AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

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Aboulnasr, Khaled	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract
Achabou, Mohamed Akli	Examination of the preference of french consumers in the fashion sector: how important is ethical attribute?
Adams, Carmen	Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
Ahmed, Faheem	Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract
Aigner, Andreas	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Alamanos, Eleftherios	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES
Albertsen, Levke	Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
Albinsson, Pia A.	Structured Abstract: Gifting Practices - Is it really the thought that counts? Macromarketing Issues for Marketers
Alford, Bruce	The Study of Different Factors Affecting Salesperson Deviance
Alkire Née Nasr, Linda	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Allard, Thomas	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
Allen, Alexis	The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
Allen, Juliann	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity
Alomar, Nora	Authentic ethnic advertisement perceptions
Alpert, Frank	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Amyx, Douglas	The Study of Different Factors Affecting Salesperson Deviance
Anaza, Nwamaka	"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making
Anderson, Rolph E.	Preliminary tests of the consumer normalcy scale
Andrade, Victoria	It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
Ansell, Jake	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Aouina-Mejri, Chiraz	Self-gift, Luxury consumption and materialism: the way to happiness!
Aribarg, Anocha	Assessing Strategic Customer Behavior under Bounded Rationality
Armstrong, Christine	Demonstrating return on investment of effective complaint management: synthesis and research directions
Arndt, Aaron	Why the shortened ADAPTS Scale Should not be used for Sales Students
Arnold, Mark	Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Ashraf, Samreen	Between a banker and a barbie: the illusions of social media: structured abstract
Aydin, Nilüfer	Overcorrection in Mixed Racial Purchasing: Structured Abstract
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Babin, Barry	Consumer Response to Product Safety Recall: An Empirical Research from China Marketing Textbooks: Past, Present, and Future?
Baccarella, Christian V.	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Bachouche, Hajer	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
Badejo, Foluké Abi	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Badrinarayanan, Vishag	Implications of the developments in metaphors research for marketing communications: a review and research agenda When the star beckons: celebrity-branded products and retailer resonance Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
Bakpayev, Marat	Psychological effects of social exclusion on stereotyping and consumer behavior
Balabanis, George	Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components Assessing Configurations and Outcomes in Strategic Marketing Research
Bankole, Funmi	STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands
Barajas-Portas, Karla	Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract)
Barcelos, Renato Hubner	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
Barnes, Stuart	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception Understanding Information Bias: The Perspective of Online Review Component
Barney, Christian	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Bartikowski, Boris	Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride
Baruca, Arne	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION
Basil, Debra	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Basil, Michael	A study of camino de santiago hikers
Bauer, Brittney	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Bayarassou, Oula	I hate this brand! A classification of brand haters based on their motivations and reactions
Beatty, Sharon	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Becerra, Enrique	When the star beckons: celebrity-branded products and retailer resonance
Becheur, Imène	I hate this brand! A classification of brand haters based on their motivations and reactions
Bee, Colleen	The Entertaining Experience of Suspense: Determinants of Pleasure Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter?
Beldad, Ardion	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
Bender, Mark	A Longitudinal Review of Models in Marketing Research: Structured Abstract
Benoit, Ilgım Dara	When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract
Bergman, Bill	Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class
Berndt, Adele	The brand identity of a football manager - the case of arsène wenger (structured abstract)
Berry, Christopher	When Extremely Good is Not Enough for Sustainability Disclosures
Bertrandias, Laurent	Subjective financial deprivation and budget allocation preferences
Bezbaruah, Subhalakshmi	The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
Biglari, Vahid	Influence of web design features on attitudes and intentions in travel decision making
Black, Hulda	Soft Skills as an Assessed Course Component: Structured Abstract Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
Blank,	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
Blankson, Charles	Why do voters in transitioning economies vote the way they do? Scale development and validation
Bolander, Willy	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness The Bright Side of the Dark Triad: A Dynamic Social Network Perspective A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort
Boles, Jim	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
Bolton, Dorcia	Implications of the developments in metaphors research for marketing communications: a review and research agenda How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
Boman, Laura	The Effect of Emoji Incongruency in Social Media: Structured Abstract The Effect of Social Distance on Donations to Care versus Cure
Borges, Adilson	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers AN ABSTRACT: Non-compliance is a Double-Edged Sword
Borges, Adilson	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
Boukis, Achilleas	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Bourdeau, Brian	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract
Boyi, Liu	Marketing and Consumer Wellbeing in Digital Environment
Brakus, J. Joško	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Breazeale, Michael	Developing, Administrating, and Delivering World Class Study Abroad Programs
Bressolles, Gregory	In-Game Advertising and Gamers’ Behavior in App Environment
Briffa, Mathilde	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
Britton, Benjamin	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Brown, Terrence	Leveraging User-Generated Content for demand-side strategy
Brudvig, Susan	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Bruni-Bossio, Vince	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
Burghausen, Mario	The (co-)creation of Brand Heritage
Burman, Bidisha	Structured Abstract: Gifting Practices - Is it really the thought that counts?
Burns, Alvin	The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Burr, Caroline	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract
Butcher, Joshua	The (co-)creation of Brand Heritage
Butler, Danny	Developing, Administrating, and Delivering World Class Study Abroad Programs
Buttriss, Gary	Terroir And Rural Business Sustainability
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Cadogan, John	The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
Cambefort, Marine	Rightist Reasons against Consumption: Structured Abstract
Cambier, Fanny	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT
Cao, Zhongpeng	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China
Carlson, Brad	Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Carlson, Jamie	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking Demonstrating return on investment of effective complaint management: synthesis and research directions Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Carlson, Jeffrey	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract) Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class
Carson, Grace	The Effect of Big Data on Small Firm Marketing Capabilities
Caruana, Albert	Digital Advocacy Among Industrial Employees: Structured Abstract
Cervellon, Marie Cecile	Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses
Chaker, Nawar	Measuring salesperson storytelling: theoretical construct development and empirical validation How and When does Functional Diversity Impact Sales Team Effectiveness
Chan, Elisa	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Chandrasapth, Koblarp	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community
Chang, Chiayang	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Chang, Chun-Tuan	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
Chang, Hua	When My Brand Does Something Morally Wrong
Chang, Joseph W.	Variability of Brands: Perspectives of Perceived Entitativity
Charbonnel, Carole	Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
Chari, Simos	Assessing Configurations and Outcomes in Strategic Marketing Research
Charles, Simon	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Charry, Karine	Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Chen, Shu-Ching	Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention
Cheng, Zixuan	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract
Chernikova, Valeriia	Challenges in Usage of Unstructured Data in Marketing Decision Making
Chiang, Lanlung	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
Chiou, Jyh-Shen	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Cho, Eunjoo	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
Cho, Jihoon	Assessing Strategic Customer Behavior under Bounded Rationality
Cho, Yoon-Na	When Extremely Good is Not Enough for Sustainability Disclosures
Choi, Sunmee	Brand Heritage: Cross cultural perceptions - Special Session
Chonko, Lawrence	An Investigation of Slacktivism in Online Donation Campaigns
Chu, Maggie	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Chu, Maggie Y.	All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
Chu, Xing-Yu （marcos）	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation
Chung, Myungjin	Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip
Cicala, John	Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract
Claeys, Pauline	Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Clark, Terry	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Close Scheinbaum, Angeline	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Cohen, Alex H.	Preliminary tests of the consumer normalcy scale
Coleman, Joshua	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract
Couder, Julien	Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption
Cova, Veronique	Brand oldness associations: Identification of dimensions and measurement From Marketing Myopia to Food Myopia: A Consumer perspective
Cowden, Jennifer	The Study of Different Factors Affecting Salesperson Deviance
Crittenden, Victoria	Research Opportunities in Direct Selling
Cronin, Joe	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract
Cruz, Ryan	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist.
Cui, Charles Chi	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Cunnningham, Peggy	High Growth Private Companies: Values Led and Profitable CSR -the best of both worlds. Driving returns to the business and its employees
Curasi, Carolyn	"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process
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Dahlquist, Steven	Millennials Buy CSR – Yes, No, or Maybe?
Dai, Bo	Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Dalakas, Vassilis	Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter?
Dalla Pozza, Ilaria	Value Destruction in Multichannel Services: A Structured Abstract
Dang, Anh	Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices
Danks, Nicholas	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
Das, Neel	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Daunt, Kate	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Davies, Gary	Role Of Task Difficulty In Brand Image Measurements: Structured Abstract
Davis, Donna	A Longitudinal Review of Models in Marketing Research: Structured Abstract
de Barnier, Virginie	Products' digital transformation effect on perceived luxury level and brand authenticity
de Jong, Ad	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
de Regt, Anouk	Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception
de Ruyter, Ko	Marketing and Consumer Wellbeing in Digital Environment
Decaudin, Jean Marc	The impact of culture on humorous ads
Deeter-Schmelz, Dawn	How and When does Functional Diversity Impact Sales Team Effectiveness
Dehdashti, Yashar	An Investigation of Slacktivism in Online Donation Campaigns
Dekhili, Sihem	Food Acculturation of Professional Expatriates: A Cross-Cultural Study How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
Delbaere, Marjorie	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
Diallo, Mbaye Fall	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
Didi Alaoui, Mohamed	Effectiveness of advertisements using brand heritage: a construal level approach
Diehl, Sandra	CSR -the best of both worlds. Driving returns to the business and its employees
Diekmann, Larissa	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
Dimitriadis, Sergios	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Dingus, Rebecca	Soft Skills as an Assessed Course Component: Structured Abstract
Dinhof, Katharina	Overcorrection in Mixed Racial Purchasing: Structured Abstract
Dinsmore, John	Structured abstract: the effect of virtual reality mobile applications on shopping experience
Djelassi, Souad	Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
Doherty, Anne Marie	Customer Brand Engagement Initiated Through Intelligent Chatbots
Dong, Beibei	The Paradigm of Sharing: A Unifying Conceptualization
Douce, Lieve	Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions
Duclos, Rod	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation
Dugan, Riley	"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty" A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort
Duhan, Dale F.	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
Duncan, Sherese	What Makes the Difference? Employee Social Media Brand Engagement
Dunn, Lea	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
Dutt, Ashutosh	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
Dwivedi, Yogesh	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
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Eastman, Jacquline	The picture of luxury: millennials’ relationship with luxury brands How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
Ehrenfried, Jannika	Men And The Food Leftovers Of Attractive Others: A Structured Abstract
Ekebas-Turedi, Ceren	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract
Erdogan, Gozde	Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
Eriksson, David	Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Eriksson, Theresa	Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract
Esmark-Jones, Carol	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Espinosa, Jennifer	A Structured Abstract: The Influence of Retail Return Policies on Brand Image
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Farmer, Adam	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Faroque, Anisur R.	Virtual trade shows (vtss): a systematic literature review
Farquhar, Jillian	Value Destruction in Multichannel Services: A Structured Abstract
Farshid, Mana	Digital Advocacy Among Industrial Employees: Structured Abstract Leveraging User-Generated Content for demand-side strategy
Fastoso, Fernando	Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride
Fawaz, Rayan	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon
Feinstein, Jessica	2016 Presidential Election: The impact of Fear and Threat
Fenik, Anton	Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance
Fennell, Patrick	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Ferreira, Caitlin	How many likes are good enough? an evaluation of social media performance: a structured abstract
Ferrell, Linda	Research Opportunities in Direct Selling
Ferrell, O.C.	Research Opportunities in Direct Selling
Ferrell, Oc	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Marketing Textbooks: Past, Present, and Future?
Ficocello, Maryam	From third place to third space: how social networking sites shape the perception of our social spaces
Fiedler, Malte	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
Flores, Jason	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
Flores, Marisa	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
Flostrand, Andrew	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Ford, John	Consumer Acculturation Segmentation Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Fowosere, Bola	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Franke, George	Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract)
Fresneda, Jorge	Preliminary tests of the consumer normalcy scale
Fritz, Wolfgang	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
Fritz, Wolfgang	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
Frösén, Johanna	Challenges in Usage of Unstructured Data in Marketing Decision Making
Fukawa, Nobuyuki	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
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G, Balaji	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Gai, Lili	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
Gani, Mohammad Osman	Virtual trade shows (vtss): a systematic literature review
Garber Jr., Lawrence	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Garretson Folse, Judith Anne	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract Disentangling the Meanings of Brand Authenticity
Garver, Michael	Millennials Buy CSR – Yes, No, or Maybe?
Geiger, Susi	Bridging Islands: Boundary Resources in Solution Networks
Geisendorf, Sylvie	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Germelmann, Claas Christian	New Research Avenues for Storytelling in Marketing Men And The Food Leftovers Of Attractive Others: A Structured Abstract
Gilboa, Itzhak	"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty"
Gill, Simrit	An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram.
Gilliam, David	Influential Language, Imagery, and Claims in Print Advertising
Glassman, Myron	Inferences about target market from languages on website and its implications
Gleiberman, Aaron	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Godefroit-Winkel, Delphine	Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco
Golden, Linda	Research Opportunities in Direct Selling The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Gonzalez, Claudia	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Gopinath, Mahesh	Inferences about target market from languages on website and its implications
Grant, Phillip	What Makes the Difference? Employee Social Media Brand Engagement
Graves, Jessica	Big data analytics, new product ideas and decision making: Structured Abstract
Green, Joe	Blockchain Technology and How It Will Change Marketing
Groh, Maximilian	Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
Gruber, Thorsten	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Gruber, Thorsten	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Grégoire, Yany	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract) Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
Guo, Siyuan	Think versus Feel: Two Dimensions of Brand Anthropomorphism
Guo, Yue	Understanding Information Bias: The Perspective of Online Review Component
Guzman, Francisco	Candidates as Experiential Brands in U.S. Presidential Elections
H
Haas, Alexander	Revising the concept and effectiveness of the customer orientation of salespeople
Hair, Joe	Marketing Textbooks: Past, Present, and Future?
Hair, Joseph F.	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)
Hajli, Nick	Consumer Behavior in Social Commerce Era
Halkias, Georgios	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Hamdi-Kidar, Linda	Co-creation for Customer Engagement Management: When do they Want to Talk?
Hancock, Tyler	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Hanna, Rich	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
Hardman, Haley	Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract
Harrison, Dana	Blockchain Technology and How It Will Change Marketing
Harrison, Kristina	Inferences about target market from languages on website and its implications Consumer Acculturation Segmentation Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics
Harrison, Mary	A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty
Harrison, Tina	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Hasford, Jonathan	The Effect of Emoji Incongruency in Social Media: Structured Abstract
Haya, Ajjan	Blockchain Technology and How It Will Change Marketing
He, Heping	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract)
He, Xin	The Effect of Social Distance on Donations to Care versus Cure
Heilgenberg, Kerstin	From third place to third space: how social networking sites shape the perception of our social spaces
Heix, Sabrina	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
Hellal-Guendouzi, Raficka	Food Acculturation of Professional Expatriates: A Cross-Cultural Study
Henkel, Sven	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis How Peer-to-Peer Sharing Promotes Product Purchase
Hennigs, Nadine	Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
Heydari, Ali	Social Media Usage and Status Consumption Structured Abstract
Himmelreich, Anna-Laura	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Hinsch, Chris	Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance
Hirche, Martin	AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD SUBMISSION
Hochstein, Bryan	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Hoffmann, Arvid	How does providing financial information impact retirement intentions?
Hollebeek, Linda	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Hollebeek, Linda D.	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions
Holzmueller, Hartmut	Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach
Hooker, Robert	Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience
Hopkins, Christopher	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract
Hopkins, Matt	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Houghton, David	Measuring salesperson storytelling: theoretical construct development and empirical validation
Howard, Chuck	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Huaman-Ramirez, Richard	Brand oldness associations: Identification of dimensions and measurement
Huang, Jian	Marketing when Insiders are locked In
Huang, Rong	Think versus Feel: Two Dimensions of Brand Anthropomorphism
Huang, Yu-Shan Sandy	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Hubbard, Jared	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Hudson, Brad	The (co-)creation of Brand Heritage
Hult, Tomas	Macromarketing Issues for Marketers
Hultman, Magnus	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
Hwang, Jiyoung	EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS
Hyatt, Eva	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Hyman, Michael R.	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
I
Im, Subin	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Iqbal, Naveed	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
Ishaq, Muhammad Ishtiaq	An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan
Ishida, Chiharu	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Ishida, Daisuke	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Ismagilova, Elvira	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
Istanbulluoglu, Doga	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Iyer, Rajesh	How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability Behaviors
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Jaber, Kylie	Right digit effect and subjective relative income
Jaber, Mazen	Personalized online recommendations and the effect of trust and valence: structured abstract Right digit effect and subjective relative income
Jai, Tun-Min Catherine	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Jain, Varsha	Brand Heritage: Cross cultural perceptions - Special Session The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
Jaiswal, A. K.	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
James, William	Subtle Luxuries: Motivations for Consumption
Jenkins, Khalia	A Longitudinal Review of Models in Marketing Research: Structured Abstract
Jeon, Yongwoog	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Jeseo, Vincent	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract
Jewell, Robert	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Ji, Li Jenny	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract
Jia, Qiong	Understanding Information Bias: The Perspective of Online Review Component
Jiang, Hua	Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
Jiang, Ling	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
Jiang, Tao	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
Jimenez, Fernando	Influential Language, Imagery, and Claims in Print Advertising
Jochims, Bruna	White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract
Johnson, Clark	I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes
Jones, Joseph	Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition
Jost, Desirée	Revising the concept and effectiveness of the customer orientation of salespeople
Jouny-Rivier, Elodie	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
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Kacha, Mathieu	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract Effectiveness of advertisements using brand heritage: a construal level approach
Kaimann, Daniel	More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets
Kantaruk Pierre, Oksana	Product innovation determinants and export performance in French and Ukrainian SMEs
Kapelianis, Dimitri	Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract
Kapitan, Sommer	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract Police brutality and running shoes: Authentic corporate social activism or woke-washing? Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
Karampournioti, Evmorfia	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods
Karimi, Sahar	New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories? Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Kashirin, Viktor	Point of Sale Donations from a Managerial Perspective: A Structured Abstract
Katsaridou, Iliana	Helpful Customers: An Exploratory Study on Motivations and Expectations
Kaufman, Peter	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Kaushik, Kapil	Consumer response to sport sponsor’s message articulation and activation on twitter
Kawakami, Tomoko	Co-creation for Customer Engagement Management: When do they Want to Talk?
Kazandjian, Brett	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Keel, Astrid	Developing, Administrating, and Delivering World Class Study Abroad Programs The Moderating Role of Fear on Altruistic Blood Donations
Kelsey, Darren	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community
Kemper, Joya	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
Ketcham, Nick	Sports Logo Life Cycles: A Structured Abstract
Key, Martin	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Khamitov, Mansur	The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
Khan, Hina	In-Game Advertising and Gamers’ Behavior in App Environment
Khoso, Ubedullah	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
Khusainova, Rushana	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
Kietzmann, Jan	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
Kietzmann, Jan	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Kietzmann, Jan	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? From third place to third space: how social networking sites shape the perception of our social spaces
Kim, Jihyun	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
King, Jesse	Understanding Risk Statements Within Drug Injury Advertising
Kleber, Janet	Overcorrection in Mixed Racial Purchasing: Structured Abstract
Klein, Jan	How Peer-to-Peer Sharing Promotes Product Purchase
Kokkonen, Kirsi	Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Kordrostami, Elika	Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract Structured abstract: How women respond to female empowerment songs? Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Kordrostami, Melika	Structured abstract: How women respond to female empowerment songs? Structured abstract: Responses to Female Sexual Power Portrayals in Ads
Koritos, Christos	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Kostopoulos, Ioannis	The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract
Kostyk, Alena	Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract
Kover, Arthur J.	Subtle Luxuries: Motivations for Consumption
Kozar, Joy	Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values
Krey, Nina	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years
Kristensson, Per	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Kuang, Yunmei	Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources
Kuester, Sabine	What Frugal Products Are and Why They Matter: Structured Abstract
Kuhn, Marc	“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving Usability Of Automated Driving Functions – A User Experience Study
Kukar-Kinney, Monika	Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract)
Kullak, Avreliane	Understanding the influence of digital technologies on the engagement toward pro-social behaviors
Kung, Ming-Tsung	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Kunz, Werner	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Kyle, Christopher	Influential Language, Imagery, and Claims in Print Advertising
Köcher, Sarah	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
Köcher, Sören	The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach
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L'Espoir Decosta, Patrick	Terroir And Rural Business Sustainability
Labrecque, Lauren	Digital customer empowerment tools for marketers: structured abstract
Labrecque, Lauren	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
Laczniak, Russell	Structured abstract: Responses to Female Sexual Power Portrayals in Ads
Ladwein, Richard	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Laird, Mary Dana	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Langner, Sascha	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
Lapeyre, Alexandre	Subjective financial deprivation and budget allocation preferences
Laroche, Michel	Social Media Usage and Status Consumption Structured Abstract
Lastner, Matthew	How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract
Laukkanen, Tommi	Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract
Le Bon, Joël	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
Leclercq, Thomas	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey
Lee, Nick	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
Leedon, Guy	Terroir And Rural Business Sustainability
Lehnert, Kevin	Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance Women leaders and firm performance: unpacking the effect of gender and trust
Leisen Pollack, Birgit	Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions
Lemke, Fred	Helpful Customers: An Exploratory Study on Motivations and Expectations
Lemken, Russell	Confronting the Customer-Engagement Paradox in Key Accounts
Leonhardt, James	Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist.
Leroi-Werelds, Sara	The Value of Psychological Capital for Customer Participation Management: Structured Abstract
Li, Shaobo	The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior
Liang, Xiaoning	What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb
Liao, Yi-Chuan	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity
Licsandru, Tana Cristina	Towards a Model of Inclusive Ethnic Advertising: Structured Abstract
Lim, Joon Soo	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)
Limbach, Matthias	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
Lin, Chih-Wei	The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility
Lin, Meng-Hsien	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Lipiäinen, Niko	Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Liska, Luke	Online environment-product congruence: The role of experience and product consumption type on product liking
Liu, Ran	Using Online Search Volume to Predict Firm’s Performance: Structured Abstract Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract
Liu, Xia	The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Liu, Yuerong	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Locander, David	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
Lopez, Carmen	Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components
Lord Ferguson, Sarah	What Makes the Difference? Employee Social Media Brand Engagement
Lou, Yung-Chien	Variability of Brands: Perspectives of Perceived Entitativity
Lu, Vinh N.	Terroir And Rural Business Sustainability Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Lu, Yang	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES
Luethge, Denise	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners
Lukas, Marcel	The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract)
Luna-Nevarez, Cuauhtemoc	An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
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Ma, Minghui	Marketing when Insiders are locked In
Maaninou, Nada	Brand oldness associations: Identification of dimensions and measurement
Madhavaram, Sreedhar	Implications of the developments in metaphors research for marketing communications: a review and research agenda Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda
Madrigal, Robert	The Entertaining Experience of Suspense: Determinants of Pleasure
Mady, Sarah	An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace
Mady, Tarek	An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace
Magrizos, Solon	The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract
Maier, Lukas	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Malkewitz, Keven	Sports Logo Life Cycles: A Structured Abstract
Malodia, Suresh	Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework
Malshe, Avinash	"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface
Manchanda, Puneet	Assessing Strategic Customer Behavior under Bounded Rationality
Mangini, Eduardo	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
Manis, Kerry	Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy
Marchant, Caroline	Structured abstract: does training teachers in financial education improve students’ financial well-being?
Marinao-Artigas, Enrique	Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract)
Marquardt, Viola	“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
Marriott, Hannah	Modelling for mobile: the mUTAUT model
Marshall, Greg	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
Mathur, Anil	Subtle Luxuries: Motivations for Consumption
Mattsson, Jan	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
Mayberry, Robert	"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village
Mazur, Mieszko	The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies
McCarthy, Ian	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
McCullough, Brian	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract
McDonald, Robert	Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination
McGovern, Enda	Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
McLean, Graeme	Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract Modelling for mobile: the mUTAUT model Customer Brand Engagement Initiated Through Intelligent Chatbots
Mdlekeza, Zanele	Bandwagon Consumption Among the South African Black Middle Class
Medic, Dragana	The impact of culture on humorous ads
Mehl, Erik	Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era
Mena, Jeannette A.	A Critical Review of Institutional Theory in Marketing: Structured Abstract
Mensah, Kobby	Why do voters in transitioning economies vote the way they do? Scale development and validation
Merchant, Altaf	Brand Heritage: Cross cultural perceptions - Special Session The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract Effectiveness of advertisements using brand heritage: a construal level approach
Merfeld, Katrin	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis How Peer-to-Peer Sharing Promotes Product Purchase
Mertz, Breanne	The Study of Different Factors Affecting Salesperson Deviance
Messelmani, Sayma	Products' digital transformation effect on perceived luxury level and brand authenticity
Mete, Melisa	Role Of Task Difficulty In Brand Image Measurements: Structured Abstract
Miao, Murong	Buying genuine luxury products or counterfeits: the role of benign and malicious envy How do international co-branding alliances affect host country consumers’ purchase intention?
Micevski, Milena	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Michaelidou, Nina	Factors Affecting Consumer Responses to Brand Advertising on Social Media
Miller, Elizabeth G.	When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size
Millisits, Jacqueline	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Mills, Adam	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations Reconceptualizing Brand Origin
Milne, George	Why do consumers procrastinate and what happens next? Digital customer empowerment tools for marketers: structured abstract
Milovic, Alex	Soft Skills as an Assessed Course Component: Structured Abstract
Minami, Chieko	An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior
Minami, Chieko	Marketing and Consumer Wellbeing in Digital Environment
Miniero, Giulia	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
Miranda, Enid	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract
Mishra, Abhishek	Consumer response to sport sponsor’s message articulation and activation on twitter
Mishra, Prashant	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Mittelman, Robert	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract Macromarketing Issues for Marketers
Mo, Tingting	Self-gift, Luxury consumption and materialism: the way to happiness!
Mogaji, Emmanuel	Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.
Mogos Descotes, Raluca	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance
Monahan, Lisa	A Structured Abstract: The Influence of Retail Return Policies on Brand Image
Montecchi, Matteo	Big data analytics, new product ideas and decision making: Structured Abstract
Mora, Jose-Domingo	Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life)
Moran, Gillian	Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners
Moreira, Gerardo	An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective
Morgan, Todd	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Morgan-Thomas, Anna	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
Moulard, Julie	Developing, Administrating, and Delivering World Class Study Abroad Programs The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity Disentangling the Meanings of Brand Authenticity
Mousavi, Sahar	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
Mrad, Mona	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Mu, Yinping	Consumer Response to Product Safety Recall: An Empirical Research from China
Mukherji, Prokriti	Marketing and Consumer Wellbeing in Digital Environment
Munoz, Justin	Influential Language, Imagery, and Claims in Print Advertising
Mushtaq, Fahad	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
Mutsonziwa, Itayi	Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract
Mwenje, Tichakunda Rodney	Customer Brand Engagement Initiated Through Intelligent Chatbots
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Nafees, Lubna	Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers
Nagel, Duane	A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract
Najafi Tavani, Zhaleh	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract) CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
Nambisan, Kavitha	Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract
Namin, Aidin	An Investigation of Slacktivism in Online Donation Campaigns
Nariswari, Angeline	VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use
Naude, Peter	CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
Nguyen, Thi Le Huyen	Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An abstract
Nieroda, Marzena	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Nikhashemi, S.R.	In-Game Advertising and Gamers’ Behavior in App Environment
Nishioka, Kenichi	Marketing and Consumer Wellbeing in Digital Environment
Noble, Charles	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
None, None	Confronting the Customer-Engagement Paradox in Key Accounts
Norton, David	The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
Nowlin, Edward L.	New Research Avenues for Storytelling in Marketing Measuring salesperson storytelling: theoretical construct development and empirical validation How and When does Functional Diversity Impact Sales Team Effectiveness
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O'Connor, Christina	The Effect of Big Data on Small Firm Marketing Capabilities Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners
O'Hern, Matthew	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
Obal, Michael	Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Obilo, Obinna	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Okazaki, Shintaro	Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon Marketing and Consumer Wellbeing in Digital Environment It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
Oliveira, Joao	The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract
Onel, Naz	Explaining sustainable consumption: a theoretical and empirical analysis
Onzo, Naoto	Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage
Orazbek, Dariya	The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Ortinau, David J.	Marketing Textbooks: Past, Present, and Future?
Osuna Ramirez, Sergio Andres	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
Otero-Neira, Carmen	The public healthcare system as a service network. an assessment through the time. structured abstract
Otterbring, Tobias	STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Ou, Yi-Chun	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
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Padgett, Dan	Developing, Administrating, and Delivering World Class Study Abroad Programs
Padin Fabeiro, Carmen	The public healthcare system as a service network. an assessment through the time. structured abstract Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Pallud, Jessie	Impact of online review format on consumer ewom and visit intentions
Paluch, Stefanie	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Paluch, Stefanie	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Pantoja, Felipe	Psychological effects of social exclusion on stereotyping and consumer behavior
Papadopoulou, Christina	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance
Papagiannidis, Savvas	STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES
Papastathopoulos, Avraam	How can supervisors help frontline employees deal with customer mistreatment? a structured abstract
Park, Jimi	Competitive Reaction Volatility and Profit Persistence
Parker, Janna	Looking for a New Research Partner? Find Your Perfect “Researcher Match”
Partouche, Judith	Self-gift, Luxury consumption and materialism: the way to happiness!
Paschen, Jeannette	From third place to third space: how social networking sites shape the perception of our social spaces
Paschen, Ulrich	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations
Patterson, Paul	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Peasley, Michael	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort
Pecot, Fabien	Rightist Reasons against Consumption: Structured Abstract The (co-)creation of Brand Heritage Brand Heritage: Cross cultural perceptions - Special Session Effectiveness of advertisements using brand heritage: a construal level approach
Pedada, Kiran	The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market Firms
Peterson, Mark	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Macromarketing Issues for Marketers
Peterson, Robert	Research Opportunities in Direct Selling
Petrovici, Dan	The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response
Phillips, Megan	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Pich, Christopher	Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract
Pillai, Deepa	Why do consumers procrastinate and what happens next?
Pitardi, Valentina	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
Pitt, Christine	What Makes the Difference? Employee Social Media Brand Engagement
Pitt, Leyland	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract
Plangger, Kirk	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract Big data analytics, new product ideas and decision making: Structured Abstract
Plotkina, Daria	How does providing financial information impact retirement intentions? Impact of online review format on consumer ewom and visit intentions Structured abstract: the effect of virtual reality mobile applications on shopping experience
Poncin, Ingrid	No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT
Pongpatipat, Chatdanai	Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract Personalized online recommendations and the effect of trust and valence: structured abstract
Ponomarenko, Veronika	A Longitudinal Review of Models in Marketing Research: Structured Abstract A Critical Review of Institutional Theory in Marketing: Structured Abstract
Poorrezaei, Mojtaba	Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract
Pope, Nat	Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Pourabedin, Zahra	Influence of web design features on attitudes and intentions in travel decision making
Powers, Laura	The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract
Pramatari, Katerina	The Impact of a Complement-Based Assortment Organization on Purchases
Pratt, Alex	Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness
Previte, Josephine	Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand
Puhakka, Vesa	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
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Racat, Margot	An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract
Raggio, Randle D.	Disentangling the Meanings of Brand Authenticity
Rahman, Mohammad	Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Rahmani, Vahid	Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice
Raj R, Ranjit	Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract
Rajagopal, Ananya	Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance Impact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process
Rajagopal, Rajagopal	Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Rana, Nripendra	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
Rast, Rebecca	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
Ratchford, Brian	An Investigation of Slacktivism in Online Donation Campaigns
Reiter, Philipp	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
Reyneke, Mignon	STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands Bandwagon Consumption Among the South African Black Middle Class
Reynolds, Alyssa	Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Ricotta, Francesco	Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective?
Riegger, Anne-Sophie	Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers
Ringle, Christian M.	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)
Robertson, Jeandri	How many likes are good enough? an evaluation of social media performance: a structured abstract
Robson, Julie	What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract Value Destruction in Multichannel Services: A Structured Abstract
Robson, Karen	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
Robson, Karen	How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Robson, Matthew	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
Rodriguez, Rocio	The public healthcare system as a service network. an assessment through the time. structured abstract Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Roggeveen, Anne	The Impact of a Complement-Based Assortment Organization on Purchases
Rojas-Mendez, Jose	The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract
Rose, Greg	Brand Heritage: Cross cultural perceptions - Special Session
Rose, Mei	Brand Heritage: Cross cultural perceptions - Special Session
Ross, Spencer	Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society
Rossi, Patricia	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers Psychological effects of social exclusion on stereotyping and consumer behavior
Rouzies, Dominque	"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty"
Rouziou, Maria	"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty"
Rowe, William	Confronting the Customer-Engagement Paradox in Key Accounts
Roy, Subhadip	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Rudd, John	Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract
Ruhland, Kristen	The picture of luxury: millennials’ relationship with luxury brands
Ruiz, Carlos	Leadership effectiveness and marketing successful stories in latin america
Rush, Elaine	From the Store to the Kitchen: The Effects of an Ambient Herb Scent on Healthy Food Choices: Structured Abstract
Rusu, Claudia-Roxana	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
Rutter, Richard	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
Ruusunen, Nino	Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract
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Sabri, Ouidade	Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts
Saini, Ritesh	Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip
Sakman, Ezgi	Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate
Saldivar, Roberto	To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract
Salehi Sangari, Esmail	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness Digital Advocacy Among Industrial Employees: Structured Abstract
Sanchez, Andréa	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Sarantopoulos, Panagiotis	The Impact of a Complement-Based Assortment Organization on Purchases
Sarkar, Soumya	Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract
Sarstedt, Marko	A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM) Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract) Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
Satornino, Cinthia	The Bright Side of the Dark Triad: A Dynamic Social Network Perspective
Scanlon, Meghan	What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb
Schaefer, Sarah	CSR -the best of both worlds. Driving returns to the business and its employees
Schlegelmilch, Bodo	Overcorrection in Mixed Racial Purchasing: Structured Abstract
Schmidt, Steffen	Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations
Schoefer, Klaus	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community
Schoefer, Klaus	Authentic ethnic advertisement perceptions
Schreder, Regina	Decision Making and Interruptions: A Structured Abstract
Schrock, Wyatt	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
Schuhmacher, Monika C.	What Frugal Products Are and Why They Matter: Structured Abstract
Scott, Shawn	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
Sekar, Samuel	Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience
Selinka, Sarah	Usability Of Automated Driving Functions – A User Experience Study
Senecal, Sylvain	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
Shabir, Asim	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type From Marketing Myopia to Food Myopia: A Consumer perspective
Shainesh, G.	What Frugal Products Are and Why They Matter: Structured Abstract
Shaker, Hamid	An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
Shan, Juan	Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption
Shannahan, Kevin	Developing, Administrating, and Delivering World Class Study Abroad Programs The Moderating Role of Fear on Altruistic Blood Donations
Shapiro, Stanley	Macromarketing Issues for Marketers
Sharma, Pratyush	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract
Sheinin, Daniel	Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes
Shim, Kyujin	Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas
Shin, Hyunju	The picture of luxury: millennials’ relationship with luxury brands Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract Looking for a New Research Partner? Find Your Perfect “Researcher Match” The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract
Shroff, Preeti	The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract
Simmons, Geoff	The Effect of Big Data on Small Firm Marketing Capabilities
Simões, Cláudia	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract
Sivakumar, K	The Paradigm of Sharing: A Unifying Conceptualization
Skupin, Karina	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
Slade, Emma	A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications
Slobodzian, Adam	Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract
Sohn, Stefanie	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract
Sohn, Stefanie	A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation
Soleymanian, Miremad	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
Solomon, Michael	The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables
Son, Hyunsang	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Sosa-Varela, Juan Carlos	Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract
Sourdin, Tania	Demonstrating return on investment of effective complaint management: synthesis and research directions
Spiess-Bru, Clarissa	More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets
Spry, Amanda	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
Spry, Louise	Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract
Stewart, David	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction
Stewart, David	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Streukens, Sandra	The Value of Psychological Capital for Customer Participation Management: Structured Abstract
Strydom, Amanda	Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract
Subramoniapillai Ajeetha, Nikilesh	Blockchain Technology and How It Will Change Marketing
Sumlin, Cameron	The Study of Different Factors Affecting Salesperson Deviance
Suri, Anshu	Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams
Svensson, Goran	The public healthcare system as a service network. an assessment through the time. structured abstract Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract
Szocs, Courtney	Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.)
Sánchez, Carol M.	Women leaders and firm performance: unpacking the effect of gender and trust
Sørensen, Flemming	Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning
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Taboubi, Sihem	Price Priming Effects in Online Display Ads: An Eye-Tracking Study (An Abstract)
Tagashira, Takumi	An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers
Tagashira, Takumi	Marketing and Consumer Wellbeing in Digital Environment
Tajvidi, Mina	Consumer Behavior in Social Commerce Era
Takahashi, Yoshi	Virtual trade shows (vtss): a systematic literature review
Tang, Felix	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
Tang, Weilan	The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract
Tempelman, Mark	The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract
Terlutter, Ralf	CSR -the best of both worlds. Driving returns to the business and its employees
Tessitore, Tina	Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders
Thelen, Shawn	2016 Presidential Election: The impact of Fear and Threat
Theotokis, Aristeidis	Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance The Impact of a Complement-Based Assortment Organization on Purchases
Thomson, Matthew	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Tian, Vane I.	All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
Timmer, Sebastian	Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis
Tippett, Elizabeth	Understanding Risk Statements Within Drug Injury Advertising
Tok, Dickson	Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name
Tolmie, Carri Reisdorf	Women leaders and firm performance: unpacking the effect of gender and trust
Torres, Luis	Leadership effectiveness and marketing successful stories in latin america
Toti, Jean-François	Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism
Tower, Annette	Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance
Trail, Galen	A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract
Tran, Gina	Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract
Trinquecoste, Jean-François	A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior
Tsai, I-Ting	Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing
Tse, Alan C.B.	All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation
Tsimonis, Georgios	The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages
Turner, Emma-Jayne	Structured abstract: does training teachers in financial education improve students’ financial well-being?
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Ubed, Mahlaqa	Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type
Ullah, Zeeshan	Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities
Ulusoy, Ebru	I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION
Unnithan, Anandakuttan	Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance.
Urdan, André	Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract
Urumutta Hewage, Ganga	The Effect of Emoji Incongruency in Social Media: Structured Abstract
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Valaei, Naser	In-Game Advertising and Gamers’ Behavior in App Environment
Valenzuela-Hernandez, Leslier	Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract)
Valette-Florence, Pierre	Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption I hate this brand! A classification of brand haters based on their motivations and reactions
Valipour, Arash	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract)
Van Steenburg, Eric	Candidates as Experiential Brands in U.S. Presidential Elections
Vellera, Cyrielle	When Crowdsourcing Proposition Rejection Reinforces Brand Relationship
Veloutsou, Cleopatra	Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract
Viswanathan, Nanda	Is there a Self Beyond Identity?
Vize, Roisin	Bridging Islands: Boundary Resources in Solution Networks
Voigt, Kai-Ingo	Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
von Janda, Sergej	What Frugal Products Are and Why They Matter: Structured Abstract
von Mettenheim, Walter	The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Voola, Ranjit	Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Vredenburg, Jessica	Police brutality and running shoes: Authentic corporate social activism or woke-washing?
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Walker, Doug	Measuring salesperson storytelling: theoretical construct development and empirical validation How and When does Functional Diversity Impact Sales Team Effectiveness
Walliser, Bjorn	Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance
Wallstrom, Åsa	Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness
Wan, Lisa	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions
Wang, Fang	Sense and Sensibility: What are Customers Looking for in Online Product Reviews?
Wang, Hao	A Longitudinal Review of Models in Marketing Research: Structured Abstract
Wang, Harry	Blockchain Technology and How It Will Change Marketing
Wang, Kai-Yu	Variability of Brands: Perspectives of Perceived Entitativity
Wang, Siqi	Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride
Wang, Xin	How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty
Wanjugu, Sabinah	The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years
Watts, Martin	Demonstrating return on investment of effective complaint management: synthesis and research directions
Wei, Ruiqi	Bridging Islands: Boundary Resources in Solution Networks Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation?
Weinberg, Charles	Usage-Based Auto Insurance: Savings vs. Privacy Considerations
West, Douglas	Predicting the future of advertising creative research
White, Juliana	The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups
White, Katherine	Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding
Wiedmann, Klaus-Peter	Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing
Wilcox, Gary	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Wilhelms, Mark-Philipp	How Peer-to-Peer Sharing Promotes Product Purchase
Wilken, Robert	Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts
Williams, Mary-Anne	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots
Williams, Mary-Anne	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Willis, Brooke	Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Wilson, Alan	Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract
Wilson, Matthew	Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting
Wirtz, Jochen	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications
Wittkop, Thomas	Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales
Woodroof, Parker	Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract
Wu, Freeman	Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior
Wu, Jiajun	Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
Wu, Shuang	Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years
Wyllie, Jessica	Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China
Wyner, George	The (co-)creation of Brand Heritage
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Xiao, Qian	How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China
Xiao, Yazhen	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
Xuhong, Zhuang	Marketing and Consumer Wellbeing in Digital Environment
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Yamim, Amanda	AN ABSTRACT: Non-compliance is a Double-Edged Sword
Yannopoulou, Natalia	The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community
Yannopoulou, Natalia	Authentic ethnic advertisement perceptions
Ye, Jun	Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance
Ye, Lilly	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
Ye, Weiling	Think versus Feel: Two Dimensions of Brand Anthropomorphism
Yesiloglu, Sevil	An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram.
Yim, Frederick	All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?
Yim, Frederick	All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations
Yoo, Boonghee	2016 Presidential Election: The impact of Fear and Threat
Yoo, Seung Chul	Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice
Yoo, Shijin	Competitive Reaction Volatility and Profit Persistence
Yoon, Gunwoo	Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract)
Yoon, Sukki	Psychological effects of social exclusion on stereotyping and consumer behavior
Youssef, Eyad	Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving
Yu, Ui-Jeen	Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases
Yu, Zhihao	Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds
Yuksel, Mujde	Digital customer empowerment tools for marketers: structured abstract
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Zaarour, Nancy	Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers
Zaefarian, Ghasem	Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract) CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK
Zahay, Debra	Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? Toward A New Managerial Framework of Marketing Practice: Structured Abstract
Zahid, Abdul	Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage.
Zanjani, Shabnam	Why do consumers procrastinate and what happens next?
Zarantonello, Lia	Value from Experiences and Customer Happiness: Implications for Customer Experience Management
Zboja, James J.	Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract
Zhang, Haisu	New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference?
Zhang, Junzhou	Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission
Zhang, Lingling	When My Brand Does Something Morally Wrong
Zhang, Zhoufan	Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract
Zhao, Yanhui	The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance
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