AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Quadra Island

R9

Sessions

  • Session 2.9 (May 29 10:30-12:00) Panel: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
  • Session 3.9 (May 29 13:30-15:00) Product Evaluations and Discounts
  • Session 4.9 (May 29 15:30-17:00) Social Media and Networks
  • Session 5.9 (May 30 08:30-10:00) Consumer Uncertainty, Materialism and Decision Making
  • Session 6.9 (May 30 10:30-12:00) Knowledge, Trust and Ideology
  • Session 7.9 (May 30 13:30-15:00) Customer Response Contexts
  • Session 8.9 (May 30 15:30-17:00) The Past, Present, and Future of Marketing Textbooks
  • Session 9.8 (May 31 08:30-10:00) Terroir, Tourism, and Experiences
  • Session 10.8 (May 31 10:30-12:00) Factors that Influence Brand Success and Failure
  • Session 11.8 (May 31 12:00-13:30) Country Image, Language and Shopping Situations
  • Session 12.8 (May 31 13:30-15:00) Consumer Responses to New Technologies
  • Session 13.8 (May 31 15:30-17:00) Insights into Perceived Value