Program for Thursday, May 30th: Talk View

PROGRAM FOR THURSDAY, MAY 30TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

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19:00

08:30-08:50

To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured

Jason Flores, Marisa Flores, Roberto Saldivar, Arne Baruca

08:50-09:10

Inferences about target market from languages on website and its implications

Kristina Harrison, Myron Glassman, Mahesh Gopinath

09:10-09:30

Consumer response to sport sponsor’s message articulation and activation on twitter

Abhishek Mishra, Kapil Kaushik

08:30-10:00 JAMS Editorial Review Board Meeting

08:30-08:50

Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain

Sebastian Timmer, Katrin Merfeld, Sven Henkel

08:50-09:10

The Effect of Emoji Incongruency in Social Media: Structured Abstract

Laura Boman, Ganga Urumutta Hewage, Jonathan Hasford

09:10-09:30

VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to

Matt Hopkins, Meng-Hsien Lin, Angeline Nariswari

08:30-08:50

Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract)

Enrique Marinao-Artigas, Karla Barajas-Portas, Leslier Valenzuela-Hernandez

08:50-09:10

Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract

Stefanie Sohn, Evmorfia Karampournioti, Klaus-Peter Wiedmann, Wolfgang Fritz

09:10-09:30

Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon

Rayan Fawaz, Shintaro Okazaki

09:30-09:50

Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender

Ryan Cruz, James Leonhardt, Nina Krey

08:30-08:50

Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product

Ubedullah Khoso, Asim Shabir, Mahlaqa Ubed

08:50-09:10

Implications of the developments in metaphors research for marketing communications: a review and research

Sreedhar Madhavaram, Dorcia Bolton, Vishag Badrinarayanan

08:30-09:00

Breaking Down Organizational Silos: Marketing Resource Allocations and Firm Performance

Annette Tower

09:00-09:30

The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior

Shaobo Li

09:30-10:00

Customers’ Goal-Related Behavior in Loyalty Programs—Dissertation Proposal Award Submission

Junzhou Zhang

08:30-09:00

A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty

Mary Harrison, Sharon Beatty

09:00-09:20

Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm

Yunmei Kuang

09:20-09:40

Preliminary tests of the consumer normalcy scale

Alex H. Cohen, Jorge Fresneda, Rolph E. Anderson

09:40-10:00

The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured

Karina Skupin, Ardion Beldad, Mark Tempelman

08:30-08:50

Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and

Jean-François Toti, Andréa Sanchez, Richard Ladwein

08:50-09:10

Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured

Hulda Black, Matt Lastner

09:10-09:30

2016 Presidential Election: The impact of Fear and Threat

Shawn Thelen, Boonghee Yoo, Jessica Feinstein

08:30-08:50

Towards a Model of Inclusive Ethnic Advertising: Structured Abstract

Tana Cristina Licsandru, Charles Chi Cui

08:50-09:10

Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured

Graeme McLean, Alan Wilson

09:10-09:30

Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and

Nancy Zaarour, Patricia Rossi, Adilson Borges

09:30-09:50

The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies

Mieszko Mazur

08:30-08:50

How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract

Vincent Jeseo, Matthew Lastner, Patrick Fennell, Judith Anne Garretson Folse

08:50-09:10

Self-gift, Luxury consumption and materialism: the way to happiness!

Chiraz Aouina-Mejri, Judith Partouche, Tingting Mo

09:10-09:30

Why do consumers procrastinate and what happens next?

Shabnam Zanjani, George Milne, Deepa Pillai

10:30-10:50

Food Acculturation of Professional Expatriates: A Cross-Cultural Study

Raficka Hellal-Guendouzi, Sihem Dekhili

10:50-11:10

Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine

Julien Couder, Pierre Valette-Florence

11:10-11:30

Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract

Amanda Strydom, Dimitri Kapelianis, Itayi Mutsonziwa

10:30-10:50

Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand

Eunjoo Cho, Ui-Jeen Yu, Jihyun Kim

10:50-11:10

Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences

Balaji G, Anandakuttan Unnithan

11:10-11:30

Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes

Shawn Scott, Daniel Sheinin, Lauren Labrecque

11:30-11:50

Structured Abstract: Gifting Practices - Is it really the thought that counts?

Pia A. Albinsson, Bidisha Burman

10:30-10:50

How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight

Martin Key, Terry Clark, Oc Ferrell, Mark Peterson, Leyland Pitt, David Stewart

10:30-10:50

Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era

Erik Mehl, Joël Le Bon

10:50-11:10

Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers

Lubna Nafees, Neel Das, Eva Hyatt, Lawrence Garber Jr.

11:10-11:30

Structured abstract: How women respond to female empowerment songs?

Melika Kordrostami, Elika Kordrostami

11:30-11:50

Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen.

Emmanuel Mogaji, Foluké Abi Badejo, Simon Charles, Jacqueline Millisits

10:30-10:50

Candidates as Experiential Brands in U.S. Presidential Elections

Eric Van Steenburg, Francisco Guzman

10:50-11:10

Helpful Customers: An Exploratory Study on Motivations and Expectations

Iliana Katsaridou, Fred Lemke

11:10-11:30

Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance

Christina Papadopoulou, Magnus Hultman, Aristeidis Theotokis

11:30-11:50

An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global”

Tarek Mady, Sarah Mady

10:30-11:00

AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS - DISSERTATION AWARD

Martin Hirche

11:00-11:30

Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices

Anh Dang

11:30-12:00

The Effects of International Marketing Joint Venture Dissolutions on the Shareholder Value of Emerging Market

Kiran Pedada

10:30-10:50

Men And The Food Leftovers Of Attractive Others: A Structured Abstract

Larissa Diekmann, Claas Christian Germelmann, Jannika Ehrenfried

10:50-11:10

Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract

John Cicala, Zhoufan Zhang

10:30-10:50

Marketing and Consumer Wellbeing in Digital Environment

Okazaki, Boyi, de Ruyter, Minami, Mukherji, Nishioka, Tagashira, Xuhong

10:30-10:50

Modelling for mobile: the mUTAUT model

Hannah Marriott, Graeme McLean

10:50-11:10

Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation

Todd Morgan, Michael Obal, Robert Jewell

11:10-11:30

Value Destruction in Multichannel Services: A Structured Abstract

Ilaria Dalla Pozza, Julie Robson, Jillian Farquhar

11:30-11:50

Women leaders and firm performance: unpacking the effect of gender and trust

Carri Reisdorf Tolmie, Kevin Lehnert, Carol M. Sánchez

10:30-10:50

Rightist Reasons against Consumption: Structured Abstract

Marine Cambefort, Fabien Pecot

10:50-11:10

Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer

Carmen Adams, Lieve Douce

11:10-11:30

"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under

Maria Rouziou, Itzhak Gilboa, Dominque Rouzies, Riley Dugan

11:30-11:50

Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured

Ranjit Raj R, Ashutosh Dutt

13:30-13:50

The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury

Marzena Nieroda, Mona Mrad, Charles Chi Cui, Michael Solomon

13:50-14:10

Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer

Christian V. Baccarella, Lukas Maier, Anna-Laura Himmelreich, Kai-Ingo Voigt

14:10-14:30

More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets

Daniel Kaimann, Clarissa Spiess-Bru

14:30-14:50

Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis

Cuauhtemoc Luna-Nevarez, Enda McGovern

13:30-15:00

Looking for a New Research Partner? Find Your Perfect “Researcher Match”

Janna Parker, Hyunju Shin

13:30-13:50

Revising the concept and effectiveness of the customer orientation of salespeople

Desirée Jost, Alexander Haas

13:50-14:10

Value from Experiences and Customer Happiness: Implications for Customer Experience Management

J. Joško Brakus, Yi-Chun Ou, Lia Zarantonello

14:10-14:30

How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China

Qian Xiao, Weiling Zhuang, Zhongpeng Cao

14:30-14:50

Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China

Jamie Carlson, Mohammad Rahman, Jessica Wyllie, Ranjit Voola

13:30-13:50

Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds

Zhihao Yu

13:50-14:10

The brand identity of a football manager - the case of arsène wenger (structured abstract)

Adele Berndt

14:10-14:30

Brand oldness associations: Identification of dimensions and measurement

Nada Maaninou, Richard Huaman-Ramirez, Veronique Cova

13:30-13:50

Virtual trade shows (vtss): a systematic literature review

Mohammad Osman Gani, Yoshi Takahashi, Anisur R. Faroque

13:50-14:10

Confronting the Customer-Engagement Paradox in Key Accounts

Russell Lemken, William Rowe, None None

14:10-14:30

Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of

Souad Djelassi, Fanny Cambier, Ingrid Poncin

14:30-14:50

Subtle Luxuries: Motivations for Consumption

Arthur J. Kover, William James, Anil Mathur

13:30-15:00 Meet the Editors I

13:30-13:50

Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase

Tobias Otterbring, Freeman Wu, Per Kristensson

13:50-14:10

The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract

Weilan Tang, Renato Hubner Barcelos

14:10-14:30

Marketing when Insiders are locked In

Minghui Ma, Jian Huang

14:30-14:50

Variability of Brands: Perspectives of Perceived Entitativity

Joseph W. Chang, Kai-Yu Wang, Yung-Chien Lou

13:30-13:50

How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand

Mansur Khamitov, Matthew Thomson, Xin Wang

13:50-14:10

Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression

Mansur Khamitov, Yany Grégoire, Anshu Suri

14:10-14:30

Bandwagon Consumption Among the South African Black Middle Class

Zanele Mdlekeza, Mignon Reyneke

14:30-14:50

The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured

Solon Magrizos, Ioannis Kostopoulos, Laura Powers

13:30-13:50

Macromarketing Issues for Marketers

Mark Peterson, Pia Albinsson, Tomas Hult, Robert Mittelman, Stanley Shapiro

13:30-13:50

Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process

Ananya Rajagopal

13:50-14:10

Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners

Christina O'Connor, Gillian Moran, Denise Luethge

14:10-14:30

Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial

Pauline Claeys, Karine Charry, Tina Tessitore

15:30-15:50

A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior

Claudia-Roxana Rusu, Jean-François Trinquecoste, Dale F. Duhan

15:50-16:10

Think versus Feel: Two Dimensions of Brand Anthropomorphism

Xinyue Zhou, Siyuan Guo, Rong Huang, Weiling Ye

16:10-16:30

Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers'

Marie Cecile Cervellon

15:30-17:00 AMS Review Editorial Review Board Meeting

15:30-15:50

The Paradigm of Sharing: A Unifying Conceptualization

Beibei Dong, K Sivakumar

15:50-16:10

From third place to third space: how social networking sites shape the perception of our social

Kerstin Heilgenberg, Jeannette Paschen, Maryam Ficocello, Jan Kietzmann

16:10-16:30

The Interaction of Consumer, Endorser and Brand Personality in Social Influencer Marketing

Klaus-Peter Wiedmann, Walter von Mettenheim

15:30-15:50

Avenues to optimize strategic decision making to drive firm performance and market success: structured

Theresa Eriksson

15:50-16:10

How can targeted price promotion create value for firms in b2c relationships? a systematic review and research

Sreedhar Madhavaram, Dorcia Bolton

16:10-16:30

Toward A New Managerial Framework of Marketing Practice: Structured Abstract

Debra Zahay-Blatz

15:30-15:50

Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured

James J. Zboja, Susan Brudvig, Mary Dana Laird

15:50-16:10

Overcorrection in Mixed Racial Purchasing: Structured Abstract

Katharina Dinhof, Janet Kleber, Bodo Schlegelmilch, Nilüfer Aydin

16:10-16:30

The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance

Yuerong Liu, Wyatt Schrock, Yanhui Zhao

16:30-16:50

Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate

Doga Istanbulluoglu, Ezgi Sakman

15:30-15:50

When Crowdsourcing Proposition Rejection Reinforces Brand Relationship

Cyrielle Vellera, Elodie Jouny-Rivier, Mathilde Briffa

15:50-16:10

Co-creation for Customer Engagement Management: When do they Want to Talk?

Linda Hamdi-Kidar, Tomoko Kawakami

16:10-16:30

Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer

Ruiqi Wei

16:30-16:50

What Frugal Products Are and Why They Matter: Structured Abstract

Sergej von Janda, Sabine Kuester, Monika C. Schuhmacher, G. Shainesh

15:30-15:50

Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth

Alyssa Reynolds

15:50-16:10

Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society

Spencer Ross, Sommer Kapitan

15:30-15:50

In-Game Advertising and Gamers’ Behavior in App Environment

Naser Valaei, Gregory Bressolles, S.R. Nikhashemi, Hina Khan

15:50-16:10

Predicting the future of advertising creative research

Douglas West

16:10-16:30

Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more

Valentina Pitardi, Giulia Miniero, Francesco Ricotta

16:30-16:50

Influential Language, Imagery, and Claims in Print Advertising

David Gilliam, Justin Munoz, Fernando Jimenez, Christopher Kyle

15:30-15:50

Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured

Marjorie Delbaere, Vince Bruni-Bossio, Adam Slobodzian

15:50-16:10

Point of Sale Donations from a Managerial Perspective: A Structured Abstract

Debra Basil, Bola Fowosere, Jared Hubbard, Viktor Kashirin

16:10-16:30

When Extremely Good is Not Enough for Sustainability Disclosures

Yoon-Na Cho, Christopher Berry

16:30-16:50

Determining factors of the sustainability orientation. an examination from the past to the present. structured

Rocio Rodriguez, Goran Svensson, David Eriksson, Carmen Padin

15:30-17:00

Marketing Textbooks: Past, Present, and Future?

Joe Hair, O.C. Ferell, David J. Ortinau, Barry J. Babin

18:00-19:00 Reception

12:00-13:30 AMS Annual Conference Awards Luncheon