AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Cortes Island

R2

Sessions

  • Session 1.2 (May 29 08:30-10:00) Exploring Marketing Models and Digital Poetry
  • Session 2.2 (May 29 10:30-12:00) Special Session: New Research Avenues for Storytelling in Marketing
  • Session 3.2 (May 29 13:30-15:00) Culture, Sugar, and Role-Playing
  • Session 4.2 (May 29 15:30-17:00) Motivation, Identity and Altruism
  • Session 5.2 (May 30 08:30-10:00) Reactions to Services
  • Session 6.2 (May 30 10:30-12:00) Panel: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
  • Session 7.2 (May 30 13:30-15:00) Chinese Consumers and Happiness
  • Session 8.2 (May 30 15:30-17:00) Marketing in a World of Social and Mobile Technologies
  • Session 9.2 (May 31 08:30-10:00) Insights into Marketing Communications
  • Session 10.2 (May 31 10:30-12:00) Positive, Negative, and Fake in Branding
  • Session 11.2 (May 31 12:00-13:30) Values and CSR
  • Session 12.2 (May 31 13:30-15:00) Capturing Digital Value
  • Session 13.2 (May 31 15:30-17:00) Marketing Strategies for eWOM