Program for Wednesday, May 29th: Talk View

PROGRAM FOR WEDNESDAY, MAY 29TH: TALK VIEW

Days:

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all days

View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:30-08:50

Competitive Reaction Volatility and Profit Persistence

Jimi Park, Shijin Yoo

08:50-09:10

Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived

Jamie Carlson, Yi-Chuan Liao, Mohammad Rahman

09:10-09:30

What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on

Xiaoning Liang, Meghan Scanlon

09:30-09:50

Between a banker and a barbie: the illusions of social media: structured abstract

Samreen Ashraf

08:30-08:50

A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM)

Joseph F. Hair, Marko Sarstedt, Christian M. Ringle

08:50-09:10

A Longitudinal Review of Models in Marketing Research: Structured Abstract

Khalia Jenkins, Veronika Ponomarenko, Donna Davis, Mark Bender, Hao Wang

09:10-09:30

What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured

Julie Robson, Caroline Burr

09:30-09:50

Consumer Behavior in Social Commerce Era

Nick Hajli, Mina Tajvidi

08:30-08:42

Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business

Ananya Rajagopal

08:42-08:54

Effects Of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An

Gozde Erdogan

08:30-10:00

Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty

A. Mills, C. Szocs, K. Robson, O. Obilo, D. Locander, K. Plangger

08:30-08:42

Decision Making and Interruptions: A Structured Abstract

Regina Schreder

08:42-08:54

Buying genuine luxury products or counterfeits: the role of benign and malicious envy

Murong Miao

08:54-09:06

Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers

Anne-Sophie Riegger

08:30-10:00

All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations

Elisa Chan, Felix Tang, Lisa Wan, Maggie Chu, Frederick Yim

10:00-10:20

All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral

Maggie Y. Chu, Lisa C. Wan

10:20-10:40

All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation

Vane I. Tian, Felix Tang, Alan C.B. Tse

10:40-11:00

All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?

Elisa Chan, Frederick Yim

08:30-10:00

Developing, Administrating, and Delivering World Class Study Abroad Programs

J. Moulard, K. Shannahan, A. Keel, M. Breazeale, D. Butler, D. Padgett

10:30-10:50

AN ABSTRACT: Non-compliance is a Double-Edged Sword

Amanda Yamim, Adilson Borges

10:50-11:10

A Critical Review of Institutional Theory in Marketing: Structured Abstract

Jeannette A. Mena, Veronika Ponomarenko

11:10-11:30

Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive

Birgit Leisen Pollack

11:30-11:50

Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry

Chiharu Ishida, Nat Pope, Peter Kaufman

10:30-10:50

New Research Avenues for Storytelling in Marketing

Claas Christian Germelmann, Edward L. Nowlin

10:50-11:10

New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B

Klaus-Peter Wiedmann

11:10-11:30

New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer

Sahar Karimi

11:30-11:50

Measuring salesperson storytelling: theoretical construct development and empirical validation

Edward Nowlin, Nawar Chaker, David Houghton, Doug Walker

10:30-10:42

How do international co-branding alliances affect host country consumers’ purchase intention?

Murong Miao

10:42-10:54

Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related

Kristina Harrison

10:54-11:06

Product innovation determinants and export performance in French and Ukrainian SMEs

Oksana Kantaruk Pierre

10:30-11:15

The (co-)creation of Brand Heritage

Fabien Pecot, Mario Burghausen, Joshua Butcher, Brad Hudson, George Wyner

10:30-10:48

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters

N. Fukawa, Y.-S.S. Huang, L.D. Hollebeek, S. Paluch, M.-A. Williams

10:48-11:06

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline

Yu-Shan Sandy Huang, Nobuyuki Fukawa

11:06-11:24

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service

Linda D. Hollebeek

11:24-11:42

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social

S. Paluch, T. Gruber, V. Lu, J. Wirtz, W. Kunz, P. Patterson, A. Martins

11:42-12:00

Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable

Mary-Anne Williams

10:30-10:50

EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS

Jiyoung Hwang

10:50-11:10

An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured

Margot Racat, Mathieu Kacha

11:10-11:30

Understanding Risk Statements Within Drug Injury Advertising

Jesse King, Elizabeth Tippett

11:30-11:50

The Effect of Social Distance on Donations to Care versus Cure

Laura Boman, Xin He

10:30-10:50

Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand

Abdul Zahid

10:50-11:10

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract

Hyunju Shin, Bo Dai

11:10-11:30

Challenges in Usage of Unstructured Data in Marketing Decision Making

Valeriia Chernikova, Johanna Frösén

11:30-11:50

An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended

Hamid Shaker

10:30-10:50

Influence of web design features on attitudes and intentions in travel decision making

Zahra Pourabedin, Vahid Biglari

10:50-11:10

Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding

Kerry Manis

11:10-11:30

Explaining sustainable consumption: a theoretical and empirical analysis

Naz Onel

11:30-11:50

Why do voters in transitioning economies vote the way they do? Scale development and validation

Charles Blankson, Kobby Mensah

10:30-10:50

Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?

Martin Key, Debra Zahay, Rich Hanna, Jan Kietzmann, Kirk Plangger

13:30-13:50

Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual

Suresh Malodia, A. K. Jaiswal

13:50-14:10

It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers

Takumi Tagashira, Victoria Andrade, Shintaro Okazaki

14:10-14:30

I hate this brand! A classification of brand haters based on their motivations and reactions

Oula Bayarassou, Imène Becheur, Pierre Valette-Florence

13:30-13:50

Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class

Bill Bergman, Jeff Carlson

13:30-15:00

Research Opportunities in Direct Selling

Robert Peterson, Linda Golden, O.C. Ferrell, Linda Ferrell, Victoria Crittenden

13:30-15:00

Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career

Nina Krey, Shuang Wu, Sabinah Wanjugu

13:30-15:00 AMSR/Sheth Doctoral Competition

13:30-13:50

The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured

Chuck Howard, Marcel Lukas

13:50-14:10

Structured abstract: does training teachers in financial education improve students’ financial

Tina Harrison, Caroline Marchant, Jake Ansell, Emma-Jayne Turner

13:30-13:50

Sports Logo Life Cycles: A Structured Abstract

Keven Malkewitz, Nick Ketcham

13:50-14:10

An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and

Muhammad Ishtiaq Ishaq

14:10-14:30

Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured

Khaled Aboulnasr, Gina Tran

13:30-13:50

Disentangling the Meanings of Brand Authenticity

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse

13:50-14:10

The Bright Side of the Dark Triad: A Dynamic Social Network Perspective

Cinthia Satornino, David Norton, Willy Bolander, Alexis Allen

14:10-14:30

Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract

Subhadip Roy, Soumya Sarkar, Prashant Mishra

14:30-14:50

Demonstrating return on investment of effective complaint management: synthesis and research

Jamie Carlson, Christine Armstrong, Tania Sourdin, Martin Watts

13:30-13:50

Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation

Xing-Yu （marcos） Chu, Chun-Tuan Chang, Dickson Tok

13:50-14:10

The Study of Different Factors Affecting Salesperson Deviance

D. Amyx, B. Alford, L. Zmich, J. Cowden, B. Mertz, C. Sumlin

14:10-14:30

Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride

Fernando Fastoso, Boris Bartikowski, Siqi Wang

14:30-14:50

Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip

Myungjin Chung, Ritesh Saini

15:30-15:50

From Marketing Myopia to Food Myopia: A Consumer perspective

Asim Shabir, Veronique Cova

15:50-16:10

CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED

Fanny Cambier, Ingrid Poncin

16:10-16:30

Right digit effect and subjective relative income

Mazen Jaber, Kylie Jaber

16:30-16:50

Big data analytics, new product ideas and decision making: Structured Abstract

Matteo Montecchi, Kirk Plangger, Jessica Graves

15:30-15:50

Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It

Colleen Bee, Vassilis Dalakas

15:50-16:10

Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured

Rushana Khusainova, Ad de Jong, Nick Lee, Greg Marshall, John Rudd

16:10-16:30

The Moderating Role of Fear on Altruistic Blood Donations

Kevin Shanahan, Astrid Keel

16:30-16:50

Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer

Nobuyuki Fukawa, David W. Stewart

15:30-15:50

A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort

Michael Peasley, Willy Bolander, Riley Dugan

15:50-16:10

Digital Advocacy Among Industrial Employees: Structured Abstract

Mana Farshid, Albert Caruana, Esmail Salehi-Sangari

16:10-16:30

When My Brand Does Something Morally Wrong

Hua Chang, Lingling Zhang

15:30-15:50

CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY

Zhaleh Najafi-Tavani, Ghasem Zaefarian, Sahar Mousavi, Peter Naude

15:50-16:10

The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach

Sören Köcher, Sarah Köcher, Linda Alkire Née Nasr

16:10-16:30

How and When does Functional Diversity Impact Sales Team Effectiveness

Edward Nowlin, Doug Walker, Dawn Deeter-Schmelz, Nawar Chaker

15:30-17:00 AMSR/Sheth Doctoral Competition

15:30-15:50

Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving

Lilly Ye, Lili Gai, Eyad Youssef, Tao Jiang

15:50-16:10

Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR)

Joon Soo Lim, Hua Jiang, Blank

16:10-16:30

Digital customer empowerment tools for marketers: structured abstract

Mujde Yuksel, George Milne, Lauren Labrecque

15:30-15:50

A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract

Galen Trail, Brian McCullough

15:50-16:10

The impact of culture on humorous ads

Dragana Medic, Jean Marc Decaudin

16:10-16:30

Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an

Juan Carlos Sosa-Varela, Goran Svensson, Enid Miranda

16:30-16:50

Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty

Shu-Ching Chen

15:30-16:00

How the Desire for Unique Products Strengthens the Link Between Luxury Attitudes and Sustainability

Sihem Dekhili, Jacqueline Eastman, Rajesh Iyer

16:00-16:30

Effectiveness of advertisements using brand heritage: a construal level approach

Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha

16:30-17:00

Structured abstract: the effect of virtual reality mobile applications on shopping experience

John Dinsmore, Daria Plotkina

15:30-15:50

Understanding Information Bias: The Perspective of Online Review Component

Qiong Jia, Yue Guo, Stuart Barnes

15:50-16:10

Factors Affecting Consumer Responses to Brand Advertising on Social Media

Nina Michaelidou, Milena Micevski, Georgios Halkias

16:10-16:30

How many likes are good enough? an evaluation of social media performance: a structured abstract

Caitlin Ferreira, Jeandri Robertson

18:00-19:00 Reception

12:00-13:30 Lunch Break (ON YOUR OWN)