Eric Van Steenburg, Ph.D., is an Assistant Professor at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behavior, and persuasive communications. He has published in the International Journal of Advertising, Industrial Marketing Management, Journal of Brand Management, Journal of Consumer Behaviour, Journal of Product & Brand Management, Young Consumers, Journal of Political Marketing, Journal of Promotion Management, and proceedings of numerous conferences. Van Steenburg primarly teaches Integrated Marketing Communications and Digital Advertising. He has also taught Consumer Behavior, Marketing Research, Internet Marketing and Nonprofit Marketing. Prior to joining academia, he was the executive director for a nonprofit organization and an adjunct lecturer at Southern Methodist University. Previously he had marketing roles at both corporate and agency settings.