Dr. Georgios Tsimonis is currently working as Lecturer in Marketing at the Department of Strategic Management and Marketing, De Montfort University. He is the Module Leader for the postgraduate modules of 'Creative Brand Strategy' and 'Research Methods for Marketers'.

He holds a PhD in Marketing from Athens University of Economics and Business. The title of his doctoral thesis is: “Exploring Relationship Quality and its Antecedents in the Social Media context: The Application of the Relational Benefits and Costs approach”

He also holds a Master (MSc) in “Management” from Staffordshire University, UK, and a Bachelor's Degree in Economics from University of Thessaly, Greece.

His work appears in ABS listed marketing journals such as the International Journal of Market Research, Marketing Intelligence & Planning, the International Journal of Internet Marketing and Advertising, and the International Journal of Quality and Service Sciences. He has also announced several scientific articles in various International Marketing conferences such as the Academy of Marketing Science (AMS), the Academy of Marketing Conference (UK), and AMA SERVSIG.

His research interests, among others, are: Social Media Marketing, Digital Marketing, Relationship Marketing, Consumer Behavior, Services Marketing.