Program for Friday, May 31st: Talk View

PROGRAM FOR FRIDAY, MAY 31ST: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

08:30-08:50

A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract

Joe Cronin, Brian Bourdeau, Duane Nagel, Christopher Hopkins

08:50-09:10

Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation

Carole Charbonnel

09:10-09:30

Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine

Stuart Barnes, Richard Rutter, Jan Mattsson, Flemming Sørensen

09:30-09:50

Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured

Arash Valipour, Ghasem Zaefarian, Matthew Robson, Zhaleh Najafi Tavani

08:30-08:50

Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand

Matthias Limbach, Steffen Schmidt, Philipp Reiter, Sascha Langner

08:50-09:10

Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage

A. Close Scheinbaum, H. Son, Y. Jeon, G. Wilcox, S.C. Yoo

09:10-09:30

When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size

Ilgım Dara Benoit, Elizabeth G. Miller

09:30-09:50

An Investigation of Slacktivism in Online Donation Campaigns

Yashar Dehdashti, Lawrence Chonko, Aidin Namin, Brian Ratchford

08:30-08:50

An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory

Gerardo Moreira, Cuauhtemoc Luna-Nevarez

08:50-09:10

Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components

Carmen Lopez, George Balabanis

09:10-09:30

Consumer Acculturation Segmentation

Kristina Harrison, John Ford

08:30-08:50

Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of

Kun Zhou, Jun Ye

08:50-09:10

Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers

Rajagopal Rajagopal

09:10-09:30

How does providing financial information impact retirement intentions?

Arvid Hoffmann, Daria Plotkina

09:30-09:50

How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations

Jan Kietzmann, Ian McCarthy, Karen Robson, Ulrich Paschen, Adam Mills

08:30-08:50

The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand

Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Darren Kelsey

08:50-09:10

Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract

Sergio Andres Osuna Ramirez, Cleopatra Veloutsou, Anna Morgan-Thomas

09:10-09:30

The picture of luxury: millennials’ relationship with luxury brands

Jacquline Eastman, Hyunju Shin, Kristen Ruhland

09:30-09:50

The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity

Sabinah Wanjugu, Juliann Allen, Julie Moulard

08:30-08:50

I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’

Clark Johnson, Brittney Bauer

08:50-09:10

Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract)

Jeffrey Carlson, Monika Kukar-Kinney, Heping He

09:10-09:30

An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage

Takumi Tagashira, Chieko Minami

09:30-09:50

From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured

Megan Phillips, Sommer Kapitan, Elaine Rush

08:30-08:50

Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract

Alena Kostyk, Wenkai Zhou, Michael R. Hyman

08:50-09:10

Soft Skills as an Assessed Course Component: Structured Abstract

Hulda Black, Rebecca Dingus, Alex Milovic

09:10-09:30

The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups

Rebecca Rast, Aaron Gleiberman, Juliana White

09:30-09:50

I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION

Ebru Ulusoy, Arne Baruca

08:30-08:50

Terroir And Rural Business Sustainability

Guy Leedon, Patrick L'Espoir Decosta, Vinh N. Lu, Gary Buttriss

08:50-09:10

Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An

Lanlung Chiang, Thi Le Huyen Nguyen

09:10-09:30

A study of camino de santiago hikers

Michael Basil

08:30-10:00 Theory Forum

10:30-10:50

The Effect of Big Data on Small Firm Marketing Capabilities

Grace Carson, Christina O'Connor, Geoff Simmons

10:50-11:10

Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project

Chris Hinsch, Anton Fenik, Kevin Lehnert

11:10-11:30

The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured

Joao Oliveira, John Cadogan

11:30-11:50

Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive

Zeeshan Ullah, Fahad Mushtaq, Vesa Puhakka, Naveed Iqbal

10:30-12:00 Theory Forum

10:30-10:50

STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium

Funmi Bankole, Mignon Reyneke

10:50-11:10

Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic

Thomas Allard, Lea Dunn, Katherine White

11:10-11:30

Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and

A. Flostrand, Å. Wallstrom, E. Salehi Sangari, L. Pitt, J. Kietzmann

11:30-11:50

The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and

Mansur Khamitov, Rod Duclos

10:30-10:50

Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An

Brooke Willis, Tun-Min Catherine Jai

10:50-11:10

Usage-Based Auto Insurance: Savings vs. Privacy Considerations

Miremad Soleymanian, Charles Weinberg, Ting Zhu

11:10-11:30

A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth

Elvira Ismagilova, Nripendra Rana, Emma Slade, Yogesh Dwivedi

10:30-10:50

Leadership effectiveness and marketing successful stories in latin america

Luis Torres, Carlos Ruiz

10:50-11:10

Institutional home country profiles, export knowledge-related resources allocation and SMEs export

Raluca Mogos Descotes, Bjorn Walliser

11:10-11:30

Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured

Shuang Wu, Li Jenny Ji

10:30-10:50

Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract

Ceren Ekebas-Turedi, Elika Kordrostami, Ilgim Dara Benoit

10:50-11:10

Examination of the preference of french consumers in the fashion sector: how important is ethical

Mohamed Akli Achabou

11:10-11:30

The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured

Robert Mittelman, Jose Rojas-Mendez

10:30-10:50

The Value of Psychological Capital for Customer Participation Management: Structured Abstract

Sara Leroi-Werelds, Sandra Streukens

10:50-11:10

Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical

Jessica Wyllie, Jamie Carlson, Mohammad Rahman

11:10-11:30

Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in

Ananya Rajagopal

10:30-10:50

Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract

Faheem Ahmed, Pierre Valette-Florence

10:50-11:10

STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer

Tobias Otterbring

11:10-11:30

Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness

Bryan Hochstein, Willy Bolander, Alex Pratt, Benjamin Britton

11:30-11:50

Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related

Chun-Tuan Chang, Xing-Yu （marcos） Chu, I-Ting Tsai, Ming-Tsung Kung

10:30-10:50

Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception

Anouk de Regt, Stuart J. Barnes, Kirk Plangger

10:50-11:10

Consumer Response to Product Safety Recall: An Empirical Research from China

Weiling Zhuang, Yinping Mu, Barry Babin

10:30-12:00 Meet the Editors II

12:00-12:20

The Impact of a Complement-Based Assortment Organization on Purchases

P. Sarantopoulos, A. Theotokis, K. Pramatari, A. Roggeveen

12:20-12:40

When the star beckons: celebrity-branded products and retailer resonance

Vishag Badrinarayanan, Enrique Becerra

12:40-13:00

No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified

Thomas Leclercq, Ingrid Poncin

13:00-13:20

Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer

Klaus-Peter Wiedmann, Levke Albertsen, Evmorfia Karampournioti

12:00-12:20

Millennials Buy CSR – Yes, No, or Maybe?

Steven Dahlquist, Michael Garver

12:20-12:40

Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract

Michael Peasley, Parker Woodroof, Joshua Coleman

12:40-13:00

High Growth Private Companies: Values Led and Profitable

Peggy Cunnningham

13:00-13:20

Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural

Joy Kozar

12:00-12:12

Using Online Search Volume to Predict Firm’s Performance: Structured Abstract

Ran Liu

12:12-12:24

Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured

Ran Liu

12:24-12:36

Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their

Pauline Claeys

12:36-12:48

Understanding the influence of digital technologies on the engagement toward pro-social behaviors

Avreliane Kullak

12:00-12:20

"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin

Robert Mayberry

12:20-12:40

"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface

Avinash Malshe

12:40-13:00

"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision

Nwamaka Anaza

13:00-13:20

"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying

Carolyn Curasi, Jim Boles

12:00-12:45

Brand Heritage: Cross cultural perceptions - Special Session

Fabien Pecot, Altaf Merchant, Sunmee Choi, Varsha Jain, Greg Rose, Mei Rose

12:00-12:18

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and

Fukawa, Huang, Hollebeek, Gruber, Paluch, Stewart, Williams, Wittkop

12:00-12:20

Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts

Andreas Aigner, Robert Wilken, Sylvie Geisendorf

12:20-12:40

Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice

Vahid Rahmani, Elika Kordrostami, John Ford

12:40-13:00

Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)

Hamid Shaker, Sylvain Senecal, Sihem Taboubi, Yany Grégoire

12:00-12:20

Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract

Kirk Plangger, Chatdanai Pongpatipat, Zixuan Cheng, Leyland Pitt

12:20-12:40

A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing

Stefanie Sohn, Malte Fiedler, Wolfgang Fritz

12:40-13:00

Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach

Sabrina Heix, Hartmut Holzmueller

13:00-13:20

What Makes the Difference? Employee Social Media Brand Engagement

Sherese Duncan, Christine Pitt, Sarah Lord Ferguson, Phillip Grant

12:00-12:20

Why the shortened ADAPTS Scale Should not be used for Sales Students

Aaron Arndt

12:20-12:40

White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended

Bruna Jochims, Adilson Borges

12:40-13:00

Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured

George Franke, Marko Sarstedt

13:00-13:20

Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured

Eduardo Mangini, Cláudia Simões, André Urdan

13:30-13:50

Subjective financial deprivation and budget allocation preferences

Laurent Bertrandias, Alexandre Lapeyre

13:50-14:10

Is there a Self Beyond Identity?

Nanda Viswanathan

14:10-14:30

How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient

Dickson Tok, Chun-Tuan Chang

13:30-13:50

Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition

Joseph Jones

13:50-14:10

Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting

Matthew Wilson, Obi Obilo, Karen Robson

14:10-14:30

Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured

Gunwoo Yoon

14:30-14:50

The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand

Georgios Tsimonis, Sergios Dimitriadis

13:30-13:50

Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product

Subin Im, Charles Noble, Daisuke Ishida, Naoto Onzo

13:50-14:10

Products' digital transformation effect on perceived luxury level and brand authenticity

Sayma Messelmani, Virginie de Barnier

14:10-14:30

New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A

Yazhen Xiao, Haisu Zhang

14:30-14:50

Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance

Jiajun Wu, Matthew O'Hern, Jun Ye

13:30-13:50

Structured abstract: Responses to Female Sexual Power Portrayals in Ads

Melika Kordrostami, Russell Laczniak

13:50-14:10

Psychological effects of social exclusion on stereotyping and consumer behavior

Felipe Pantoja, Patricia Rossi, Marat Bakpayev, Sukki Yoon

14:10-14:30

Authentic ethnic advertisement perceptions

Nora Alomar, Natalia Yannopoulou, Klaus Schoefer

13:30-13:50

Personalized online recommendations and the effect of trust and valence: structured abstract

Mazen Jaber, Chatdanai Pongpatipat

13:50-14:10

An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on

Sevil Yesiloglu, Simrit Gill

14:10-14:30

The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured

Xia Liu, Hyunju Shin, Alvin Burns

13:30-13:50

Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive

Samuel Sekar, Robert Hooker

13:50-14:10

Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories

Joon Soo Lim, Kyujin Shim

14:10-14:30

Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury

Ling Jiang, Juan Shan

13:30-13:50

Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured

Nicholas Danks, Pratyush Sharma, Marko Sarstedt

13:50-14:10

Assessing Strategic Customer Behavior under Bounded Rationality

Jihoon Cho, Anocha Aribarg, Puneet Manchanda

14:10-14:30

Role Of Task Difficulty In Brand Image Measurements: Structured Abstract

Melisa Mete, Gary Davies

13:30-13:50

“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated

Marc Kuhn, Viola Marquardt

13:50-14:10

The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product

Jyh-Shen Chiou, Chiayang Chang, Chih-Wei Lin

14:10-14:30

Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured

Tyler Hancock, Brett Kazandjian, Christian Barney, Kavitha Nambisan

14:30-14:50

Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract

Maximilian Groh, Cláudia Simões

13:30-13:50

STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT)

Yang Lu, Savvas Papagiannidis, Eleftherios Alamanos

13:50-14:10

Online environment-product congruence: The role of experience and product consumption type on product

Luke Liska

14:10-14:30

The Entertaining Experience of Suspense: Determinants of Pleasure

Robert Madrigal, Colleen Bee

14:30-14:50

How Peer-to-Peer Sharing Promotes Product Purchase

Jan Klein, Katrin Merfeld, Mark-Philipp Wilhelms, Sven Henkel

15:30-15:50

Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical

Sreedhar Madhavaram, Vishag Badrinarayanan, Robert McDonald

15:50-16:10

Assessing Configurations and Outcomes in Strategic Marketing Research

Simos Chari, George Balabanis

16:10-16:30

Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand

Claudia Gonzalez, Frank Alpert, Josephine Previte

16:30-16:50

Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign

Hajer Bachouche, Ouidade Sabri

15:30-15:50

Impact of online review format on consumer ewom and visit intentions

Daria Plotkina, Jessie Pallud

15:50-16:10

Leveraging User-Generated Content for demand-side strategy

Terrence Brown, Mana Farshid

16:10-16:30

Sense and Sensibility: What are Customers Looking for in Online Product Reviews?

Fang Wang, Sahar Karimi

16:30-16:50

Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured

Mojtaba Poorrezaei, Christopher Pich, Louise Spry

15:30-15:50

Police brutality and running shoes: Authentic corporate social activism or woke-washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya Kemper

15:50-16:10

The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract

Dr. Prof. Varsha Jain, Altaf Merchant, Preeti Shroff, Subhalakshmi Bezbaruah

16:10-16:30

A Structured Abstract: The Influence of Retail Return Policies on Brand Image

Jennifer Espinosa, Lisa Monahan

15:30-15:50

Bridging Islands: Boundary Resources in Solution Networks

Ruiqi Wei, Susi Geiger, Roisin Vize

15:50-16:10

Effective Control Practices in Sales Management: A Comparative Study in Developing Countries

Rajagopal Rajagopal

16:10-16:30

Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business

Niko Lipiäinen, Kirsi Kokkonen

16:30-16:50

How can supervisors help frontline employees deal with customer mistreatment? a structured abstract

Achilleas Boukis, Christos Koritos, Kate Daunt, Avraam Papastathopoulos

15:30-15:50

Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured

Christian Barney, Carol Esmark-Jones, Adam Farmer, Haley Hardman

15:50-16:10

Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life)

Jose-Domingo Mora

16:10-16:30

Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured

Nino Ruusunen, Tommi Laukkanen

16:30-16:50

Shopping mall values, customer satisfaction and royalty: The moderation of education level in

Delphine Godefroit-Winkel, Mbaye Fall Diallo, Souad Djelassi

15:30-15:50

Usability Of Automated Driving Functions – A User Experience Study

Sarah Selinka, Benjamin Österle, Marc Kuhn

15:50-16:10

Customer Brand Engagement Initiated Through Intelligent Chatbots

Tichakunda Rodney Mwenje, Anne Marie Doherty, Graeme McLean

16:10-16:30

Social Media Usage and Status Consumption Structured Abstract

Ali Heydari, Michel Laroche

15:30-15:50

CSR -the best of both worlds. Driving returns to the business and its employees

Sarah Schaefer, Peggy Cunningham, Sandra Diehl, Ralf Terlutter

15:50-16:10

The public healthcare system as a service network. an assessment through the time. structured

Rocio Rodriguez, Goran Svensson, Carmen Otero-Neira, Carmen Padin Fabeiro

15:30-15:50

Reconceptualizing Brand Origin

Adam Mills

15:50-16:10

Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards

Evmorfia Karampournioti, Levke Albertsen, Nadine Hennigs

16:10-16:30

The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising

Dan Petrovici, Linda Golden, Dariya Orazbek

16:30-16:50

Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes

Brittney Bauer, Brad Carlson, Clark Johnson, Mark Arnold

15:30-17:00

Blockchain Technology and How It Will Change Marketing

A. Haya, D. Harrison, J. Green, N. Subramoniapillai Ajeetha, H. Wang

18:00-21:00 AMS President's Reception and Gala (cosponsored by Springer)