Aidin Namin is assistant professor of marketing at Loyola Marymount University. A modeler by training and passion, Dr. Namin received his Ph.D. from the University of Texas at Dallas. Applying quantitative and econometrics techniques, his research interests are marketing and data analytics, retailing, and digital marketing. Dr. Namin has received both research and teaching awards from different institutions, including Best Paper Award, Paul R. Lawrence Fellowship, Junior Faculty Award, Fellowship for Excellence in Research, and Teaching Award as Teacher of the Year. His research has been published in top tier academic journals and he currently serves on the Editorial Board of Journal of Business Research and Journal of Marketing Analytics.