Cyrielle VELLERA is an associate professor at Toulouse School of Management (Toulouse 1 Capitole University). Her course material, research and publications focus on the following topics: innovation marketing, user innovation, user entrepreneurship and crowdsourcing. Her doctoral thesis, awarded at the University of Grenoble in 2013, was rewarded with the thesis prize of the French Marketing Association (AFM) in 2014. She is the author of several scientific publications, academic articles and book chapters. She has been a visiting scholar at several universities (University of British Columbia-Canada, HEC Montréal-Canada, Kobe University-Japan, Aalto University-Finland, College of Management Academic Studies-Israel, Monash University-Australia) and worked with innovative environments (FabLab, Incubator) and companies (Decathlon, Laboratoires Pierre Fabre, Sopra Steria, etc.).