Nürnberg, Germany)
Location: Denman Island
| 13:30 | Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage (abstract) |
| 13:50 | Products' digital transformation effect on perceived luxury level and brand authenticity (abstract) |
| 14:10 | New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference? (abstract) |
| 14:30 | Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance (abstract) |
13:30-15:00 Session 12.4: Aging Consumers and Stereotypes
Discussant:
Cleopatra Veloutsou (University of Glasgow, UK)
Location: Galiano Island
| 13:30 | Structured abstract: Responses to Female Sexual Power Portrayals in Ads (abstract) |
| 13:50 | Psychological effects of social exclusion on stereotyping and consumer behavior (abstract) |
| 14:10 | Authentic ethnic advertisement perceptions (abstract) |
13:30-15:00 Session 12.5: Sharing Good and Bad Experiences Online
Discussant:
Victoria Andrade (King's College London, UK)
Location: Saltspring Island C
| 13:30 | Personalized online recommendations and the effect of trust and valence: structured abstract (abstract) |
| 13:50 | An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram. (abstract) |
| 14:10 | The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract (abstract) |
13:30-15:00 Session 12.6: Uncertainty and Morality in the Global Marketplace
Discussant:
Naz Onel (Stockton University, United States)
Location: Saltspring Island B
| 13:30 | Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience (abstract) |
| 13:50 | Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas (abstract) |
| 14:10 | Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption (abstract) |
13:30-15:00 Session 12.7: From Qualitative to Quantitative: What Do We Know About Marketing Research Methods?
Discussant:
Jihoon Cho (Kansas State University, United States)
Location: Saltspring Island A
| 13:30 | Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract (abstract) |
| 13:50 | Assessing Strategic Customer Behavior under Bounded Rationality (abstract) |
| 14:10 | Role Of Task Difficulty In Brand Image Measurements: Structured Abstract (abstract) |
13:30-15:00 Session 12.8: Consumer Responses to New Technologies
Discussant:
Tanya Singh (Concordia University, Canada)
Location: Quadra Island
| 13:30 | “What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving (abstract)  |
| 13:50 | The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility (abstract) |
| 14:10 | Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract (abstract) |
| 14:30 | Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract (abstract) |
13:30-15:00 Session 12.9: Consumer Experience in the Services Context
Discussant:
Colleen Bee (Oregon State University, United States)
Location: Pender Island
| 13:30 | STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES (abstract) |
| 13:50 | Online environment-product congruence: The role of experience and product consumption type on product liking (abstract) |
| 14:10 | The Entertaining Experience of Suspense: Determinants of Pleasure (abstract) |
| 14:30 | How Peer-to-Peer Sharing Promotes Product Purchase (abstract) |
15:30-17:00 Session 13.1: Strategic Marketing in the Dynamic Environment
Discussant:
Simos Chari (Alliance Manchester Business School, University of Manchester, UK)
Location: Moresby Island
| 15:30 | Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination (abstract) |
| 15:50 | Assessing Configurations and Outcomes in Strategic Marketing Research (abstract) |
| 16:10 | Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand (abstract) |
| 16:30 | Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts (abstract) |
15:30-17:00 Session 13.2: Marketing Strategies for eWOM
Discussant:
Jeannette Paschen (KTH Royal Institute of Technology, Sweden)
Location: Cortes Island
| 15:30 | Impact of online review format on consumer ewom and visit intentions (abstract) |
| 15:50 | Leveraging User-Generated Content for demand-side strategy (abstract) |
| 16:10 | Sense and Sensibility: What are Customers Looking for in Online Product Reviews? (abstract) |
| 16:30 | Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract (abstract) |
15:30-17:00 Session 13.3: Enhancing Brand Outcomes
Discussant:
Jennifer Espinosa (Rowan University, United States)
Location: Denman Island
| 15:30 | Police brutality and running shoes: Authentic corporate social activism or woke-washing? (abstract) |
| 15:50 | The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract (abstract) |
| 16:10 | A Structured Abstract: The Influence of Retail Return Policies on Brand Image (abstract) |
15:30-17:00 Session 13.4: Understanding Boundary Spanners in Evolving Markets
Discussant:
Patricia Rossi (IESEG School of Management, France)
Location: Galiano Island
| 15:30 | Bridging Islands: Boundary Resources in Solution Networks (abstract) |
| 15:50 | Effective Control Practices in Sales Management: A Comparative Study in Developing Countries (abstract) |
| 16:10 | Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change (abstract) |
| 16:30 | How can supervisors help frontline employees deal with customer mistreatment? a structured abstract (abstract) |
15:30-17:00 Session 13.5: Aesthetics, the Senses, and the Environment in Retailing
Discussant:
Nina Krey (Rowan University, United States)
Location: Saltspring Island C
| 15:30 | Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract (abstract) |
| 15:50 | Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life) (abstract) |
| 16:10 | Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract (abstract) |
| 16:30 | Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco (abstract) |
15:30-17:00 Session 13.6: Smart Technologies for Smart Consumers
Discussant:
Marc Kuhn (DHBW Baden-Württemberg Stuttgart, Germany)
Location: Saltspring Island B
| 15:30 | Usability Of Automated Driving Functions – A User Experience Study (abstract) |
| 15:50 | Customer Brand Engagement Initiated Through Intelligent Chatbots (abstract) |
| 16:10 | Social Media Usage and Status Consumption Structured Abstract (abstract) |
15:30-17:00 Session 13.7: Organizational Climate, CSR, and Sustainability
Discussant:
Peggy Cunningham (Dalhousie University, Canada)
Location: Saltspring Island A
| 15:30 | CSR -the best of both worlds. Driving returns to the business and its employees (abstract) |
| 15:50 | The public healthcare system as a service network. an assessment through the time. structured abstract (abstract) |
15:30-17:00 Session 13.8: Insights into Perceived Value
Discussant:
Carri Reisdorf Tolmie (Elon University, United States)
Location: Quadra Island
| 15:30 | Reconceptualizing Brand Origin (abstract) |
| 15:50 | Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods (abstract) |
| 16:10 | The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response (abstract) |
| 16:30 | Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes (abstract) |
15:30-17:00 Session 13.9: Special Session: Blockchain Technology and Marketing
Discussant:
Ajjan Haya (Elon University, United States)
Location: Pender Island
| 15:30 | Blockchain Technology and How It Will Change Marketing (abstract) |