AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Denman Island

R3

Sessions

  • Session 1.3 (May 29 08:30-10:00) Doctoral Colloquium: Marketing Strategy Issues
  • Session 2.3 (May 29 10:30-12:00) Doctoral Colloquium: International Marketing Issues
  • Session 3.3 (May 29 13:30-15:00) Special Session: Research Opportunities in Direct Selling
  • Session 4.3 (May 29 15:30-17:00) Marketing Strategy Impacts on Performance
  • Session 5.3 (May 30 08:30-10:00) Shopping and Engagement
  • Session 6.3 (May 30 10:30-12:00) Gender in Advertising and Perceptions
  • Session 7.3 (May 30 13:30-15:00) Sounds and Brand Identity
  • Session 8.3 (May 30 15:30-17:00) Marketing Strategy and Decision-Making
  • Session 9.3 (May 31 08:30-10:00) Cultures and Brands in the International Environment
  • Session 10.3 (May 31 10:30-12:00) Information, Privacy, and Consumer Behavior
  • Session 11.3 (May 31 12:00-13:30) Doctoral Colloquium: Social Media/Digital Marketing Issues
  • Session 12.3 (May 31 13:30-15:00) Creativity and Novelty in Marketing
  • Session 13.3 (May 31 15:30-17:00) Enhancing Brand Outcomes