Pender Island

Session 2.8 (May 29 10:30-12:00) Applied Marketing Theory in Society and Tourism
Session 3.8 (May 29 13:30-15:00) Customer Engagement and Authenticity
Session 4.8 (May 29 15:30-17:00) Special Session: AFM-AMS (Association Française du Marketing-Academy of Marketing Sciences) Grant Winning Research
Session 5.8 (May 30 08:30-10:00) Contemporary Trends in the Marketplace
Session 6.8 (May 30 10:30-12:00) Channel Issues and Leadership
Session 7.8 (May 30 13:30-15:00) Panel: Macromarketing Issues for Marketers
Session 8.8 (May 30 15:30-17:00) Firm Sustainable Initiatives and Cause-Related Marketing
Session 9.9 (May 31 08:30-10:00) Theory Forum
Session 10.10 (May 31 10:30-12:00) Theory Forum
Session 11.9 (May 31 12:00-13:30) Measurement Issues and Service Situations
Session 12.9 (May 31 13:30-15:00) Consumer Experience in the Services Context
Session 13.9 (May 31 15:30-17:00) Special Session: Blockchain Technology and Marketing