AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Pender Island

R8

Sessions

  • Session 2.8 (May 29 10:30-12:00) Applied Marketing Theory in Society and Tourism
  • Session 3.8 (May 29 13:30-15:00) Customer Engagement and Authenticity
  • Session 4.8 (May 29 15:30-17:00) Special Session: AFM-AMS (Association Fran├žaise du Marketing-Academy of Marketing Sciences) Grant Winning Research
  • Session 5.8 (May 30 08:30-10:00) Contemporary Trends in the Marketplace
  • Session 6.8 (May 30 10:30-12:00) Channel Issues and Leadership
  • Session 7.8 (May 30 13:30-15:00) Panel: Macromarketing Issues for Marketers
  • Session 8.8 (May 30 15:30-17:00) Firm Sustainable Initiatives and Cause-Related Marketing
  • Session 9.9 (May 31 08:30-10:00) Theory Forum
  • Session 10.10 (May 31 10:30-12:00) Theory Forum
  • Session 11.9 (May 31 12:00-13:30) Measurement Issues and Service Situations
  • Session 12.9 (May 31 13:30-15:00) Consumer Experience in the Services Context
  • Session 13.9 (May 31 15:30-17:00) Special Session: Blockchain Technology and Marketing