Dr Rushana Khusainova is a lecturer in marketing and sales at Aston Business School, United Kingdom.

Her major research project to date (her PhD) is positioned within Self-Determination theory of motivation, and investigates the combinatory approach to intrinsic and extrinsic motivation of salespeople using polynomial regression with response surface analysis.

Rushana's research is drawing from organisational psychology and marketing research domains.

Key research interests: salesperson motivation, work-life balance, and work engagement and well-being.