AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

This page contains an index consisting of author-provided keywords.

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(Multi)-Acculturation	Food Acculturation of Professional Expatriates: A Cross-Cultural Study
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2016 Presidential Election	2016 Presidential Election: The impact of Fear and Threat
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99 Ending	Right digit effect and subjective relative income
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Absorptive capabilities	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
absorptive capacity	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
Access-based	The Paradigm of Sharing: A Unifying Conceptualization
activation	Consumer response to sport sponsor’s message articulation and activation on twitter
Active Learning	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
Ad Claims	When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size
adaptation	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
adaptive selling	Why the shortened ADAPTS Scale Should not be used for Sales Students
ADAPTS	Why the shortened ADAPTS Scale Should not be used for Sales Students
adoption	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
ads	The impact of culture on humorous ads
advergame	Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract)
Advertisement	When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size
advertisements	Effectiveness of advertisements using brand heritage: a construal level approach Influential Language, Imagery, and Claims in Print Advertising
Advertising	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract Structured abstract: How women respond to female empowerment songs? Authentic ethnic advertisement perceptions Predicting the future of advertising creative research
Advertising Appeals	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
Advertising effectiveness	The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Advertising Messaging	Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
aesthetics of packaging design	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS
affect	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
affect regulation	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
Africa	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
Age stereotypes	Brand oldness associations: Identification of dimensions and measurement
Agency-client	Predicting the future of advertising creative research
Agri-food Industry	The Effect of Big Data on Small Firm Marketing Capabilities
AI and customer brand engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Album On-Line	Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract
Alcohol	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Alcohol intoxication	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
ales effort	A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort
Alliance Termination	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
Alternative food	Terroir And Rural Business Sustainability
altruism	The Moderating Role of Fear on Altruistic Blood Donations
Ambassadors	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Ambivalence	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter?
Antecedents of Chatbot Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
anti-consumption	Rightist Reasons against Consumption: Structured Abstract
Anticipated Guilt	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
appropriation	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
apps	In-Game Advertising and Gamers’ Behavior in App Environment
Arousal	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
articulation	Consumer response to sport sponsor’s message articulation and activation on twitter
Artificial intelligence	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters
Artificial intelligence and customer engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Aspirational Buying	Millennials Buy CSR – Yes, No, or Maybe?
Assimilation-contrast theory	An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract
Assortment Organization	The Impact of a Complement-Based Assortment Organization on Purchases
attachment	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
Attitude	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity
attitudes	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
Attitudes toward Chinese brands	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
Attitudes toward general elections	Why do voters in transitioning economies vote the way they do? Scale development and validation
Attitudes toward Western brands	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
attractiveness	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
attribution theory	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Augmented Reality	Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract
Authentic Advertising	Authentic ethnic advertisement perceptions
Authentic Assessment	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners
Authenticity	Disentangling the Meanings of Brand Authenticity Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract Authentic ethnic advertisement perceptions
Automated Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Automated Driving	Usability Of Automated Driving Functions – A User Experience Study “What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
Automated service interactions	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract Customer Brand Engagement Initiated Through Intelligent Chatbots
Automation and Customer Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Awareness	Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
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B2B	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village "New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making "New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface "New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process Influential Language, Imagery, and Claims in Print Advertising
B2B Advertising	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
B2B Advertising Research	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making
B2B electronic market	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
B2B exchange	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
B2B marketing	New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector New Research Avenues for Storytelling in Marketing The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
B2B networks	Bridging Islands: Boundary Resources in Solution Networks
B2B selling	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
B2C advertising	Influential Language, Imagery, and Claims in Print Advertising
Bandwagon Consumption	Bandwagon Consumption Among the South African Black Middle Class
Bandwagon effect	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
beauty brands	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract
behavioral design	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
behavioral pricing	Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
behaviors	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract
benign envy	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
bibliometrics	Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract)
big data	Usage-Based Auto Insurance: Savings vs. Privacy Considerations The Effect of Big Data on Small Firm Marketing Capabilities The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Big Data Analytics	Big data analytics, new product ideas and decision making: Structured Abstract
bilingual marketing	Inferences about target market from languages on website and its implications
Blended class	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Blockchain	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
Blockchain technology	Blockchain Technology and How It Will Change Marketing
Blockchain technology research	Blockchain Technology and How It Will Change Marketing
Blockchain technology use	Blockchain Technology and How It Will Change Marketing
Boundary spanners	Bridging Islands: Boundary Resources in Solution Networks
Bounded Rationality	Assessing Strategic Customer Behavior under Bounded Rationality
Boycott intentions	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
Brand Acquisition	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity
Brand Advertising	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Brand age	Brand oldness associations: Identification of dimensions and measurement
Brand anthropomorphism	Brand oldness associations: Identification of dimensions and measurement Think versus Feel: Two Dimensions of Brand Anthropomorphism
brand architecture	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Brand Attitude	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Brand Attributes	Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
brand authenticity	Disentangling the Meanings of Brand Authenticity The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity Products' digital transformation effect on perceived luxury level and brand authenticity
brand citizenship behaviors	All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Brand commitment	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
Brand community	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
brand complexity	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Brand Engagement	What Makes the Difference? Employee Social Media Brand Engagement Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception
brand equity	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
Brand evaluation	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation
Brand Experience	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract
Brand failures	When My Brand Does Something Morally Wrong
brand hate	I hate this brand! A classification of brand haters based on their motivations and reactions Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
Brand heritage	Effectiveness of advertisements using brand heritage: a construal level approach Brand Heritage: Cross cultural perceptions - Special Session The (co-)creation of Brand Heritage The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
brand identity	The brand identity of a football manager - the case of arsène wenger (structured abstract)
Brand Image	Role Of Task Difficulty In Brand Image Measurements: Structured Abstract A Structured Abstract: The Influence of Retail Return Policies on Brand Image
Brand Image Measurements	Role Of Task Difficulty In Brand Image Measurements: Structured Abstract
Brand Love	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
Brand loyalty	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
Brand luxury	Products' digital transformation effect on perceived luxury level and brand authenticity
Brand Management	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Brand Manager	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Brand Names	More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets
Brand oldness	Brand oldness associations: Identification of dimensions and measurement
Brand Origin	Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses Reconceptualizing Brand Origin
Brand ownership	When My Brand Does Something Morally Wrong
Brand Pages	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Brand perception	Variability of Brands: Perspectives of Perceived Entitativity
Brand perceptions	Products' digital transformation effect on perceived luxury level and brand authenticity
Brand Personality	The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Brand polarization	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
brand power	Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation
Brand relationship	Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Brand resonance pyramid model	When the star beckons: celebrity-branded products and retailer resonance
brand rivalry	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
brand social power	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
Brand Stories	Reconceptualizing Brand Origin
Brand transgression	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
Brand Trust	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR) The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract A Structured Abstract: The Influence of Retail Return Policies on Brand Image
Brand Value	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract
Brand Vulnerability	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Branding	Sports Logo Life Cycles: A Structured Abstract Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components
Brands	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage. Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
broad brand	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Budget allocation	Subjective financial deprivation and budget allocation preferences
Budget Compliance	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Budget Forecasting	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Budget Influence	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Budgeting	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Burnout	The Study of Different Factors Affecting Salesperson Deviance
Business change	Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Business ecosystem	Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
business relationships	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract
Business-to-Business	What Makes the Difference? Employee Social Media Brand Engagement Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?
buy-one-give-one business model	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
Buyer Behavior	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
Buying Process	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
Buying Team	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
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Camino	A study of camino de santiago hikers
candidates as brands	Candidates as Experiential Brands in U.S. Presidential Elections
Career management	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
Carsharing	How Peer-to-Peer Sharing Promotes Product Purchase
case studies	Research Opportunities in Direct Selling
case study	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change From third place to third space: how social networking sites shape the perception of our social spaces
cashless society	Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
Categorization	Is there a Self Beyond Identity?
cause marketing	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Cause type	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Cause-related marketing	Police brutality and running shoes: Authentic corporate social activism or woke-washing? Point of Sale Donations from a Managerial Perspective: A Structured Abstract Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
celebrity endorsement	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Celebrity Spokesperson	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Celebrity-branded products	When the star beckons: celebrity-branded products and retailer resonance
Challenge	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
charitable behavior	The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior
charitable donations	Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
charitable giving	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract
Chatbot and TAM	Customer Brand Engagement Initiated Through Intelligent Chatbots
Chatbot Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Chatbots	Customer Brand Engagement Initiated Through Intelligent Chatbots
Childhood Memories	Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers
Children as Consumers	Consumer Response to Product Safety Recall: An Empirical Research from China
China	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Chinese consumers	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
Choice	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Choice-Based-Conjoint analysis	Subjective financial deprivation and budget allocation preferences
classification	I hate this brand! A classification of brand haters based on their motivations and reactions
clean slate innovations	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
Clinton	2016 Presidential Election: The impact of Fear and Threat
closed innovation	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Closing time effect	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
Cluster analysis	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
Co-branding alliances	How do international co-branding alliances affect host country consumers’ purchase intention?
Co-creation	I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen. The (co-)creation of Brand Heritage Co-creation for Customer Engagement Management: When do they Want to Talk?
co-production	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
cognition	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
cognitive effort	Impact of online review format on consumer ewom and visit intentions
Collaborative consumption	The Paradigm of Sharing: A Unifying Conceptualization
Collaborative learning	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
collage method	The picture of luxury: millennials’ relationship with luxury brands
Color	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
commodity	How do international co-branding alliances affect host country consumers’ purchase intention?
Communication metaphors	Implications of the developments in metaphors research for marketing communications: a review and research agenda
Comparative advertising	The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Compensation	Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Compensatory consumption	Subjective financial deprivation and budget allocation preferences
Competition	Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class
Competitive reaction	Competitive Reaction Volatility and Profit Persistence
complaint handling	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Complaint Management	Demonstrating return on investment of effective complaint management: synthesis and research directions
Complementarity	The Impact of a Complement-Based Assortment Organization on Purchases
Conceptual Framework	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
conceptual metaphor theory	Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation
configuration theory	Assessing Configurations and Outcomes in Strategic Marketing Research
Confirmatory factor analysis	Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract)
Confucianism	All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
Confucius	All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
congruence	Online environment-product congruence: The role of experience and product consumption type on product liking
Congruency	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Connectivism	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
consequences	I hate this brand! A classification of brand haters based on their motivations and reactions
conservative	The Effect of Emoji Incongruency in Social Media: Structured Abstract
Conspicuous	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage.
conspicuous consumption	Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds
construal level theory	An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance Effectiveness of advertisements using brand heritage: a construal level approach An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
Construct Development	Measuring salesperson storytelling: theoretical construct development and empirical validation
Consumer	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Consumer acceptance	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Consumer Acculturation	Consumer Acculturation Segmentation
Consumer Behavior	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
Consumer Behaviors	Understanding the influence of digital technologies on the engagement toward pro-social behaviors
Consumer Behaviour	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Consumer Budgeting	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Consumer choice	Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
consumer contamination	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
Consumer data	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
Consumer Data Rights	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Consumer decision making process	Explaining sustainable consumption: a theoretical and empirical analysis
Consumer Empowerment	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
consumer empowerment strategies	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT
Consumer Engagement	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR) Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist.
consumer entitlement	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Consumer Ethnocentrism	Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses
Consumer Experience	Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception
Consumer financial decision-making	How does providing financial information impact retirement intentions?
Consumer Information Processing	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
consumer innovator	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
Consumer Involvement	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources
Consumer Motives	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Consumer needs	AN ABSTRACT: Non-compliance is a Double-Edged Sword
consumer packaged goods	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
consumer perceived efficacy	When Extremely Good is Not Enough for Sustainability Disclosures
Consumer Perception of Organics	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Consumer Perceptions	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
Consumer Personality	The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Consumer Power	Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
consumer preference	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
Consumer Procrastination	Why do consumers procrastinate and what happens next?
consumer purchase stages	Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices
Consumer response	STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands
Consumer Wellbeing	Marketing and Consumer Wellbeing in Digital Environment
consumer-brand relationship	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty The picture of luxury: millennials’ relationship with luxury brands
Consumer-retailer relationships	When the star beckons: celebrity-branded products and retailer resonance
Consumers	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
consumers' asset specificity sensitivity	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Consumers' voting habits	Why do voters in transitioning economies vote the way they do? Scale development and validation
consumption	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage. Is there a Self Beyond Identity?
Consumption Behavior	Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers
Consumption meaning	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Consumption motivations	Subtle Luxuries: Motivations for Consumption
Contenet analysis	Leveraging User-Generated Content for demand-side strategy
Content analysis	Influential Language, Imagery, and Claims in Print Advertising Predicting the future of advertising creative research
content curation	Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
Control	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China
Convergent validity	Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract)
Corporate Mobility	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Corporate political advocacy	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
corporate promises	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
corporate returns	Using Online Search Volume to Predict Firm’s Performance: Structured Abstract
Corporate social activism	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
Corporate social advocacy	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
corporate social responsibility	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract Millennials Buy CSR – Yes, No, or Maybe? High Growth Private Companies: Values Led and Profitable All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? Consumer Response to Product Safety Recall: An Empirical Research from China
Corporate’s Ethical Judgment	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
counterfactual thinking	Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
counterfeit	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
counterfeit consumption	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
Counterfeits	Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride
Country differences	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Country image	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components
Country of Origin	Reconceptualizing Brand Origin
Country-of-origin	Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components
Courage	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
Creative Intensity	Big data analytics, new product ideas and decision making: Structured Abstract
Creativity	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ Predicting the future of advertising creative research When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Critical mass	An Investigation of Slacktivism in Online Donation Campaigns
Critical review	A Critical Review of Institutional Theory in Marketing: Structured Abstract
CRM	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Cross Cultural	Brand Heritage: Cross cultural perceptions - Special Session
Cross-channel integration	An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior
Cross-Country	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
cross-culture	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract
Cross-functional integration	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Crossmodal congruency	Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
Crossmodal correspondences	Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
Crowd-voting	Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Crowdfunding	An Investigation of Slacktivism in Online Donation Campaigns
Crowdsourcing	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work Leveraging User-Generated Content for demand-side strategy When Crowdsourcing Proposition Rejection Reinforces Brand Relationship Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Cryptocurrencies	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
Cryptomnesia	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’
CSR	CSR -the best of both worlds. Driving returns to the business and its employees Think versus Feel: Two Dimensions of Brand Anthropomorphism
CSR authenticity	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
cultural difference	How do international co-branding alliances affect host country consumers’ purchase intention?
Cultural institution	The (co-)creation of Brand Heritage
Cultural knowledge	Authentic ethnic advertisement perceptions
cultural similarity	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
Culture	Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years The impact of culture on humorous ads Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
Cultures	Food Acculturation of Professional Expatriates: A Cross-Cultural Study
Cusotmer Satisfaction	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract
Customer Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Customer brand loyalty	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Customer Citizenship Behavior	An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan Helpful Customers: An Exploratory Study on Motivations and Expectations
customer complaints	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
customer empowerment	Digital customer empowerment tools for marketers: structured abstract
Customer engagement	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions Digital customer empowerment tools for marketers: structured abstract Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China Confronting the Customer-Engagement Paradox in Key Accounts Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract Co-creation for Customer Engagement Management: When do they Want to Talk? Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Customer engagement behavior	Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
customer error	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Customer Expectations	Assessing Strategic Customer Behavior under Bounded Rationality
Customer experience	Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention Value from Experiences and Customer Happiness: Implications for Customer Experience Management Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract
Customer focus	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
customer happiness	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Customer journey	Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
Customer loyalty	How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
customer mistakes	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
customer mistreatment	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Customer orientation	Revising the concept and effectiveness of the customer orientation of salespeople Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
customer participation	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation? The Value of Psychological Capital for Customer Participation Management: Structured Abstract
customer participation management	The Value of Psychological Capital for Customer Participation Management: Structured Abstract
Customer Perceived Value	Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior
customer recommendation	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Customer retention	Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention
Customer satisfaction	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
Customer service experience	Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Customer Strategy	Assessing Strategic Customer Behavior under Bounded Rationality
Customer value	Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention
Customer-brand relationships	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
customer-caused failure	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Customer-employee encounters	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
Customer-to-customer connection	Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
Customized product development	Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?
D
DART Model	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
data analytics	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Data breach	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
Deal proneness	Structured Abstract: Gifting Practices - Is it really the thought that counts?
Death	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
Decision Making	Big data analytics, new product ideas and decision making: Structured Abstract Decision Making and Interruptions: A Structured Abstract Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract
Decision-making style	New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories?
Deep learning	Understanding Information Bias: The Perspective of Online Review Component
Dehumanization	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters
Delocalization	Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses
Delphi Study	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Demand-side strategy	Leveraging User-Generated Content for demand-side strategy
dependency	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Depression	The Study of Different Factors Affecting Salesperson Deviance
Design value	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Desire for Unique Products	How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
Destination branding	Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy Brand Heritage: Cross cultural perceptions - Special Session
Destination marketing	Influence of web design features on attitudes and intentions in travel decision making
Detonated Customer Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Dialogic communication	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
digital advertising	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
digital advocacy	Digital Advocacy Among Industrial Employees: Structured Abstract
Digital Customer Brand Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Digital Environment	Marketing and Consumer Wellbeing in Digital Environment
Digital Identity	Between a banker and a barbie: the illusions of social media: structured abstract
digital magazines	Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
Digital Marketing	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
digital marketing strategies	Digital customer empowerment tools for marketers: structured abstract
Digital platforms	Bridging Islands: Boundary Resources in Solution Networks
digital privacy	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
Digital selling	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
Digital Technologies	Understanding the influence of digital technologies on the engagement toward pro-social behaviors Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Digital Technologies and Customer Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Digital transformation	Products' digital transformation effect on perceived luxury level and brand authenticity
Digitalized products	Products' digital transformation effect on perceived luxury level and brand authenticity
direct selling	Research Opportunities in Direct Selling
Direct-to-consumer channels	Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition
Discomfort	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Discount	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Discourse Moves	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
Discreet consumption	Subtle Luxuries: Motivations for Consumption
Discriminant validity	Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract)
Discrimination	Preliminary tests of the consumer normalcy scale
disgust	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
distribution-market share relationship	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
dominance	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
donation	The Effect of Social Distance on Donations to Care versus Cure
Donation campaigns	An Investigation of Slacktivism in Online Donation Campaigns
Drivers of Chatbot Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
Driving Behavior	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
drug injury advertising	Understanding Risk Statements Within Drug Injury Advertising
Dual Processes theory	Big data analytics, new product ideas and decision making: Structured Abstract
Dubai	An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace
Duration	Variability of Brands: Perspectives of Perceived Entitativity
Dynamic capabilities	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
dynamic pricing	Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Dynamic structural model	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
E
E-Commerce	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract) Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
e-WOM	Consumer response to sport sponsor’s message articulation and activation on twitter
Early Career	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
econometric modeling	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
education	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
elections	Candidates as Experiential Brands in U.S. Presidential Elections
Electronic marketplaces	Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?
electronic word of mouth (eWOM)	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Electronic Word-Of-Mouth	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb
Emerging Market	Bandwagon Consumption Among the South African Black Middle Class
Emerging Markets	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers What Frugal Products Are and Why They Matter: Structured Abstract The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
emoji	The Effect of Emoji Incongruency in Social Media: Structured Abstract
emotion	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
emotional arousal	Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices
emotional attachment	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
Emotional attractiveness	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
Emotional Labor	The Study of Different Factors Affecting Salesperson Deviance
Emotions	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers
empathy	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
Employability	Between a banker and a barbie: the illusions of social media: structured abstract
Employee	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Employee Apparel	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
employee cynicism	All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Employee Spokesperson	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Employees	CSR -the best of both worlds. Driving returns to the business and its employees
employer branding	Digital Advocacy Among Industrial Employees: Structured Abstract
Empowerment	Structured abstract: How women respond to female empowerment songs? Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
endorser type	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
Engagement	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Ensoresemt	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
entertainment	The Entertaining Experience of Suspense: Determinants of Pleasure
entrepreneurial orientation	Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract
entrepreneurship	Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract
entry mode choice	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
Environmental behavior	Explaining sustainable consumption: a theoretical and empirical analysis
environmental sustaianbility	Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
environmentally friendly	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Envy	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
equity theory	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Ethical consumption	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Ethical fashion	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
Ethical Sensitivity	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Ethical Values	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
ethics	Macromarketing Issues for Marketers High Growth Private Companies: Values Led and Profitable Research Opportunities in Direct Selling
Ethnic Advertising	Authentic ethnic advertisement perceptions Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
Ethnic identity	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
ethnic-based segmentation	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
ethnicity	Authentic ethnic advertisement perceptions Overcorrection in Mixed Racial Purchasing: Structured Abstract
ethnocentrism	Inferences about target market from languages on website and its implications
Event Study	Consumer Response to Product Safety Recall: An Empirical Research from China The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
Evolutionary theory	Toward A New Managerial Framework of Marketing Practice: Structured Abstract
eWOM	Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract Using Online Search Volume to Predict Firm’s Performance: Structured Abstract A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications Personalized online recommendations and the effect of trust and valence: structured abstract
eWOM helpfulness	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
ewom intent	Impact of online review format on consumer ewom and visit intentions
eWOM usefulness	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
Expatriates	Food Acculturation of Professional Expatriates: A Cross-Cultural Study
expectancy theory	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Expectation Confirmation Theory	How many likes are good enough? an evaluation of social media performance: a structured abstract
Expense Prediction	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Expense Tracking	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
experience	Online environment-product congruence: The role of experience and product consumption type on product liking
Experience economy	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
experience value	Structured abstract: the effect of virtual reality mobile applications on shopping experience
experiences	A study of camino de santiago hikers
Experiential	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
experiential brands	Candidates as Experiential Brands in U.S. Presidential Elections
experiential consumption	The Entertaining Experience of Suspense: Determinants of Pleasure
Experiential Learning	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
experiential value	In-Game Advertising and Gamers’ Behavior in App Environment
experimental design	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance Towards a Model of Inclusive Ethnic Advertising: Structured Abstract How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Expert Reviews	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract
Expertise	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Export diversification	The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
Export human capital	The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
export knowledge	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance
Export marketing strategy adaptation	The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
Export performance	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
exporting	Product innovation determinants and export performance in French and Ukrainian SMEs
Extended Auto Warranty	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Extended Service Plan	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Extended Warranty	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Eye-tracking	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract) “What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
F
face	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
face consciousness	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
Face-Saving Values	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
face-to-face interactions	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Facebook	Factors Affecting Consumer Responses to Brand Advertising on Social Media
fairness	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Fake news	STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
familiarity	Consumer Behavior in Social Commerce Era
Family Workplace Conflict	The Study of Different Factors Affecting Salesperson Deviance
Fan Identification	Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter?
Fashion	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Fashion brands	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
fast growth	High Growth Private Companies: Values Led and Profitable
FCB Grid	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist.
feelings of shame	When My Brand Does Something Morally Wrong
Feminism	Structured abstract: Responses to Female Sexual Power Portrayals in Ads
Field experiment	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Field study	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
FIMIX-PLS	Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Financial Decision Making	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Financial deprivation	Subjective financial deprivation and budget allocation preferences
financial education	Structured abstract: does training teachers in financial education improve students’ financial well-being?
financial literacy	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Financial Market Performance	Marketing when Insiders are locked In
financial sector	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
financial wellness	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Firm performance	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Firm Reputation	Consumer Response to Product Safety Recall: An Empirical Research from China
Firm Resources	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources
Firm value	How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
Flow	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’
FMCG Advertising	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
Food	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Food choices	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Food consumption	Food Acculturation of Professional Expatriates: A Cross-Cultural Study
food leftovers	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
food marketing	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
Food Myopia	From Marketing Myopia to Food Myopia: A Consumer perspective
Food Shape Abnormality	Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior
Food tourism	Terroir And Rural Business Sustainability
Food Type	How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
football club	The brand identity of a football manager - the case of arsène wenger (structured abstract)
football manager	The brand identity of a football manager - the case of arsène wenger (structured abstract)
forgiveness	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
France	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
Franchising	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Free Trade	2016 Presidential Election: The impact of Fear and Threat
free/paid software	Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
Frontline employee	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Frontline Employees	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Frontline encounter	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters
Frugal Innovation	What Frugal Products Are and Why They Matter: Structured Abstract
Functional attitudes	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
Functional diversity	How and When does Functional Diversity Impact Sales Team Effectiveness
Functionality	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
G
gamification	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract)
GDPR	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Gender	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response Structured Abstract: Gifting Practices - Is it really the thought that counts? Women leaders and firm performance: unpacking the effect of gender and trust
gender differences	Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice Men And The Food Leftovers Of Attractive Others: A Structured Abstract STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
Gender issues	Structured abstract: Responses to Female Sexual Power Portrayals in Ads Structured abstract: How women respond to female empowerment songs?
gender role	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract
Generational differences	Structured Abstract: Gifting Practices - Is it really the thought that counts?
genuine	Disentangling the Meanings of Brand Authenticity
genuine luxury brand	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
Gestalt Theory	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Ghana	Why do voters in transitioning economies vote the way they do? Scale development and validation
Giftgiving	Structured Abstract: Gifting Practices - Is it really the thought that counts?
Gifting practices	Structured Abstract: Gifting Practices - Is it really the thought that counts?
Global Consumer Culture	An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace
Global Wine Industry	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract
goal pursuit	Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
Goals	Variability of Brands: Perspectives of Perceived Entitativity
Goodness of fit	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)
Google trend	Using Online Search Volume to Predict Firm’s Performance: Structured Abstract
gratitude	Helpful Customers: An Exploratory Study on Motivations and Expectations
green	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Green Advertising	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract
green consumption	Macromarketing Issues for Marketers
green marketing	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract When Extremely Good is Not Enough for Sustainability Disclosures
Group perception	Variability of Brands: Perspectives of Perceived Entitativity
Guidelines	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)
Guilt	All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
H
Haptic Perception	Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract
Health	The Effect of Social Distance on Donations to Care versus Cure From Marketing Myopia to Food Myopia: A Consumer perspective Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
health behavioral intention	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
Health-oriented retail strategy	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Health-Related Ambient Scent	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Healthcare	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
hedonic	Online environment-product congruence: The role of experience and product consumption type on product liking
Hedonic Consumption	The Entertaining Experience of Suspense: Determinants of Pleasure When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size
Hedonic products	Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract
Heritage sites	Brand Heritage: Cross cultural perceptions - Special Session
higher education	Between a banker and a barbie: the illusions of social media: structured abstract I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION
Human-Robot interaction	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots
humor	The impact of culture on humorous ads
Hybrid class	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Hybrid stakeholders	The (co-)creation of Brand Heritage
hypocritical CSR	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract
I
I-Poems	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract
idealistic mindset	The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior
Identity	Authentic ethnic advertisement perceptions
Image	Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
Immigrant Consumers	Consumer Acculturation Segmentation
Immigration	2016 Presidential Election: The impact of Fear and Threat
Implicit Attitude	Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses
Implicit Attitude Test (IAT)	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
Implicit Behavioural Measurement	“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
Implicit Measures	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
implicit theory	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
Importance	Variability of Brands: Perspectives of Perceived Entitativity
impression formation	Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds
Improvisation	Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
in-game advertising	Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract) In-Game Advertising and Gamers’ Behavior in App Environment
Inadvertent Plagiarism	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’
inclusive advertising	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
inclusive marketing	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
incongruence	The Effect of Emoji Incongruency in Social Media: Structured Abstract
Independent	When My Brand Does Something Morally Wrong
India	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Indian and U.S consumer	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
industrial organizations	Digital Advocacy Among Industrial Employees: Structured Abstract
inference making	Inferences about target market from languages on website and its implications
Inferred Motives	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Influencer	An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram.
Influencer Marketing	An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Influencer-Follower Relationship	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Information Bias	Understanding Information Bias: The Perspective of Online Review Component
Information criteria	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
Information Processing	New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories? Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
information provision	How does providing financial information impact retirement intentions?
informedness	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Ingredient centrality	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Ingredient Name	How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
Innovation	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference? The (co-)creation of Brand Heritage Product innovation determinants and export performance in French and Ukrainian SMEs
innovation determinants	Product innovation determinants and export performance in French and Ukrainian SMEs
innovation reputation	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
innovations	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
inspiration	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Instagram	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram.
institutional logics	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
Institutional moderators	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Institutional profile	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance
Institutional theory	A Critical Review of Institutional Theory in Marketing: Structured Abstract
insurance	Value Destruction in Multichannel Services: A Structured Abstract Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Integrated framework	Virtual trade shows (vtss): a systematic literature review
Integration of Information	Decision Making and Interruptions: A Structured Abstract
Intelligent Chatbots	Customer Brand Engagement Initiated Through Intelligent Chatbots
Intelligent Chatbots and Customer Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
intentions	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract
Interaction	Variability of Brands: Perspectives of Perceived Entitativity
Interdependent	When My Brand Does Something Morally Wrong
Interfaces	Bridging Islands: Boundary Resources in Solution Networks
internal marketing	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Internal Organizational Messaging	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making
international advertising	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
international humanitarian aid	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract
International Joint Venture	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
International Marketing	What Frugal Products Are and Why They Matter: Structured Abstract
International Scholar	Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years
Internet of Things Services	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES
Internet-Enabled Market	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources
interracial sales contact	Overcorrection in Mixed Racial Purchasing: Structured Abstract
interruption theory	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
Interruptions	Decision Making and Interruptions: A Structured Abstract
intrusiveness	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Invariance	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage.
Inventory management	Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process
Involvement	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
J
Job Engagement	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
Job Feedback	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
Job Insecurity	Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract
Job Satisfaction	The Study of Different Factors Affecting Salesperson Deviance
Job Stressors	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
joint consumption	Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life)
Joint Venture Dissolution	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
judgment	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
justice restoration efficacy	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract
K
Kalman Filter	Assessing Strategic Customer Behavior under Bounded Rationality
Key Accounts	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
Key Customer Relationships	Marketing when Insiders are locked In
Knowledge	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
knowledge assessment	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
Knowledge Construction	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
L
Laddering	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Language Labeling	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
Lay theory	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
Leadership and Managerial effectiveness	Leadership effectiveness and marketing successful stories in latin america
Leadership and Marketing	Leadership effectiveness and marketing successful stories in latin america
leadership styles	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Learning	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
learning and training	Consumer Behavior in Social Commerce Era
Learning orientation	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
Lebanon	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
legal advertising	Understanding Risk Statements Within Drug Injury Advertising
Less harmful	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
Leximancer	Leveraging User-Generated Content for demand-side strategy
Life satisfaction	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
Life-Cycle Theory	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Linguistic metaphors	Implications of the developments in metaphors research for marketing communications: a review and research agenda
Listening	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
Literature Review	Demonstrating return on investment of effective complaint management: synthesis and research directions
LIWC	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Location Based advertising	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
Logistics	Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process
logos	Sports Logo Life Cycles: A Structured Abstract Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
longitudinal study	The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
loyalty	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Loyalty program	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
Luxury	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage. Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses How do international co-branding alliances affect host country consumers’ purchase intention? The picture of luxury: millennials’ relationship with luxury brands
luxury brand	The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Luxury Brands	Bandwagon Consumption Among the South African Black Middle Class
Luxury consumption	Self-gift, Luxury consumption and materialism: the way to happiness!
Luxury level	Products' digital transformation effect on perceived luxury level and brand authenticity
M
m-commerce	Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract) A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
m-shopper	Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract)
M-shopping	Modelling for mobile: the mUTAUT model
Machine learning	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
macromarketing	Macromarketing Issues for Marketers
malicious envy	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
Managerial Challenges	Challenges in Usage of Unstructured Data in Marketing Decision Making
Market orientation	Virtual trade shows (vtss): a systematic literature review Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
market performance	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Marketing	Authentic ethnic advertisement perceptions Marketing and Consumer Wellbeing in Digital Environment Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance
Marketing Alliance	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
Marketing Analytics	Challenges in Usage of Unstructured Data in Marketing Decision Making
Marketing Analytics Pedagogy	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
marketing and technical resource	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
Marketing Capabilities	The Effect of Big Data on Small Firm Marketing Capabilities
Marketing communications	Implications of the developments in metaphors research for marketing communications: a review and research agenda
Marketing Decisions	Challenges in Usage of Unstructured Data in Marketing Decision Making
Marketing education	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners Soft Skills as an Assessed Course Component: Structured Abstract
Marketing effectiveness	How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
Marketing executives	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Marketing function	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Marketing in Latin America	Leadership effectiveness and marketing successful stories in latin america
Marketing Influence	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Marketing knowledge integration	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Marketing Myopia	From Marketing Myopia to Food Myopia: A Consumer perspective
marketing orientation	Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract
Marketing Pedagogy	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
Marketing performance	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
marketing practice	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Toward A New Managerial Framework of Marketing Practice: Structured Abstract
Marketing Relevance	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
marketing research	A Longitudinal Review of Models in Marketing Research: Structured Abstract
marketing resource allocation	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
Marketing Strategy	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources Competitive Reaction Volatility and Profit Persistence Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract Marketing when Insiders are locked In A Critical Review of Institutional Theory in Marketing: Structured Abstract Toward A New Managerial Framework of Marketing Practice: Structured Abstract Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
marketing systems	Macromarketing Issues for Marketers
Marketing vocabulary	Toward A New Managerial Framework of Marketing Practice: Structured Abstract
Marketing-Finance Interface	Marketing when Insiders are locked In
Marketplace	Preliminary tests of the consumer normalcy scale
Materialism	Self-gift, Luxury consumption and materialism: the way to happiness! An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
Materialistic	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
Meal Planning	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Meaning	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
Meaningfullness	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
Means-End Chain	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Measurement scale	Brand Heritage: Cross cultural perceptions - Special Session
mediation	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Mental Accounting	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Mental Health	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
message appeal	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
Meta-analysis	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Metaphors	Implications of the developments in metaphors research for marketing communications: a review and research agenda
methods	A Longitudinal Review of Models in Marketing Research: Structured Abstract
Metrics	Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance
Middle Class	Bandwagon Consumption Among the South African Black Middle Class
Millennial	Millennials Buy CSR – Yes, No, or Maybe?
millennials	The picture of luxury: millennials’ relationship with luxury brands
Mixed-Methods	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
MNC	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
Mobile advertising	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
mobile app	Structured abstract: the effect of virtual reality mobile applications on shopping experience
mobile apps	Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
mobile commerce	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
mobile gaming industry	In-Game Advertising and Gamers’ Behavior in App Environment
mobile payment adoption	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Mobile promotion	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
mobile shopping	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation Modelling for mobile: the mUTAUT model
Mobility Behavior	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Model ethnicity	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
Model selection	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
models	A Longitudinal Review of Models in Marketing Research: Structured Abstract
moderated mediation	The Moderating Role of Fear on Altruistic Blood Donations
Modularity	Bridging Islands: Boundary Resources in Solution Networks
Money	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract
Moral character	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation
Moral cues	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation
Moral emotions	All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
moral foundation	The Effect of Emoji Incongruency in Social Media: Structured Abstract
Moral foundations	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
Moral identity	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
Moral judgment	Think versus Feel: Two Dimensions of Brand Anthropomorphism
Moral values	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
motivation	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior
motivation opportunity ability framework	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
motivations	I hate this brand! A classification of brand haters based on their motivations and reactions An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram. Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb
Motives	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Multi-Method	What Frugal Products Are and Why They Matter: Structured Abstract
multi-tier private brands	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS
Multichannel retailing	An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior
multichannel services	Value Destruction in Multichannel Services: A Structured Abstract
multicultural consumers	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
multicultural marketing	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
Multicultural Marketplace	An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace
Multigroup Analysis	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
multimedia content	Impact of online review format on consumer ewom and visit intentions
Multimodality	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
multinational enterprise (MNE)	How do international co-branding alliances affect host country consumers’ purchase intention?
Multiple store patronage	An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior
Music	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes Structured abstract: How women respond to female empowerment songs? Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
mUTAUT	Modelling for mobile: the mUTAUT model
mutual trust	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
N
Narratives	Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers
Need for cognition	Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition
Need for Uniqueness	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
Need-for-Touch (NFT)	Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract
needs analysis	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Negative affects	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Negative critical incident	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
negative reviews	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
negativity effect	Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract
Network governance	Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?
networking	Looking for a New Research Partner? Find Your Perfect “Researcher Match” Soft Skills as an Assessed Course Component: Structured Abstract
New Curriculum	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
New Product Development	Big data analytics, new product ideas and decision making: Structured Abstract Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
Nike	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
No-substitution Policy	AN ABSTRACT: Non-compliance is a Double-Edged Sword
non-celebrity endorsers	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT
Non-compliance	AN ABSTRACT: Non-compliance is a Double-Edged Sword
Non-conscious price Processing	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
Non-conscious processing	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
non-linear least squares	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Non-participation	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
Non-profit marketing	An Investigation of Slacktivism in Online Donation Campaigns
Non-selection	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
Non-smokers	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
non-utilitarian value	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
nonprofit	The Moderating Role of Fear on Altruistic Blood Donations The Effect of Social Distance on Donations to Care versus Cure
Nostalgia	2016 Presidential Election: The impact of Fear and Threat
Nostalgic Cultural Brands	An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective
NPD	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
Nudging	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
numerical framing	Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices
Nutrition Assistance	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
O
Olfactory Cues	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
OMIE	I hate this brand! A classification of brand haters based on their motivations and reactions
On demand	The Paradigm of Sharing: A Unifying Conceptualization
Online Attitude Toward Product	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract
online brand community	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract
Online Display ads	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
Online Environment	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract
online product review	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Online Ratings	More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets
Online recommendation	Personalized online recommendations and the effect of trust and valence: structured abstract
Online retailing	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Online review	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving Personalized online recommendations and the effect of trust and valence: structured abstract
online reviews	Understanding Information Bias: The Perspective of Online Review Component Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning Impact of online review format on consumer ewom and visit intentions
Online Shopping Cart	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract)
Online Shopping Motivations	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract)
Online store	Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
open innovation	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Opportunistic Utilization	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Organic Food	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Organization	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
organizational climate	All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Organizational Engagement in PDD	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
organizational silos	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
Outcome	Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Outcomes	Variability of Brands: Perspectives of Perceived Entitativity
Outcomes of Chatbot Engagement	Customer Brand Engagement Initiated Through Intelligent Chatbots
overcorrection	Overcorrection in Mixed Racial Purchasing: Structured Abstract
Ownership Structure	Marketing when Insiders are locked In
P
Packaging	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
pain-of-payment	Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
Panel Discussion	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
panhandling	Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
Partial least squares	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
Partial least squares structural equation modeling	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)
Past	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Patagonia	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
peer-to-peer	How Peer-to-Peer Sharing Promotes Product Purchase The Paradigm of Sharing: A Unifying Conceptualization
penalties	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
penalty waiver	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Perceived Authenticity	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity
Perceived Consumer Effectiveness	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract
Perceived Efficacy	How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
perceived effort	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
perceived empathy	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Perceived entitativity	Variability of Brands: Perspectives of Perceived Entitativity
Perceived Guilt	How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
perceived past temporal distance	Effectiveness of advertisements using brand heritage: a construal level approach
Perceived performance	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Perceived reasonableness	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
Perceived risk	Revising the concept and effectiveness of the customer orientation of salespeople
Perceived Value	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation Value from Experiences and Customer Happiness: Implications for Customer Experience Management A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Perceived warmth	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation
perception	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
Perceptions	Authentic ethnic advertisement perceptions Factors Affecting Consumer Responses to Brand Advertising on Social Media
Performance	Using Online Search Volume to Predict Firm’s Performance: Structured Abstract Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance Assessing Configurations and Outcomes in Strategic Marketing Research
Permeability	Variability of Brands: Perspectives of Perceived Entitativity
Person-team fit	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
personal brand	The brand identity of a football manager - the case of arsène wenger (structured abstract)
Personal interviews	Subtle Luxuries: Motivations for Consumption
personal selling	Why the shortened ADAPTS Scale Should not be used for Sales Students
Personal space	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
personality	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
personalization	Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
Persuasion	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector
persuasion knowledge	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior Understanding Risk Statements Within Drug Injury Advertising Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Persuasion Process	Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers
Persuasive website design	Influence of web design features on attitudes and intentions in travel decision making
Physical attractiveness	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
Place Branding	The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
Pleasure	From Marketing Myopia to Food Myopia: A Consumer perspective
PLS-SEM	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
point of sale donations	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
polarization	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
polarizing brands	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
political branding	Candidates as Experiential Brands in U.S. Presidential Elections
political ideology	Rightist Reasons against Consumption: Structured Abstract
Political party branding	Why do voters in transitioning economies vote the way they do? Scale development and validation
Politically Divisive Discourse (PDD)	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
polynomial regression with response surface analysis	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
POSD	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
post promotion dip	Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip
Post-purchase behavior	Why do consumers procrastinate and what happens next?
Post-purchase emotions	Why do consumers procrastinate and what happens next?
Post-purchase evaluation	Why do consumers procrastinate and what happens next?
Poverty	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Power	Structured abstract: How women respond to female empowerment songs?
power distance belief	Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation
Powerlessness	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China
pragmatic mindset	The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior
Premium brands	STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands
Present	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
price elasticity	Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Price Promotion	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Price sensitivity	Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Price uncertainty	Why do consumers procrastinate and what happens next?
Pricing	How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda Right digit effect and subjective relative income
Pride	Structured abstract: Responses to Female Sexual Power Portrayals in Ads
primacy effects	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract
Priming	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
Print catalog- and online-shopping modes	Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition
Privacy concerns	Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Privacy issue	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
Privacy Segmentation Index (PSI)	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
private firms	High Growth Private Companies: Values Led and Profitable
Private hospital	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Process Models	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
processing fluency	Online environment-product congruence: The role of experience and product consumption type on product liking
Procrastination	Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance
product advantage	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
product and process modularity	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
product compatibility	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Product competition factors	Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
Product Design	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
product diffusion process	Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract
product endorsement	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
product failure	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community
Product focus	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
Product Involvement	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
product knowledge	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
product liking	Online environment-product congruence: The role of experience and product consumption type on product liking
Product Placement	Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers
Product Policy	Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
Product Price	Personalized online recommendations and the effect of trust and valence: structured abstract
Product quality superiority	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Product radicalness	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Product Safety Recall	Consumer Response to Product Safety Recall: An Empirical Research from China
product sounds	Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds
Product type	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Product Visibility	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
product-environment congruence	Online environment-product congruence: The role of experience and product consumption type on product liking
Product-related Behavior	Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
Professional Services Firms	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
Professionalism	Soft Skills as an Assessed Course Component: Structured Abstract
professionals	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
programmatic ad buying	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
programmatic advertising	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
Project-Based Learning	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Proselytism	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
prosocial behavior	Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion
Proximity	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
psychic distance	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
Psychographics	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
psychological capital	The Value of Psychological Capital for Customer Participation Management: Structured Abstract
Psychological Distance	Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective
Psychological effects	Psychological effects of social exclusion on stereotyping and consumer behavior
Psychological Myopia	From Marketing Myopia to Food Myopia: A Consumer perspective
Public healthcare system	The public healthcare system as a service network. an assessment through the time. structured abstract
Public hospital	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Public policy	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales How does providing financial information impact retirement intentions?
Puerto Rico	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract
purchase	Explaining sustainable consumption: a theoretical and empirical analysis
Purchase Behavior	The Impact of a Complement-Based Assortment Organization on Purchases
Purchase delay	Why do consumers procrastinate and what happens next?
Purchase Intent	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity
Purchase Intention	Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract Personalized online recommendations and the effect of trust and valence: structured abstract
Purchase intentions	An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
Purchase procrastination	Why do consumers procrastinate and what happens next?
purchasing	Overcorrection in Mixed Racial Purchasing: Structured Abstract
Q
Qualitative	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
Qualitative Method	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Qualitative methodology	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Qualitative research	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract
Qualitative Study	Measuring salesperson storytelling: theoretical construct development and empirical validation
Quality	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
Quality Perception	Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior
Quantitative Study	Measuring salesperson storytelling: theoretical construct development and empirical validation
R
racial bias	Overcorrection in Mixed Racial Purchasing: Structured Abstract
RBT	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
Reaction Time Measurement	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
real	Disentangling the Meanings of Brand Authenticity
Real Options	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
recency effects	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract
reciprocity	Helpful Customers: An Exploratory Study on Motivations and Expectations
recycling	Explaining sustainable consumption: a theoretical and empirical analysis
Regional product	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Regulatory Focus	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
Regulatory focus theory	The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Relational Benefits	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Relational Costs	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
relationship learning	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
relationship length	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Relationship Model	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Relationship Quality	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Relationship-Management	CSR -the best of both worlds. Driving returns to the business and its employees
Relative efficacy	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
RELQUAL	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract
Repeated Dissatifaction	Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
research	Looking for a New Research Partner? Find Your Perfect “Researcher Match”
research collaboration	Looking for a New Research Partner? Find Your Perfect “Researcher Match”
Research Directions	Demonstrating return on investment of effective complaint management: synthesis and research directions
Residents' perception	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
Resilience	Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience
Resource-based Theory	The Effect of Big Data on Small Firm Marketing Capabilities
Responses	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Responsible Consumption	All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
Retail	Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life) Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
retail distribution	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
retail scanner data	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Retailer resonance	When the star beckons: celebrity-branded products and retailer resonance
Retailing	The Impact of a Complement-Based Assortment Organization on Purchases Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
retirement planning	How does providing financial information impact retirement intentions?
retirement self-efficacy	How does providing financial information impact retirement intentions?
Return on Investment	Demonstrating return on investment of effective complaint management: synthesis and research directions
Return Policy	A Structured Abstract: The Influence of Retail Return Policies on Brand Image
reverse innovation	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
review valence	What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices
Rewards	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
rightist ideologies	Rightist Reasons against Consumption: Structured Abstract
risk	Inferences about target market from languages on website and its implications Modelling for mobile: the mUTAUT model Understanding Risk Statements Within Drug Injury Advertising
Risk management	Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience
Robotic assistant	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters
Robotic shopping assistant	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters
Robotics	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions
Role-Plays	Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class
Romantic Gift Giving	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
Rural sustainability	Terroir And Rural Business Sustainability
Rural tourism	Terroir And Rural Business Sustainability
S
Sales	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales New Research Avenues for Storytelling in Marketing
sales education	Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class Why the shortened ADAPTS Scale Should not be used for Sales Students
Sales Force Management	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Sales intrinsic and extrinsic motivation	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
sales management	A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort The Bright Side of the Dark Triad: A Dynamic Social Network Perspective The Study of Different Factors Affecting Salesperson Deviance
Sales Organizations	"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface
Sales Performance	"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort The Bright Side of the Dark Triad: A Dynamic Social Network Perspective Effective Control Practices in Sales Management: A Comparative Study in Developing Countries The Study of Different Factors Affecting Salesperson Deviance
Sales personnel	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
sales pressure	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Sales Processes	"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface
Sales Success	"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface
Sales Territory	Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Salesforce	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Salesforce Automation	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Salesforce Effectiveness	Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Salesforce Information System	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
salespeople	A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort "Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty"
Salespeople’s performance	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Salesperson Deviance	The Study of Different Factors Affecting Salesperson Deviance
Salesperson motivation	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
Salesperson performance	Revising the concept and effectiveness of the customer orientation of salespeople
Salesperson Storytelling	Measuring salesperson storytelling: theoretical construct development and empirical validation
salesperson traits	A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort
Salespersons’ learning goal orientation	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Sampling Order	Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract
satisfacción	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
satisfaction	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract) Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
Scale	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Scale Development	Preliminary tests of the consumer normalcy scale New Research Avenues for Storytelling in Marketing Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation What Frugal Products Are and Why They Matter: Structured Abstract
Scale development and validation	Why do voters in transitioning economies vote the way they do? Scale development and validation
Scarcity Appeals	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
Scepticism	Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
schema congruity	When Extremely Good is Not Enough for Sustainability Disclosures
Search engine marketing	Using Online Search Volume to Predict Firm’s Performance: Structured Abstract
Segmentation	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China Consumer Acculturation Segmentation
Self-Benefit Message Frame	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract
self-concept	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
Self-Construal	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion
Self-Construals	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’
Self-determination theory	Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Self-Efficacy	Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract
Self-Gift	Self-gift, Luxury consumption and materialism: the way to happiness!
Self-Presentation	Social Media Usage and Status Consumption Structured Abstract
Self-referencing	Structured abstract: Responses to Female Sexual Power Portrayals in Ads
Self-Services Technologies	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China
Self-Stigma	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
Selling and sales management	Confronting the Customer-Engagement Paradox in Key Accounts
Selling Behavior	Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
sense of belonging	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
sensitivity to visual cue	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS
sensory information	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
sentiment	Consumer response to sport sponsor’s message articulation and activation on twitter
Sentiment analysis	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
service	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Service adoption	Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Service automation	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters
Service dominant logic	Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
service employee behavior	Helpful Customers: An Exploratory Study on Motivations and Expectations
Service Expectations	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Service Experience	An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Service failure	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
service failure and recovery	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Service Failures	Preliminary tests of the consumer normalcy scale
Service innovations	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Service networks	The public healthcare system as a service network. an assessment through the time. structured abstract
service penalty	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Service Profit Chain	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
Service quality	Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
service recovery	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Service robots	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
service-dominant logic	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Services Brands	Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
Services Marketing	AN ABSTRACT: Non-compliance is a Double-Edged Sword
Servicescape	An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan
Sexual strategies theory	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
SFA	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Shame	All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
Shareholder Value	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
Sharing	The Paradigm of Sharing: A Unifying Conceptualization
sharing behaviours	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity
Sharing economy	How Peer-to-Peer Sharing Promotes Product Purchase More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets The Paradigm of Sharing: A Unifying Conceptualization
sharing services	How Peer-to-Peer Sharing Promotes Product Purchase
Shopping	Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life) Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
shopping experience	Structured abstract: the effect of virtual reality mobile applications on shopping experience
shopping mall	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
Short-term mating	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
Signaling Theory	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Signals of quality	Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition
Silo-spanning communication	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Similarity	Variability of Brands: Perspectives of Perceived Entitativity
Situational factors	Revising the concept and effectiveness of the customer orientation of salespeople
Size	Variability of Brands: Perspectives of Perceived Entitativity
Skepticism	CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Skill development	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners
Slacktivism	An Investigation of Slacktivism in Online Donation Campaigns
small and mid-sized firms	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance
Small Firms	The Effect of Big Data on Small Firm Marketing Capabilities
Smart contract	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
smartphone	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
SMEs	Product innovation determinants and export performance in French and Ukrainian SMEs
Smokers	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
social cognition	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Social Commerce	Consumer Behavior in Social Commerce Era
social commerce information sharing	Consumer Behavior in Social Commerce Era
social comparison	Structured abstract: Responses to Female Sexual Power Portrayals in Ads Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion
Social exclusion	Psychological effects of social exclusion on stereotyping and consumer behavior
Social Identity	CSR -the best of both worlds. Driving returns to the business and its employees Is there a Self Beyond Identity?
Social Influencer Marketing	The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Social Judgments	Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Social Marketing	Understanding the influence of digital technologies on the engagement toward pro-social behaviors
Social Media	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity Between a banker and a barbie: the illusions of social media: structured abstract It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China The Effect of Emoji Incongruency in Social Media: Structured Abstract What Makes the Difference? Employee Social Media Brand Engagement The (co-)creation of Brand Heritage Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective? Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Social Media Influencer	Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Social Media Marketing	How many likes are good enough? an evaluation of social media performance: a structured abstract The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Social media sentiment	Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract
Social Media Usage	Social Media Usage and Status Consumption Structured Abstract
social network analysis	The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
social networking sites	From third place to third space: how social networking sites shape the perception of our social spaces
Social Power	Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Social Presence	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
Social Responsibility	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
social sustainability	Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
Soft skills	Soft Skills as an Assessed Course Component: Structured Abstract
Solution business	Bridging Islands: Boundary Resources in Solution Networks
Sonic Branding	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
Sonic Logos	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
Sound Symbolism	More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets
Spatial distance between model and product (SDMP)	Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation
Special Session	Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years
Spill-over effect	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES
Sponsorship	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter? Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen. Consumer response to sport sponsor’s message articulation and activation on twitter
sport	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract
Sport Marketing	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Sport Rivalry	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
sports	Sports Logo Life Cycles: A Structured Abstract
Sports Sponsorship	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
Sportswomen	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Standards of Beauty	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
Start-up Enterprise	Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance
Status	How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
Status Consumption	Social Media Usage and Status Consumption Structured Abstract
status signaling	Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds
Stereotype Content Model	Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Stereotyping	Psychological effects of social exclusion on stereotyping and consumer behavior
Stock returns	Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract
stock-keeping units	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Store atmospherics	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Store employees	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Stories in B2B Advertising	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making
Stories in Business	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making
Storytelling	New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector "New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories? New Research Avenues for Storytelling in Marketing
strategic change	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
strategic international alliances	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
strategic marketing	Assessing Configurations and Outcomes in Strategic Marketing Research
strategic philanthropy	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
Strategies	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
Strategy	Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance
student learning	Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
Sub-Saharan Africa	Why do voters in transitioning economies vote the way they do? Scale development and validation
Subjective Income	Right digit effect and subjective relative income
Subjective Relative Income	Right digit effect and subjective relative income
subjective social inclusion	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
Subsequent Purchase intentions of unrelated brands	Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Subtle luxuries	Subtle Luxuries: Motivations for Consumption
Succession planning	Confronting the Customer-Engagement Paradox in Key Accounts
Superfood	Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
Superordinate Identity	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
supervisors	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Supply chain	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
Supply chain management	Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience
Support for tourism development	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
surveytainment	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
Susceptibility to Normative Influence	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
suspense	The Entertaining Experience of Suspense: Determinants of Pleasure
Sustainability	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract Macromarketing Issues for Marketers How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions The public healthcare system as a service network. an assessment through the time. structured abstract
sustainability information disclosure	When Extremely Good is Not Enough for Sustainability Disclosures
Sustainability orientation	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Sustainable consumption	Explaining sustainable consumption: a theoretical and empirical analysis
Sustainable product	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Sustainable tourism	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
switching costs	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
System Usability Scale (SUS)	Usability Of Automated Driving Functions – A User Experience Study
Systematic review	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
T
TAM	Customer Brand Engagement Initiated Through Intelligent Chatbots
target marketing	Inferences about target market from languages on website and its implications
Targeted promotion	How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
Targeting web ads	An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract
Task complexity	How and When does Functional Diversity Impact Sales Team Effectiveness
Task Difficulty	Role Of Task Difficulty In Brand Image Measurements: Structured Abstract
Task interdependence	How and When does Functional Diversity Impact Sales Team Effectiveness
Team cohesion	How and When does Functional Diversity Impact Sales Team Effectiveness
Team effectiveness	How and When does Functional Diversity Impact Sales Team Effectiveness
Team flexibility	How and When does Functional Diversity Impact Sales Team Effectiveness
Team stability	How and When does Functional Diversity Impact Sales Team Effectiveness
Technology	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract Research Opportunities in Direct Selling
Technology Acceptance	“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
technology acceptance model	Consumer Behavior in Social Commerce Era Customer Brand Engagement Initiated Through Intelligent Chatbots
Teenage girls	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract
temporary disposition	How Peer-to-Peer Sharing Promotes Product Purchase
Terroir	Terroir And Rural Business Sustainability
Terroir of origin	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Terror management theory	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
text analysis	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Texture	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract
The satisfaction-loyalty link	Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention
Theoretical metaphors	Implications of the developments in metaphors research for marketing communications: a review and research agenda
Theory development	Implications of the developments in metaphors research for marketing communications: a review and research agenda
Theory of Planned Behavior	Explaining sustainable consumption: a theoretical and empirical analysis
theory of planned behaviour	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract
Theory on Affect	Explaining sustainable consumption: a theoretical and empirical analysis
third place	From third place to third space: how social networking sites shape the perception of our social spaces
Time	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer The public healthcare system as a service network. an assessment through the time. structured abstract
Time duration	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Time Series Model	Competitive Reaction Volatility and Profit Persistence
time use	Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life)
time versus money	Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip
Top management emphasis	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Topic Modelling	Understanding Information Bias: The Perspective of Online Review Component
Trait competitiveness	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Trait cooperativeness	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Transaction cost	Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process
Transformation	The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract
transformational	A study of camino de santiago hikers
Transformative consumer research	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer
Transformative Service Research	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
transformative services	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Transitioning economies	Why do voters in transitioning economies vote the way they do? Scale development and validation
Transport Mode Choice	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
transportation	Explaining sustainable consumption: a theoretical and empirical analysis
travel	A study of camino de santiago hikers
trends	A Longitudinal Review of Models in Marketing Research: Structured Abstract
Trump	2016 Presidential Election: The impact of Fear and Threat
Trust	Modelling for mobile: the mUTAUT model "Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty" Women leaders and firm performance: unpacking the effect of gender and trust Revising the concept and effectiveness of the customer orientation of salespeople Personalized online recommendations and the effect of trust and valence: structured abstract 2016 Presidential Election: The impact of Fear and Threat
truth	Disentangling the Meanings of Brand Authenticity
Twitter	The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Twitter-LDA	Consumer response to sport sponsor’s message articulation and activation on twitter
U
U.S	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity
UK	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
Umbrella Brands	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
uncertainty	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey "Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty"
Unconscious Thinking	Decision Making and Interruptions: A Structured Abstract
Underage Consumers	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Underrepresented Groups	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Unethical behavior	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters
Unstructured Data	Challenges in Usage of Unstructured Data in Marketing Decision Making
Usability	Usability Of Automated Driving Functions – A User Experience Study
Usage based insurance	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
User Experience	Usability Of Automated Driving Functions – A User Experience Study “What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
user innovation	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
User innovation mindset	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
User input	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
User-design	Co-creation for Customer Engagement Management: When do they Want to Talk?
User-generated Content	Leveraging User-Generated Content for demand-side strategy How many likes are good enough? an evaluation of social media performance: a structured abstract
UTAUT2	Modelling for mobile: the mUTAUT model
utilitarian	Online environment-product congruence: The role of experience and product consumption type on product liking
Utilitarian Consumption	When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size
utilitarian value	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
V
Valence	Personalized online recommendations and the effect of trust and valence: structured abstract
Validity	Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract)
Value	I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico
value appropriation	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
value co-creation	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Value Cocreation	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
value creation	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
value destruction	Value Destruction in Multichannel Services: A Structured Abstract
Value proposition	Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Value-Belief-Norm	Explaining sustainable consumption: a theoretical and empirical analysis
Values	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
values led	High Growth Private Companies: Values Led and Profitable
Variety seeking	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
Vice	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
video review	Impact of online review format on consumer ewom and visit intentions
Virtual Public Consumption	Social Media Usage and Status Consumption Structured Abstract
virtual reality	Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception Structured abstract: the effect of virtual reality mobile applications on shopping experience
Virtual trade shows (VTS)	Virtual trade shows (vtss): a systematic literature review
virtual world	From third place to third space: how social networking sites shape the perception of our social spaces
Virtue and	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Virtue Ethics	All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
Visual communication	The (co-)creation of Brand Heritage
Voicethread	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Voluntourism	The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract
voting intention	Candidates as Experiential Brands in U.S. Presidential Elections
W
Watch industry	Products' digital transformation effect on perceived luxury level and brand authenticity
Waterpipe smoking	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
Wearables	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Website evaluation	Influence of web design features on attitudes and intentions in travel decision making
weight analysis	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
well-being	Buying genuine luxury products or counterfeits: the role of benign and malicious envy
Western vs. Eastern Advertising	Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
Wholesale price	Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process
willingness to co-create	Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
Willingness to Pay	A Structured Abstract: The Influence of Retail Return Policies on Brand Image
Willingness-to-pay	An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract
Win/lose decision	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey
Wine	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Woke-washing	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
WOM	Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract Using Online Search Volume to Predict Firm’s Performance: Structured Abstract
Women and Minorities	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Women as Managers	Women leaders and firm performance: unpacking the effect of gender and trust
word-of-mouth	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
work meaning	All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Workplace Deviance	The Study of Different Factors Affecting Salesperson Deviance
World Heritage City	The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
Y
Yelp	From third place to third space: how social networking sites shape the perception of our social spaces
Young adult consumers	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
YouTube	Factors Affecting Consumer Responses to Brand Advertising on Social Media