AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Galiano Island

R4

Sessions

  • Session 1.4 (May 29 08:30-10:00) Special Session: Off-the-Record with Junior Faculty
  • Session 2.4 (May 29 10:30-12:00) Special Session: The (co-)creation of Brand Heritage
  • Session 3.4 (May 29 13:30-15:00) Panel: Negotiating the Early Career Years as an International Scholar
  • Session 4.4 (May 29 15:30-17:00) Relationship Management and Teamwork
  • Session 5.4 (May 30 08:30-10:00) Cultural Differences in Consumer Preferences
  • Session 6.4 (May 30 10:30-12:00) Consumer Mindsets and Motivations
  • Session 7.4 (May 30 13:30-15:00) Consumption Paradoxes
  • Session 8.4 (May 30 15:30-17:00) Buyer-Seller Interactions
  • Session 9.4 (May 31 08:30-10:00) Consumers, Innovation, and Well-Being
  • Session 10.4 (May 31 10:30-12:00) Leadership and International Marketing
  • Session 11.4 (May 31 12:00-13:30) Special Session: New Directions in B2B Sales & Marketing Research
  • Session 12.4 (May 31 13:30-15:00) Aging Consumers and Stereotypes
  • Session 13.4 (May 31 15:30-17:00) Understanding Boundary Spanners in Evolving Markets