AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Saltspring Island A

R7

Sessions

  • Session 1.7 (May 29 08:30-10:00) Developing, Administrating, and Delivering World Class Study Abroad Programs
  • Session 2.7 (May 29 10:30-12:00) Product Marketing Today: From FMCG to Luxury Items
  • Session 3.7 (May 29 13:30-15:00) Consumer Experience and Emotions
  • Session 4.7 (May 29 15:30-17:00) Culture, Sustainability and Value
  • Session 5.7 (May 30 08:30-10:00) Negative Emotions and Outcomes
  • Session 6.7 (May 30 10:30-12:00) Special Session: Marketing and Consumer Wellbeing in the Digital Environment
  • Session 7.7 (May 30 13:30-15:00) Service and Bandwagon Situations
  • Session 8.7 (May 30 15:30-17:00) Advertising and Mobile Marketing
  • Session 9.7 (May 31 08:30-10:00) Marketing Education Curriculum and Assessment
  • Session 10.7 (May 31 10:30-12:00) Consumers in a Social World
  • Session 11.7 (May 31 12:00-13:30) Issues of Gender and Pricing in Advertising
  • Session 12.7 (May 31 13:30-15:00) From Qualitative to Quantitative: What Do We Know About Marketing Research Methods?
  • Session 13.7 (May 31 15:30-17:00) Organizational Climate, CSR, and Sustainability